Nielsen Claritas Research Reconfirms Social Networking Continues to Grow with Senior Executives
Posted: January 6, 2010 | John Fildes
38 percent of LinkedIn users pull in $100,000+ per year.
23 percent of Facebook users earn $100,000+ per year.
What do those numbers tell us? In the business-to-business world it means traction continues to grow for social media amongst senior leadership. This can be attributed to the fact that more senior executives are embracing social networking – partially the result of younger executives entering leadership teams and leapfrogging social media into relevancy amongst their peers.
LinkedIn is no longer perceived as an online rolodex – today LinkedIn members are using the tool as a vast business networking opportunity – connecting with former colleagues, using peer networks to gain references for services and people, and participating in interactive peer groups – in turn providing business leaders access to a wealth of shared knowledge and thought leadership. Facebook continues to grow in popularity, although many senior business leaders tend to prefer LinkedIn as the clear business network leader. However, Facebook’s popularity and continued growth still command consideration in an organization’s digital marketing strategy.
The bottom line is that integrating LinkedIn and Facebook with your brand’s broader social media objectives has become a requirement for any business-to-business peer community.
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