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Wise Foods’s Scan It To Win It Sweepstakes (Promo Magazine)
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Posted: 03/31/2011
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The 2009 launch of Wise Foods’s first sweepstakes generated 37,000 opt-in email addresses to its database. Last year, the company ran the same program during the same time frame and added another 20,000 addresses to its list. "The biggest chunk of our yearly database has come through this one promotion," said Kevin Foltz, marketing manager for Wise Foods. Designed to capture return visitors, this year, the 90-day sweepstakes is being tied to Wise’s 90th birthday celebration. The company promotes the sweeps via its Website and Facebook page, on partner Coupons.com Web pages, through text messages and banner ads and via in-store displays and header cards.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction,
Marketing Communications
Region:
North America
Audience:
Business to Consumer,
Peer Groups & Communities
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Karmaloop’s Online Roots Run Deeper Than Facebook And Twitter (DIRECT Marketing Online)
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Posted: 03/17/2011
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Long before Facebook became synonymous with social marketing, Karmaloop’s rep program was successfully hawking its line of streetwear to its audience of teens and young adults. Nearly a quarter of its $100 million in annual sales is generated by 6,500 reps across the globe. Assigned a customized code to track sales and earn points, reps essentially build their own customer base by promoting the brand via personal blogs, Websites, Facebook pages, and other social networks. “We have our built-in audience and the trust and loyalty of millions of 18- to 24-year-old kids, and they’re going to follow us, because peer-to-peer is how we do that,” director of lifestyle marketing Giovannah Chiu said. The same philosophy led to the creation of KarmaloopTV.com in 2008, which has since expanded to include channels devoted to specific brands and regularly scheduled programs.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
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Facebook Like Button Helps Solve Retailer’s Dilemma (Fast Company)
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Posted: 03/17/2011
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To help solve the problem of overstocked inventory, San Francisco-based children’s clothing retailer Tea Collection put Facebook’s “Like” button into action. Customers saved big when they voted for their favorite items that were set to be discontinued and then enjoyed a hefty discount from $59 to $10 on the winning dress. The dress was an immediate sell out. While the company took a loss on it, marketing director Jeff Reichelderfer explained that the campaign more than made up for the losses with purchases that customers made on other items. Tea Collection, which sells its line in boutiques and department stores across the country as well as online, has since hosted two more competitions to help move inventory and further engage its customers.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global,
North America
Audience:
Business to Consumer,
Peer Groups & Communities
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Facebook Gears Up For Major eCommerce Drive (BusinessWeek)
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Posted: 03/03/2011
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In an effort to convert more of the social network’s 500 million users into regular online shoppers, Facebook is now wooing big business. Facebook has added e-commerce features designed to “attract users, keep them logged-on longer, and generate higher advertising sales,” thereby attracting major brands to sell their products and services through the social networking site. Helping with the effort are companies like Minneapolis-based Alvenda and San Francisco-based Payvment, whose technologies have allowed the company to integrate a retail component into Facebook pages and facilitate payment. David Fisch, who runs the newly formed commerce partnerships group at Facebook, hopes the effort may turn the company into an online shopping alternative. More than half of the top 25 retail sites, including retail competitors like eBay and Amazon, have linked their sites to the social network in the past year, Facebook says.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
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The Social Factor For Online Retail (New Media Knowledge)
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Posted: 03/03/2011
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New Media Knowledge recently reported that social networks are responsible for directing 13 percent more traffic to online retailers than they did in 2009. “As more time is being spent on social networking sites, we are seeing retail brands tapping into the power of social media to drive online traffic and sales,” said Robin Goad, Research Director, Experian Hitwise. The competitive intelligence research company says that while Facebook, YouTube and Twitter dominate the social sphere, others sites such as Vimeo, Badoo and tumblr have increased their online traffic by 50% or more in the past year. “It is important that retailers understand which social networks their customers and potential customers are using,” Goad told NMK. What about mobile? “Successful retailers will be those that support their customers across multiple channels depending on the scenario – allowing customers to add items to wish on the go, integrating location based services to provide (opt in) special offers and discounts, mobile price comparison via photo or barcode recognition,” Goad said.
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global,
Europe
Audience:
Business to Consumer,
Peer Groups & Communities
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Building A Brand Story Greater Than The Sum Of Its Individual Parts (New Media Knowledge)
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Posted: 01/20/2011
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Rather than providing a plethora of tactical solutions, today’s abundance of marketing channels may simply overwhelm marketers. Standard targeted marketing used to be a relatively simple game of point-and-shoot at three main channels (TV, print and direct mail) to cover all bases. Now, with the addition of social media platforms, mobile marketing, web, and email to the traditional channels, adopting a successful strategy can get confusing. Aim the same message at all the channels and the results can be downright disastrous. Multi-channel marketing offers marketers a mechanism to “pull all these conversations together and build a brand story that is greater than the sum of the individual parts” so marketers can keep their eyes on the prize: customer engagement and action. The key is to understand and respect the characteristics of each channel and then execute each according to how it works uniquely for your brand.
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Peer Groups & Communities
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Social Globalization; Global Socialization (Practical eCommerce)
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Posted: 01/20/2011
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Social media has established a stronghold that reaches around the globe. Social networking, blogging, microblogging, social bookmarking and video sharing bring people closer together than ever. Companies like Dell attribute mass profit directly to campaigns using social media, including the $3 million the company earned through incentives offered via Twitter. Still, in light of the rapidly increasing internet population of non-English language speakers, one question that remains is how the foreign language internet pieces into the social media puzzle? With most Internet users living abroad, how can smaller companies incorporate international social media strategies into their bag of marketing tricks? According to Practical eCommerce, a company’s foreign language social media strategy should consider the most popular platforms within its target demographic, in addition to streamlining efforts to mesh with other global online marketing practices.
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Industry:
Marketing, Design, & Interactive Communications
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
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Sweet Sleuthing: On The Hunt For Missing M&M Spokescandy (Strategy Magazine)
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Posted: 01/05/2011
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Now that the red M&M’s spokescandy has dropped out of sight, sweet-toothed Canadians are on the lookout for the sweet sensation. The disappearing act is part of a contest M&M recently launched, signaling the brand’s first foray into social media, which also means Red didn’t simply vanish without a trace. Fellow M&M's characters will be dropping hints via Twitter and Facebook. Toronto fans can visit Findred.ca, where they’ll access a version of the Google Street View API to search out three locations in the city where the white-gloved bandit might be located. The campaign also includes a location-based element as part of its social media mix using mobile apps like Foursquare and Stickybits. The campaign features postings throughout Toronto, each containing a QR code, which releases a Community Clue to aid in the sweet search.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
Creative & Design,
Experience & Interaction,
Marketing Communications
Region:
North America
Audience:
Business to Consumer,
Peer Groups & Communities
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J.C. Penney Makes Mobile Holiday Move (Internet Retailer)
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Posted: 01/04/2011
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J.C. Penney Co. is initiating a major multichannel mobile push with holiday retail plans that include the launch of an m-commerce site, enhancements to its mobile applications, location-based app promotions and an iAd campaign. Along with the full suite of m-commerce functionality such as browsing, searching and buying—the mobile site also includes a Find Near Me button and updated applications for iPhone and Android users that lets shoppers browse the weekend sales circular; create portable shopping lists; find the nearest store to either their current GPS location or to a ZIP code or city name; and sign up for mobile coupons. Location-based services Foursquare, Brightkite and Facebook Deals also play a role, allowing shoppers to cash in for $10 off a $50 purchase when they check in at one of the retailer’s 1,100 stores. In addition to its ongoing mobile coupons program, the campaign will also include mobile display ads on Apple’s iAd network, featuring a treasure hunt through a variety of J.C. Penney gifts as shoppers search for a $10 off $50 coupon.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Content Strategy,
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
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Shoutlet: One-Stop-Shop For Social Media Management (Ecommerce Times)
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Posted: 12/16/2010
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Shoutlet’s social media management application now features CRM functionality. The app is designed to let customers monitor and manage multiple accounts and brands with additional functionality that eases the process for companies to post and monitor responses to content. Given the number of users that use social media to complain about a service or product, or get help, one of the app’s most powerful features is its collaboration component. One such collaboration feature includes the ability to tag a prospect or commenter and then forwarded it internally for someone within the organization to take care of. "Let's say a company has several customers talking about or complaining about a certain issue," President and COO Aaron Everson said. "Shoutlet can tag all of those commenters and send them to someone for follow-up or assistance." The company intends to enhance functionality even further by increasing its reach to mass influencers and adding a mobile component.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Peer Groups & Communities
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We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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