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Welcome to the Leader’s Blog, the official blog of John and Amanda Fildes, where ideas on innovation, exceptional experiences, competitive differentiation, and business management are shared.

Taking a Look at ‘Conservative’ Web Design

Posted: October 23, 2009  | Amanda Fildes

When you hear “conservative website design” mentioned in the title of this article, do you cringe a little?  Believe it or not, I actually don’t. 

The thing that people don’t necessarily know about web design is like most great art forms there are several guiding principles that dictate how a design approach is brought to life on the web.  Some would say that design shouldn’t have “rules” but, more often than not, you’ll find that the most readable and usable sites out there follow some form of basic design principles.  Conservative web design doesn’t have to mean boring web design.  The sites that really get it right deliver creative and inventive approaches to a brand while applying design principles to meet users’ expectations on where to find information and how to identify clickable links.  When you are endeavoring on your next redesign project remember that less is often more when it comes to design.  And make sure that your designer “plays by the rules”.

Read the Article | Browse More Articles like This One in Our Publications Section

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  Amanda Fildes is Executive Director of Metropolis3 Worldwide and consultant to a select portfolio of clients.
 
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