Digital Experience & Interaction Design
A great digital experience—one that connects the right audience with the right message and level of interaction—is the result of careful planning, designing and testing.
Businesses today simply cannot compete in the digital marketplace without a clearly organized, consistently branded, highly functional digital experience for their customers. Metropolis3 Worldwide can help your business innovate the digital experience and reap big rewards in the process.Our experienced team is made up of leaders in the industry in defining and delivering best practices for complex digital experience projects—from planning to implementation and ongoing program management. We can assist your team in conducting research to understand competitive offerings and points of differentiation in your industry’s digital space. Competitor analysis of practices, features and functions can be important points of consideration when developing points of differentiation for your business and can accelerate the planning and design process by evaluating what has been deemed valuable by customers.
Once research findings are in place, initial planning takes shape with blueprints, requirements and process documents to articulate solutions and ensure that the end product will deliver the planned solution and support business goals. Clear, detailed documentation also ensures that the experience design team can scope, organize, prioritize, process, design, test, develop, deliver and optimize a complex intuitive digital experience—from concept to completion with the highest level of precision.
We also offer extensive management consulting services tailored to supporting your team in the strategy and planning of your businesses digital experiences. After all, a digital experience is not created solely by a digital team and often requires a business to identify and dissect the unique challenges impacting not only the business but also the project or program. The business team must prioritize, strategize and document the strategic plan and tactical roadmap to specifically address the business challenges in order to satisfy the critical requirements of the project or program. Many times this requires collaborative prioritization and requirements sessions with internal and external stakeholders to map channel distribution and usage, perform gap analysis, assess technology, review content process, analyze resources, define roles and responsibilities, and review metrics and measurements strategy—all designed to optimize, innovate and redeploy in order to deliver more captivating experiences for the target audience.
To further extend and insure the effectiveness of your digital solutions, our digital experience and design service can guide you through a customer experience assessment that identifies, documents and analyzes all customer touch points and interactions as well as actual and perceived customer outcomes. Through this process we can identify the pain points and gaps in an overall experience as well as benchmark your metrics capture and reporting strategy to help you assess and judge the overall success of your work efforts. This is also a useful tool used to capture data about your existing digital experiences—their successes, failures, gaps, and issues—when developing a case to enhance and/or secure stakeholder support and funding.
Metropolis3 Worldwide can design projects and programs for both external and internal business audiences. Customer-facing objectives can include increasing conversion rates, optimizing customer service processes and practices, and redesigning application interfaces and usage practices and process. Internal project and program goals can include redesigning processes to optimize productivity, lower response times, and expand internal tools capabilities to grow user acceptance and usage across business teams and operating units.
We can drill down even further to develop profiles of key audience types and segment audiences into highly targeted defined groups to maximize communication and connection. We define and document scenarios for each audience type to describe how they interact with your brand and your digital channels to better understand each segmented audience’s unique interactions and experiences.
Getting from strategies and segmentations to a final product takes many tactical elements all expertly utilized by our digital experience tacticians. These tactics include:
- User models and flow diagrams to illustrate interaction points-of-sequence for better understanding and communication of audience interactions with the designed experience and its tactics.
- Story boards and visual examples of graphic treatments for each segmented audience type to facilitate the vision and evaluation of approaches of brand applications and interactions in your digital channels.
- A comprehensive style guide that documents visual and functional specifications for implementing the user interface with agreed-upon design elements and branding.
- Detailed content strategy to define sourcing, working timelines, internal stakeholder requirements and vendor requirements to ensure adherence to editorial style, governance and management guidelines.
- Next steps recommendations and critical success factors are identified and documented to launch, implement and manage the recommended business solution.
- A shared language document is developed and deployed to improve manager, vendor and stakeholder communications and reduce confusion throughout the lifetime of the project and program.
Working Together
We work hard. And smart. But most, of all, we work with you and for you. Through consulting, program management, and project management, we can work with you to solve your most complex business problems.Consulting »
As a consulting resource, Metropolis3 Worldwide provides your enterprise access to uniquely skilled experts. By working with Metropolis3 Worldwide, you are assured of having the right people working on the real challenges to effectively solve your problems in the least amount of time and maximize your budget to deliver the greatest return on investment. Find out how we will help you do more with less.
Program Management »
Today, many organizations are tackling large, complex efforts that combine the delivery of many differentiated areas of specialization—technology, marketing and sales, new and changed business models, and overall changes to organizational structure and capabilities. Our associates can take complete ownership and accountability for the entire management of the program to ensure the program stays on course in a clear unified direction that aligns to the program’s agreed requirements and goals and the overall business plan of the organization.
Project Management »
Metropolis3 Worldwide’s project management capacity is a broad based capability that enables our associate team to provide traditional project management capabilities along with the ability to provide all the necessary hands on resources to fulfill the project’s requirements and fully meet its objectives. Working with Metropolis3 Worldwide in a project management or expanded project management capacity empowers your organization to ensure project work stays on task, on time, on budget, and delivers the results you desire.
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Talk to Us » Do you have a complex issue, task, or topic on your mind? We would love to hear it. We can help you gather your thoughts, gain clarity on what you need to do, and progress your thinking. We look forward to listening. |
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