Leader’s Blog

Opera 5 nailed it by achieving 90% remote compression of content before transmission.

As most iPhone users know, there is nothing more frustrating than slow page loads when browsing the web on AT&T’s 3G network in low-bandwidth areas. And trying to browse apps that transmit large amounts of data is out of the question.

But Opera 5’s approach, using remote compression helps ensure Android users never have to experience those issues. By compressing content on Opera’s servers and then completing transmission to your mobile device, Opera leaves more processing power on your device free and available to run other functions critical to browser performance. The result is not only faster load times, but the elimination of lags in performance when browsing.

Combined with Android’s ability to simultaneously run multiple applications, Opera 5 users will quickly find themselves efficiently multi-tasking in ways they have only dreamed about before.

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This article from Marketing Vox offers readers ways to sell mobile to consumers that are simple but maybe not so obvious.  All of them are solid tips for businesses to reach consumers, but the one that stands out to me the most is number 4 – build a mobile website.  There was a time that creating a mobile version of your website was the hot ticket item.  But with faster mobile browsers and the emergence of apps, many companies put mobile websites on the back burner. 

Mobile websites can often deliver a more robust experience than an app can.  Apps are also limited to the number of people who are familiar enough with your brand to have downloaded it, whereas a mobile website can be found in search or by anyone browsing the web.  As mobile marketing tactics continue to evolve, mobile websites should continue to be an option to reach users.

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Online sales are expected to reach 12 percent of the total retail market by 2012, up from 6 percent, or $211.7 billion, now, according to Forrester Research.

Not surprising and most know is just the beginning of the continued growth of online shopping.

So how can companies maximize return on investment of their own online storefronts?

By optimizing their cross-sell and up-sell opportunities – fine tuning them to increase spend per transaction.

But it requires more then just personalization and product recommendations. Companies need to be able to identify trends across customer’s previous purchase behaviour and customer segments and use predictive analytics to foresee what a customer will most likely next want to purchase.

And use the ability to control cross selling and up selling across digital marketing assets, to primarily invest in the campaigns that return the highest level of engagement and close the most selling opportunities following the customer’s visit of your online storefront.

As a result of anticipating a customer’s wants, customers perceive a brand to be the one that best understand them, a deeper more compelling connection, and superior customer loyalty.

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I have worked in digital marketing long enough to remember when email marketers only option was the plain text email.  Many marketers have abandoned plain text for flashier delivery methods, but there are many reasons to once again embrace plain text.

I am not suggesting you abandon the well formatted emails you send now, but rather consider giving your plain text version some extra attention.  This article gives helpful tips on the “how” so I am going to focus on the “why”. 

Professionals and consumers are doing more and more “on the go” which means the likelihood that your email is being read on a mobile device is increasing.  A well thought out plain text email improves the chances that your email will arrive to the mobile inbox in a way that the recipients can read it.  You also need to consider the recipients who receive plain text email in their inbox due to preference or because the HTML is blocked by spam filters.  Taking the time to perfect the text version of your email can help you stand out from the crowd when many senders are ignoring plain text. 

When you accept the idea that users may not be seeing that formatted email you created you’ll realize that spending time optimizing your plain text email is going to be well worth your efforts.

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