http://www.metropolis3.com/blog Welcome to the Leader’s Blog, the official blog of John and Amanda Fildes, where ideas on innovation, exceptional experiences, competitive differentiation, and business management are shared. Thu, 02 Sep 2010 13:32:12 +0000 http://backend.userland.com/rss092 en The term “digital out-of-home marketing” covers a wide range of things from those video screens you see in your local supermarket to a video playing in a peep hole at a construction site. Although digital out-of-home has been around for some time, it has recently begun to evolve from a way ... http://www.metropolis3.com/blog/index.php/2010/09/02/digital-takes-to-the-streets/ Titanium is a huge step toward closing the gap on multiple version, same application development cycles. The primary advantages to companies will be reduced costs, mitigated risk of bugs, and efficient management of a single code base, in turn allowing brands to deliver total quality experiences, regardless of platform or ... http://www.metropolis3.com/blog/index.php/2010/08/19/titanium-delivers-cross-platform-development-for-mobile-and-desktop-applications/ InStyle magazine launched its first e-commerce site to offer its readers an online shopping experience in a fully branded InStyle environment.  So what would encourage a publishing company to try its hand at online retail? The leap isn’t as far as it sounds.  InStyle has long been evaluating fashion, trends, and ... http://www.metropolis3.com/blog/index.php/2010/08/19/from-magazine-to-merchandising/ More companies are working with outside consultants to help reveal the science behind customer behavior. It seems like just about every company is employing customer experience design and measurement services from outside experts these days to better understand the customer mindset, browsing and purchasing habits. However, few analytics companies have fully ... http://www.metropolis3.com/blog/index.php/2010/08/04/what-makes-a-company-attractive-the-art-behind-marketing-analytics/ Promotion via social media is most effective when companies leave it in their customers’ hands.  Fashion Magazine did just that when launching White Space, a contemporary designer section at the Bay in Toronto.  The guests were treated to food, fashion, and music during this exclusive, invitation event.  Throughout the venue ... http://www.metropolis3.com/blog/index.php/2010/08/04/white-space-and-fashion-magazine-put-their-guests-to-work/ Opera 5 nailed it by achieving 90% remote compression of content before transmission. As most iPhone users know, there is nothing more frustrating than slow page loads when browsing the web on AT&T’s 3G network in low-bandwidth areas. And trying to browse apps that transmit large amounts of data is out ... http://www.metropolis3.com/blog/index.php/2010/07/22/opera-5-on-android-promises-to-never-leave-you-waiting/ This article from Marketing Vox offers readers ways to sell mobile to consumers that are simple but maybe not so obvious.  All of them are solid tips for businesses to reach consumers, but the one that stands out to me the most is number 4 – build a mobile website.  ... http://www.metropolis3.com/blog/index.php/2010/07/22/what-ever-happened-to-the-mobile-website/ Online sales are expected to reach 12 percent of the total retail market by 2012, up from 6 percent, or $211.7 billion, now, according to Forrester Research. Not surprising and most know is just the beginning of the continued growth of online shopping. So how can companies maximize return on investment of ... http://www.metropolis3.com/blog/index.php/2010/07/08/maximize-your-roi-predict-what-your-customer-wants-to-purchase-next/ I have worked in digital marketing long enough to remember when email marketers only option was the plain text email.  Many marketers have abandoned plain text for flashier delivery methods, but there are many reasons to once again embrace plain text. I am not suggesting you abandon the well formatted emails ... http://www.metropolis3.com/blog/index.php/2010/07/08/taking-another-look-at-plain-text-email/ Digital advertising continues to grow as more and more customers shift to online shopping. And it’s not experimental anymore. Due to the evolution of real-time personalization and deeper customer care programs, digital media is able to transform marketing programs around a single individual. Paid Search is enabling advertising to get local. Banner ... http://www.metropolis3.com/blog/index.php/2010/06/14/a-target-audience-of-one/