A Target Audience of One
Posted: June 14, 2010 | John Fildes
Digital advertising continues to grow as more and more customers shift to online shopping. And it’s not experimental anymore. Due to the evolution of real-time personalization and deeper customer care programs, digital media is able to transform marketing programs around a single individual.
- Paid Search is enabling advertising to get local.
- Banner Advertising is making the experience more interactive. Used as complimentary content on article pages, customers are able to become aware and knowledgeable about their products on third-party websites. The result is more completed purchases, profitability.
- Email has transformed from advertising to loyalty. Companies are able to learn from their customers and use that information to provide promotions and rewards they will most appreciate, ultimately encouraging repeat business.
It’s more then the rise of a new advertising age, it’s the rise of a target audience of one.
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