iPhone Credit Card Processing Is More Then a Great App - It’s a Great Experience
Posted: May 13, 2010 | John Fildes
Apple’s commercial featuring their suite of small business apps peaked curiosity for many business owners and operators. A grand development many businesses face at the local sales level – a streamlined ability to process credit card transactions while out in the field. It would provide the opportunity to replace archaic processing systems with a real-time solution. And it would result in cost saving for the business. What perhaps is not as obvious, is what impact would it have on the customer experience.
That’s right, credit card processing streamlines more then business processes, it streamlines customer experiences. Real-time processing allows end-to-end transactions to be completed in a few minutes, enabling purchasers to receive their goods and services faster, and as a result receive feelings of satisfaction sooner.
And faster turn-around at the point-of-purchase leads to shortened repeat purchase cycles, meaning the customer comes back for more, more frequently – another win for the business.
So as we continue to monitor the integration and transition to in-store, on the sales floor credit card processing systems, and remote credit card processing systems, we will also continue to monitor how these transactions evolve companies’ customer engagement strategies, After all, real-time processing opens the door to whole new worlds of opportunities to engage and profit, such as real-time second chance offers, and “you may also like” opportunities – delivered through the internet, in-store, in-person.
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