What Ever Happened to the Mobile Website?
Posted: July 22, 2010 | Amanda Fildes
This article from Marketing Vox offers readers ways to sell mobile to consumers that are simple but maybe not so obvious. All of them are solid tips for businesses to reach consumers, but the one that stands out to me the most is number 4 – build a mobile website. There was a time that creating a mobile version of your website was the hot ticket item. But with faster mobile browsers and the emergence of apps, many companies put mobile websites on the back burner.
Mobile websites can often deliver a more robust experience than an app can. Apps are also limited to the number of people who are familiar enough with your brand to have downloaded it, whereas a mobile website can be found in search or by anyone browsing the web. As mobile marketing tactics continue to evolve, mobile websites should continue to be an option to reach users.
Read the Article | Browse More Articles like This One in Our Publications Section
