The Non-Phone Side of Smartphones
Posted: April 15, 2010 | Amanda Fildes
As we are all now well into our marketing efforts for 2010, it is hard to miss the reports stating that “this is the year for mobile marketing”. So how to you determine how much is fact and how much is hype?
The article doesn’t talk about predicted mobile ad spending as the main reason you should stand up and take notice, but rather looks at how people are using their smart phones for things other than calls. The study indicates that users have essentially doubled their non-voice communications. It also indicates that 18.5% of mobile users have searched for local products or services from smartphones. (For more thoughts on how mobile can be effective locally, check out Getting the Most From Mobile Ad Spend.)
As marketers start to shape their mobile approach, it will be critical to understand how users interact in the mobile environment. Once you have a clearer picture of the landscape, you can make better decisions about how mobile can best impact your business.
Only time will tell if companies are able to successfully harness the mobile landscape – whether or not it is 2010 – it appears that is more for mobile users to decide.
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