What We Are Reading
What We Are Reading |
What We Think |
Subscribe to DigitalBeyond
We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
Search Results
Results 1 - 2 of 2
for
All Dates
, All Industries
, Creative & Design
, Asia Pacific
, All Audiences
Results per page:
5 |
10 |
25 |
50
 |
|
|
China: Redefining the Innovation Landscape (Knowledge@Wharton)
|
|
Posted: 07/18/2009
|
|
 |
|
|
Innovation is the golden key to gaining competitive advantage. China is redefining the innovation landscape with its large, adaptable population; affinity for improvisation and reverse engineering; and mature industrial clusters poised to lead the supply chain. The country goes beyond low-cost labor to provide colossal development opportunities for large multinational corporations (MNCs) looking to maximize dollars spent in developing markets. "The culture is very, very good at devising quick and often effective solutions to problems," Marshall Meyer, a Wharton management professor said. The country’s ability to improvise effectively will undoubtedly seal a golden fate in the global economy.
|
|
Industry:
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Creative & Design,
Technology Implementation
Region:
Asia Pacific
Audience:
Business to Business
|
|
|
|
Giant Hydrophobic Duck Peddles Oasis Brand in Japan (New Media Age)
|
|
Posted: 06/19/2009
|
|
|
|
|
Seeking to captivate a young, hip audience, the Coca-Cola-owned Oasis brand is flooding the Japanese market with a giant rubber duck harboring a distinct aversion to water. The multi-channel marketing strategy has plans to deluge the market with internet, television, strategic media relationships and billboard advertising in its continuation of the brand’s “For people who don’t like water” campaign. Literally upstream without a paddle... or water, for that matter, this is one duck that is sure to generate a marketing splash in the wave of competition for alternatives to water.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
Creative & Design,
Experience & Interaction,
Marketing Communications
Region:
Asia Pacific
Audience:
Business to Consumer
|
|
Newest
|
M3W Favorites
