The Consumer Electronics Show Las Vegas - Starting Digital Marketing’s Next Great Evolution
Posted: April 29, 2010 | John Fildes
I have always loved the CES – every since I was a kid, growing up during the rise of Nintendo and the DVD. And this year’s CES is an extra special one, as it confirmed the next channel of digital marketing is upon us – the Internet integrated into your television.
For the consumer, a whole new world is opening up – television supported by new interactive experiences, new ways to share with others, new ways to access and digest information, and new ways to navigate.
And for companies, a new way to engage, interact, and satisfy customers. And it enables new ways to extend existing campaigns and assets across a brand new channel.
Throw in a few of the other emerging technologies such as Internet integrated into your vehicle or Skype’s extension into wherever the Internet lives and it is easy to see that the Internet is quickly become the primary tool for people to manage everything they have going on in their lives. But more then intriguing to ponder the possibilities is the fact that those companies that embrace these channels as part of the holistic customer experience will be those that benefit and profit the most from this evolution.
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