Titanium Delivers Cross-Platform Development for Mobile and Desktop Applications
Posted: August 19, 2010 | John Fildes
Titanium is a huge step toward closing the gap on multiple version, same application development cycles. The primary advantages to companies will be reduced costs, mitigated risk of bugs, and efficient management of a single code base, in turn allowing brands to deliver total quality experiences, regardless of platform or device.
No longer will application developers need to manage multiple sets of code across multiple platforms. And Titanium enables developers to work with application coding languages many already are experienced with. That translates to minimal learning curves, heightened levels of innovation, and faster time to market.
Perhaps the most valuable aspect of Titanium is the ability to more consistently represent the brand across digital marketing assets and multiple mobile devices. Users will still experience interfacing differences native to platforms such as the iPhone and Android, but companies will be empowered to cost effectively provide the same set of functionality and content to every user. That means we are truly nearing seamless experiences in the 360 degree delivery of digital marketing.
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