Digital Takes to the Streets
Posted: September 2, 2010 | Amanda Fildes
The term “digital out-of-home marketing” covers a wide range of things from those video screens you see in your local supermarket to a video playing in a peep hole at a construction site.
Although digital out-of-home has been around for some time, it has recently begun to evolve from a way to deliver an interesting aesthetic to a true interaction with customers. This evolution is consistent with what we’ve seen with other digital mediums. Users just don’t want to consume information pushed at them; they want to be engaged and truly interact.
Marketers have an interesting opportunity to with digital out-of-home campaigns. For some brands campaigns that are gimmicky are going to be the most effective while for others, a straightforward approach like demonstrating product features will work the best.
One thing you can count on being consistent is that the brands that are most successful will use digital-out-of-home to involve their customers with the brand and let them interact with the information.
Read the Article | Browse More Articles like This One in Our Publications Section
