Product Design by Community - Case Example Nokia
Posted: September 16, 2010 | Amanda Fildes
Nokia has created a text book example of best practice in product development. Identify what your customers want and build products that satisfy their desire.
Many companies drive for this endgame in their own product development but it remains elusive. Unfortunately, one of the factors that block companies from achieving similar product development insight is a too common adversity for social media. Some call Nokia’s approach crowd sourcing, some simply call it marketing, and some call it social media or community. And that can often be the deal killer in an organization.
But there is a way to progress people’s thinking and luckily the Nokia example can be leveraged to educate others to the deep business value that is achieved – even as deep into the enterprise as product development – from incorporating social media.
For other examples of great product development, community driven, enterprise destinations be sure to visit My Starbucks Idea and The HP Community.
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