Empowering Your Data to React In Real-time
Posted: December 1, 2009 | John Fildes
Many enterprise organizations have used the past few years to capture and analyze data about their business and companies. The result has created data rich organizations that are better equipped to make business decisions based on business intelligence.
We now see the logical next step surfacing within the HP and Informatica strategic alliance. Companies are next seeking fully integrated capture and reporting models that will create more holistic views of customer behavior, allowing businesses to more accurately segment customers. As a result, companies will be empowered to deliver real-time, automated services, such as rewards, cross-selling and up-selling, that are smarter, more tailored to specific individuals and groups, and better designed to be perceived as “valuable” by the customer.
This will be a quickly growing trend – many businesses have already implemented the mechanisms to capture the data – now it is just a matter of using technology to tie the data together in a way that is usable and beneficial to enhancing the customer experience.
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