Local Language URL Access
Posted: March 4, 2010 | John Fildes
Although it is true that internationalized domain names will open up the internet to billions of potential users around the globe – what remains to be seen is how enterprise marketing teams will transform to be able to efficiently create and sustain quality localized versions of their holistic global internet marketing strategy.
After all, localized access is only one consideration. Localized content delivery is another. And if a user requires localized URL entry for access to a website, it is a fair assumption to say that audience member also requires localized content delivery to be able to browse and enjoy their online interaction.
However, bottom line is that internationalized domain names are another new technology development that marketing can leverage to extend brands globally. Supported by savvy content management tools, a quality content pipeline, and segmentation of subject matter by geography, localized websites complimented by localized URL access will provide many more users a seamless way to experience an enterprise’s online destination.
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