Transforming Innovation Results In Customer Centricity
Posted: October 23, 2009 | John Fildes
Many companies that are leading their competitors in innovation and customer satisfaction have adopted design and development approaches that incorporate rapid prototyping, agile development, and real-time metrics capture and reporting tools. This modern day approach to creating and implementing solutions is enabling companies to more accurately deliver solutions that meet and exceed customer expectations.
The use of rapid prototyping in the design phase enables companies to specify and envision solutions in greater detail in a fraction of the time traditional approaches take. Combined with a real-time metrics capture and reporting solution, companies are able to measure customer engagement and interaction with precision right out of the gates. Using their findings and an agile development environment, companies are able to quickly optimize their solutions and improve the aspects that have low acceptance and engagement.
And as the article suggests, there are added bottom line benefits to adopting this approach. However, perhaps the most powerful outcome for these companies is the fact that their solutions ultimately end up being 100% shaped around the customers behaviors and interests without the customer being directly asked for their input – for the customer, that results in the perception that the company’s brand is most closely aligned to their needs and wants – and that is a best case scenario outcome in a landscape that is growing more competitive by the minute.
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