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The Social Factor For Online Retail (New Media Knowledge)
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Posted: 03/03/2011
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New Media Knowledge recently reported that social networks are responsible for directing 13 percent more traffic to online retailers than they did in 2009. “As more time is being spent on social networking sites, we are seeing retail brands tapping into the power of social media to drive online traffic and sales,” said Robin Goad, Research Director, Experian Hitwise. The competitive intelligence research company says that while Facebook, YouTube and Twitter dominate the social sphere, others sites such as Vimeo, Badoo and tumblr have increased their online traffic by 50% or more in the past year. “It is important that retailers understand which social networks their customers and potential customers are using,” Goad told NMK. What about mobile? “Successful retailers will be those that support their customers across multiple channels depending on the scenario – allowing customers to add items to wish on the go, integrating location based services to provide (opt in) special offers and discounts, mobile price comparison via photo or barcode recognition,” Goad said.
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global,
Europe
Audience:
Business to Consumer,
Peer Groups & Communities
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The Virtual Dressing Room (CNET News)
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Posted: 10/27/2010
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Finding the right fit is often one of the most frustrating elements of shopping online. Now, with the help of a new, headless “shape-shifting robot mannequin,” shoppers don’t have to simply leave their purchases to chance. Created by Estonian start-up Fits.me, the virtual fitting room service allows customers to enter their measurements and presto! The “me”-shaped mannequin previews the coveted item in whichever styles and sizes the customer specifies. The service is being tested by retailers across Europe, including Germany's Quelle and U.K.-based Hawes & Curtis. Apparel has potential for huge e-commerce gains. "Only 8 percent of clothing is currently sold online, and Fits.me Virtual Fitting Room is the disruptive technology that will enable online apparel retailers to successfully compete with traditional brick-and-mortar clothing shops," Heikki Haldre, CEO and co-founder of Fits.me said. Initial findings are very positive with a 28 percent reduction in online apparel returns, while sales increased threefold, said Haldre.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
E-Commerce,
Experience & Interaction,
Technology Implementation
Region:
Global,
Europe
Audience:
Business to Consumer
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Mastering The Whole Customer Experience (.net)
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Posted: 04/15/2010
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In a recent interview, Oliver Lindberg caught up with Paul Dawson, EMC Conchango’s experience director, to discuss the company’s methodology. EMC Conchango concentrates on what it calls “total experience design,” taking a comprehensive look at the customer journey from beginning to end, and all the points in between. EMC Conchango operates as the European arm of EMC Consulting, allowing it to leverage its global reach and cast a wider net to capture more global business. Based on fact, the experience planning process incorporates Agile methodology, regularly released software and eye tracking to analyze how people interact with the content of a page. The agency is also experimenting with electroencephalograms that are literally wired to reveal what consumer’s brains are thinking and feeling. The agency also partners with Microsoft to adopt new user-facing technology to better understand customer behavior and devise ways to prolong consumer interactions with brands and products.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Content Strategy,
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global,
Europe
Audience:
Business to Business,
Business to Consumer
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The New SimplicITy – Technology for the Ages (BBC Business News)
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Posted: 12/17/2009
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The Office for National Statistics recently reported that “6.4 million people over 65 have never used the internet.” Responding to this age-old need, a new PC was developed to make computer technology more user-friendly for the 60+ age demographic. The SimplicITy–taking its name to heart–features a mere six buttons that allow users to perform a variety of practical applications like web browsing, file creation and documenting photos. Andrew Harrop, head of public policy for charity Age Concern and Help the Aged said, "Pensioners who aren't online are missing out on... potential savings... [and] also often miss out on the best interest rates for savings accounts, not to mention the social benefits of being online.” The SimplicITy is a smart investment for seniors seeking to further open themselves to a tech-savvy world.
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Creative & Design,
Experience & Interaction,
Technology Implementation
Region:
Europe
Audience:
Business to Consumer
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Legally Broadband: Finland Declares High-Speed Internet Access a Legal Right (CNN)
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Posted: 11/19/2009
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Finland recently declared broadband Internet access a legal right. While it is a view shared by the United Nations, Finland is the first country to actually make it legally required for telecommunication providers to supply connection speeds of at least 1 megabit per second for all 5.2 million Finnish citizens by July 2010. The mandate is an intermediary step to reach Finland’s real goal of reaching speeds 100 times faster–100mbps–by 2015. "We think it's something you cannot live without in modern society,” said Laura Vilkkonen, the legislative counselor for the Ministry of Transport and Communications. While the majority of the Finnish population (95%) is currently wired, the new law aims to stretch the Web to internet deprived rural areas.
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Industry:
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Technology Implementation
Region:
Europe
Audience:
Business to Consumer
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