Doritos Interactive Advergame Is a Great Approach to Increase Customer Interactions
Posted: October 23, 2009 | John Fildes
Doritos interactive advergame is clever on two fronts. First, the approach is interactive and engaging – it promotes that the audience actively experience the brand during each interaction – additionally, by way of the design, interaction times are going to be much longer then more traditional approaches. Second, Doritos recognizes that their audience is not going to visit a Doritos website daily, so instead of using a push technique, they have opted to integrate the solution into Facebook, where they know their audience will visit much more regularly. Add in the ability to interact directly from the target’s Facebook page – the solution is a sure fire way to generate increased interactions over an extended period of time. Doritos interactive advergame is a very clever and very powerful approach for the chip maker.
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