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Voices From The Crowd: Crowdsourcing May Be Ineffective Tool for Government (Fast Company)
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Posted: 09/02/2010
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Can the rise of crowdsourcing sway public policy? According to a Fast Company article, government should stick to the polls rather than relying on crowdsourcing platforms like IdeaScale, which allows the public to raise its collective voice and vote on ideas from state budgets and federal transparency to health care priorities and education. Government 2.0 crowdsourcing is an ineffective tool because it’s not reflective of the entangled way new public policy is brought to fruition – officials can’t simply tap into public opinion and then implement those ideas into law, no matter how popular they are. The article suggests that “what the government needs isn't more lofty suggestions ("End the income tax!"), but grounded ideas on how to actually get things done in Congress.”
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Experience & Interaction,
Marketing Communications
Region:
North America
Audience:
Business to Consumer,
Peer Groups & Communities
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Procter & Gamble Seeks E-Commerce Innovation (Internet Retailer)
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Posted: 07/08/2010
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Consumer favorites manufactured by Procter & Gamble are now even more available. P&G’s new retail web site offers 52 products (with more coming) for consumer purchase, including Tide detergent, Oral-B toothbrushes, and Gillette razors. Though P&G made $76.7 billion in sales in 2009, increasing those sales is not the Web site’s main goal. According to the manufacturer, the site will provide a “living learning lab for developing e-commerce innovation.” Data gathered about P&G’s online consumers will provide a better understanding of various shopping behaviors and preferences. “As big and influential as Procter & Gamble is, there is no doubt this is a sign of a broad trend with consumer goods manufacturers,” says Jim Okamura, senior partner with consulting firm J.C. Williams Group.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
North America
Audience:
Business to Consumer
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Discover Technology’s Next Big Star At South By Southwest Interactive Festival (CNET News)
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Posted: 04/29/2010
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The competition is on to see who emerges as SXSWi's (South by Southwest Interactive Festival) biggest technology star. This year’s hottest ticket? The rivalry brewing between Gowalla and Foursquare, competing “geolocation” mobile applications which let users "check in" from their smartphones, share locations, and compete to earn Gowalla virtual goods and Foursquare "badges". With round-the-clock parties, panels, meet-and-greets and apps like Foodspotting, which uses GPS to help users locate specific menu items at local restaurants, the festival is poised to take over the entire city. Other geolocation start-ups want in on the action: Sunday night’s "Geobash" is co-hosted by SimpleGeo, HotPotato and Yowza, Loopt is launching a revamped, events-based iPhone app and Powered’s iPhone app "Snark It" earns users “liquidity” points to use toward free drinks.
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Creative & Design,
E-Commerce,
Experience & Interaction,
Technology Implementation
Region:
Global,
North America
Audience:
Business to Consumer,
Peer Groups & Communities
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Apple and Facebook Key Influencers in New Tech Cycle (eWeek)
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Posted: 02/04/2010
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Apple and Facebook have literally changed the face of mobile internet. With mobile internet users projected to double by 2013, it’s easy to see a "mobile Internet cycle" emerging, a new cycle detailed in Morgan Stanley's "The Mobile Internet Report." Cited as the fifth computing cycle in five decades, the report claims this one is faster and bigger with a wider global net than previous cycles. While Apple, Google and Amazon.com lead the pack, the report suggests that the key influencers from previous cycles won’t necessarily be given the keys to this new kingdom. The analyst team, headed by Mary Meeker, attributes the high level of anticipation for mobile users to five of the most promising IP-based products and services: social networking, 3G network adoption, video, Voice over IP and "impressive mobile devices."
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Industry:
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
E-Commerce,
Experience & Interaction,
Technology Implementation
Region:
Global,
North America,
Asia Pacific
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
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Silk Drinks Up New Media for YouTube Campaign (Strategy Magazine)
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Posted: 01/06/2010
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Silk Soy Milk is milking a new interactive-rich media campaign to boost public perception about its products. The natural strength of the campaign centers around a newly branded YouTube channel which houses “deep link annotation,” a first for YouTube worldwide. Users stay tuned to the Silk-branded and skinned channel while they play the game, “Bust it or Believe it”. The campaign also takes advantage of a QR code-enabled print buy with Metro commuter newspaper, which gives users the opportunity to believe or bust the facts presented when they activate the embedded codes on their phones. "The whole goal here was to use new and innovative technology to engage the consumer," Robin Hassan, digital director, Starcom Mediavest Group, told MiC.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Creative & Design,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
North America
Audience:
Business to Consumer
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We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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