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Results 1 - 2 of 2
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, Asia Pacific
, Peer Groups & Communities
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Group Buying Sites: Strength In Numbers? (Knowledge@Wharton)
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Posted: 10/27/2010
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Harnessing group buying power, e-commerce sites like Taggle, SnapDeal, MyDala, Koovs, Deals and You, and Grabbon are just a few of the group buying websites continuing to pop-up in India. With the middle-class population on the upsurge in India, there is plenty of growth opportunity for e-commerce in a developing market. "Group buying in India as a business development and customer acquisition strategy makes an enormous amount of sense," suggests Eric K. Clemons, professor of operations and information management and management at Wharton. Typical deals include retail services like restaurants, spas and salons, and weekend getaways. "The retail market in India is estimated to be close to US$500 billion, of which 17-18% is services. Even if we can take 0.5% or 1% of that market online, that is a sizeable market," notes Kunal Bahl CEO of SnapDeal parent firm Jasper Infotech. The e-commerce sites are also trying to integrate social networking into the group buying experience.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Asia Pacific
Audience:
Business to Consumer,
Peer Groups & Communities
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Text-Happy In 2G:GupShup Offers Simple Texting Service To Millions (Forbes)
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Posted: 08/19/2010
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With 1.8 billion global Web users and 4.6 billion mobile phone subscribers, including multiple SIM cardholders, the reach of social media is hard to ignore. Beerud Sheth, cofounder of Webaroo, gets the message loud and clear. Text messaging via basic handset and SMS opens up a path to reach an overwhelming market of hundreds of millions, particularly in India and other parts of Asia. UK’s Portio Research expects the $100 billion market of simple texting to grow by 20% by 2014. Taking text messaging social through a service called SMS GupShup, Sheth aims to enlarge the social scope of interaction from one to one to one to many, or even many to many. Much of GupShup’s (Hindi for "chitchat") revenue comes from a feature that allows users, called publishers, to send messages to users signed up for a group. Another feature targets smaller groups for more personal communication. GupShup makes ideal sense for mass consumer products – Webaroo suggests that as many as 150 brand advertisers like Pepsico and 10,000 smaller-size enterprises like Mumbai Traffic Police are using the platform.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Marketing Communications,
Technology Implementation
Region:
Asia Pacific
Audience:
Business to Consumer,
Peer Groups & Communities
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