 Search the Article Index Each week we cut through the clutter of the web to highlight innovative and forward-thinking — the best stories from leading third-party publications. Latest additions... Brand Matters: Manufacturers Assert Brand Authority Online (CRM Daily) Take a cue from retailers like Levi Strauss, Procter & Gamble, Mattel and Columbia Sportswear - consumer products companies have expanded their online retail operations. If At First You Don’t Succeed: Give It Another Go (Ecommerce Times) Google has rolled out a new feature called “remarketing” across its entire advertising network, including YouTube. |
 Browse by John Fildes Amanda Fildes Enjoy commentary and insight from Metropolis3 Worldwide's executive consulting partners. View All Latest additions... Creating Interactive Books: Not a Technology Challenge, It’s An Experience Challenge Penguin’s interactive books and publishing approach suggest additional technology challenges for interactive marketers who take on publishing projects, but that may not be the case for savvy marketers. Gift Cards (And More!) Go Mobile Target now accepts gift card payments via mobile enabled scanning at its 1740 U.S. stores – learn what other options lie ahead for mobile barcodes. |
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Browse past editions
Silk Leverages
the Power of YouTube
Silk Soy Milk uses YouTube’s new "deep link annotation" functionality to deliver a fun and imaginative game that engages.
Direct Digital Marketing and Software-as-a-Service (SaaS)
With Direct Digital Marketing becoming an enterprise priority for many companies, which competitors will best address the opportunity?
Enterprise Mobile Applications Offer Technology Giants New Opportunity
A new trend emerges in the next generation of mobile applications – applications for enterprise businesses.
Competitive Differentiation
Every Day
Innovation doesn’t always have to come in the form of the “big idea” to be impactful.
Local Language URL Access
Localized websites complimented by localized URL access will provide many more users a seamless way to experience online destinations.