What the Release of Mozilla Raindrop Means for Digital Marketers
Posted: January 6, 2010 | John Fildes
It is never surprising to see Mozilla leading the pack in innovating customer’s online interfacing.
And although it is exciting to read that an innovative leader like Mozilla is leading the task of creating the single preferred location where people access their various digital information, we are about to see the same challenge the company is working on solving resurface among the market of single preferred digital information locations. In other words, as Mozilla progresses this opportunity, so does Microsoft, Google, and a whole host of new product creators. So although this is good news for advancing R&D for the customer’s need for a single inbox for all their various digital communications, the news of Mozilla Raindrop confirms organizations must continue to navigate the fragmented world of digital marketing for the time being. The news also indicates organizations will need to consider and deliver against more proprietary technical considerations for deliverability and to display across these new third party consolidated communication applications like Mozilla Raindrop.
On the bright side, Raindrop’s features may also present the opportunity for organizations to embrace the application’s power of sorting and prioritizing communications to strengthen connections with customers. Organizations will be able to work toward gaining the privilege of having their communication part of the customers accepted or high priority messaging – opening up the opportunity to further build loyalty and separate the brand from the competition.
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