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Karmaloop’s Online Roots Run Deeper Than Facebook And Twitter (DIRECT Marketing Online)
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Posted: 03/17/2011
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Long before Facebook became synonymous with social marketing, Karmaloop’s rep program was successfully hawking its line of streetwear to its audience of teens and young adults. Nearly a quarter of its $100 million in annual sales is generated by 6,500 reps across the globe. Assigned a customized code to track sales and earn points, reps essentially build their own customer base by promoting the brand via personal blogs, Websites, Facebook pages, and other social networks. “We have our built-in audience and the trust and loyalty of millions of 18- to 24-year-old kids, and they’re going to follow us, because peer-to-peer is how we do that,” director of lifestyle marketing Giovannah Chiu said. The same philosophy led to the creation of KarmaloopTV.com in 2008, which has since expanded to include channels devoted to specific brands and regularly scheduled programs.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
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Facebook Like Button Helps Solve Retailer’s Dilemma (Fast Company)
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Posted: 03/17/2011
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To help solve the problem of overstocked inventory, San Francisco-based children’s clothing retailer Tea Collection put Facebook’s “Like” button into action. Customers saved big when they voted for their favorite items that were set to be discontinued and then enjoyed a hefty discount from $59 to $10 on the winning dress. The dress was an immediate sell out. While the company took a loss on it, marketing director Jeff Reichelderfer explained that the campaign more than made up for the losses with purchases that customers made on other items. Tea Collection, which sells its line in boutiques and department stores across the country as well as online, has since hosted two more competitions to help move inventory and further engage its customers.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global,
North America
Audience:
Business to Consumer,
Peer Groups & Communities
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Facebook Gears Up For Major eCommerce Drive (BusinessWeek)
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Posted: 03/03/2011
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In an effort to convert more of the social network’s 500 million users into regular online shoppers, Facebook is now wooing big business. Facebook has added e-commerce features designed to “attract users, keep them logged-on longer, and generate higher advertising sales,” thereby attracting major brands to sell their products and services through the social networking site. Helping with the effort are companies like Minneapolis-based Alvenda and San Francisco-based Payvment, whose technologies have allowed the company to integrate a retail component into Facebook pages and facilitate payment. David Fisch, who runs the newly formed commerce partnerships group at Facebook, hopes the effort may turn the company into an online shopping alternative. More than half of the top 25 retail sites, including retail competitors like eBay and Amazon, have linked their sites to the social network in the past year, Facebook says.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
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J.C. Penney Makes Mobile Holiday Move (Internet Retailer)
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Posted: 01/04/2011
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J.C. Penney Co. is initiating a major multichannel mobile push with holiday retail plans that include the launch of an m-commerce site, enhancements to its mobile applications, location-based app promotions and an iAd campaign. Along with the full suite of m-commerce functionality such as browsing, searching and buying—the mobile site also includes a Find Near Me button and updated applications for iPhone and Android users that lets shoppers browse the weekend sales circular; create portable shopping lists; find the nearest store to either their current GPS location or to a ZIP code or city name; and sign up for mobile coupons. Location-based services Foursquare, Brightkite and Facebook Deals also play a role, allowing shoppers to cash in for $10 off a $50 purchase when they check in at one of the retailer’s 1,100 stores. In addition to its ongoing mobile coupons program, the campaign will also include mobile display ads on Apple’s iAd network, featuring a treasure hunt through a variety of J.C. Penney gifts as shoppers search for a $10 off $50 coupon.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Content Strategy,
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
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Shoutlet: One-Stop-Shop For Social Media Management (Ecommerce Times)
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Posted: 12/16/2010
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Shoutlet’s social media management application now features CRM functionality. The app is designed to let customers monitor and manage multiple accounts and brands with additional functionality that eases the process for companies to post and monitor responses to content. Given the number of users that use social media to complain about a service or product, or get help, one of the app’s most powerful features is its collaboration component. One such collaboration feature includes the ability to tag a prospect or commenter and then forwarded it internally for someone within the organization to take care of. "Let's say a company has several customers talking about or complaining about a certain issue," President and COO Aaron Everson said. "Shoutlet can tag all of those commenters and send them to someone for follow-up or assistance." The company intends to enhance functionality even further by increasing its reach to mass influencers and adding a mobile component.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Peer Groups & Communities
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We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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