Taking Another Look At Plain Text Email
Posted: July 8, 2010 | Amanda Fildes
I have worked in digital marketing long enough to remember when email marketers only option was the plain text email. Many marketers have abandoned plain text for flashier delivery methods, but there are many reasons to once again embrace plain text.
I am not suggesting you abandon the well formatted emails you send now, but rather consider giving your plain text version some extra attention. This article gives helpful tips on the “how” so I am going to focus on the “why”.
Professionals and consumers are doing more and more “on the go” which means the likelihood that your email is being read on a mobile device is increasing. A well thought out plain text email improves the chances that your email will arrive to the mobile inbox in a way that the recipients can read it. You also need to consider the recipients who receive plain text email in their inbox due to preference or because the HTML is blocked by spam filters. Taking the time to perfect the text version of your email can help you stand out from the crowd when many senders are ignoring plain text.
When you accept the idea that users may not be seeing that formatted email you created you’ll realize that spending time optimizing your plain text email is going to be well worth your efforts.
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