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Wise Foods’s Scan It To Win It Sweepstakes (Promo Magazine)
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Posted: 03/31/2011
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The 2009 launch of Wise Foods’s first sweepstakes generated 37,000 opt-in email addresses to its database. Last year, the company ran the same program during the same time frame and added another 20,000 addresses to its list. "The biggest chunk of our yearly database has come through this one promotion," said Kevin Foltz, marketing manager for Wise Foods. Designed to capture return visitors, this year, the 90-day sweepstakes is being tied to Wise’s 90th birthday celebration. The company promotes the sweeps via its Website and Facebook page, on partner Coupons.com Web pages, through text messages and banner ads and via in-store displays and header cards.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction,
Marketing Communications
Region:
North America
Audience:
Business to Consumer,
Peer Groups & Communities
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Karmaloop’s Online Roots Run Deeper Than Facebook And Twitter (DIRECT Marketing Online)
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Posted: 03/17/2011
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Long before Facebook became synonymous with social marketing, Karmaloop’s rep program was successfully hawking its line of streetwear to its audience of teens and young adults. Nearly a quarter of its $100 million in annual sales is generated by 6,500 reps across the globe. Assigned a customized code to track sales and earn points, reps essentially build their own customer base by promoting the brand via personal blogs, Websites, Facebook pages, and other social networks. “We have our built-in audience and the trust and loyalty of millions of 18- to 24-year-old kids, and they’re going to follow us, because peer-to-peer is how we do that,” director of lifestyle marketing Giovannah Chiu said. The same philosophy led to the creation of KarmaloopTV.com in 2008, which has since expanded to include channels devoted to specific brands and regularly scheduled programs.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
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Facebook Like Button Helps Solve Retailer’s Dilemma (Fast Company)
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Posted: 03/17/2011
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To help solve the problem of overstocked inventory, San Francisco-based children’s clothing retailer Tea Collection put Facebook’s “Like” button into action. Customers saved big when they voted for their favorite items that were set to be discontinued and then enjoyed a hefty discount from $59 to $10 on the winning dress. The dress was an immediate sell out. While the company took a loss on it, marketing director Jeff Reichelderfer explained that the campaign more than made up for the losses with purchases that customers made on other items. Tea Collection, which sells its line in boutiques and department stores across the country as well as online, has since hosted two more competitions to help move inventory and further engage its customers.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global,
North America
Audience:
Business to Consumer,
Peer Groups & Communities
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Facebook Gears Up For Major eCommerce Drive (BusinessWeek)
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Posted: 03/03/2011
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In an effort to convert more of the social network’s 500 million users into regular online shoppers, Facebook is now wooing big business. Facebook has added e-commerce features designed to “attract users, keep them logged-on longer, and generate higher advertising sales,” thereby attracting major brands to sell their products and services through the social networking site. Helping with the effort are companies like Minneapolis-based Alvenda and San Francisco-based Payvment, whose technologies have allowed the company to integrate a retail component into Facebook pages and facilitate payment. David Fisch, who runs the newly formed commerce partnerships group at Facebook, hopes the effort may turn the company into an online shopping alternative. More than half of the top 25 retail sites, including retail competitors like eBay and Amazon, have linked their sites to the social network in the past year, Facebook says.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
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Sweet Sleuthing: On The Hunt For Missing M&M Spokescandy (Strategy Magazine)
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Posted: 01/05/2011
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Now that the red M&M’s spokescandy has dropped out of sight, sweet-toothed Canadians are on the lookout for the sweet sensation. The disappearing act is part of a contest M&M recently launched, signaling the brand’s first foray into social media, which also means Red didn’t simply vanish without a trace. Fellow M&M's characters will be dropping hints via Twitter and Facebook. Toronto fans can visit Findred.ca, where they’ll access a version of the Google Street View API to search out three locations in the city where the white-gloved bandit might be located. The campaign also includes a location-based element as part of its social media mix using mobile apps like Foursquare and Stickybits. The campaign features postings throughout Toronto, each containing a QR code, which releases a Community Clue to aid in the sweet search.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
Creative & Design,
Experience & Interaction,
Marketing Communications
Region:
North America
Audience:
Business to Consumer,
Peer Groups & Communities
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We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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