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Latinos Make Up Huge Piece Of Mobile Marketing Pie (ClickZ)
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Posted: 03/31/2011
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Mobile phone use is on the upswing among the Latino population, rising 26 percent from 2006 to 2010 compared to 18 percent of the general population. Three key markers indicate that the Hispanic population will continue to drive mobile marketing: they care about social connectivity, they are actively seeking fun experiences and they are open to innovation. The proof is in the pudding: 82 percent of the market has been penetrated; mobile phones are outpacing landlines among this demographic as the primary source of communication; this group is more interested in mobile web browsing than the average population; 24 percent of mobile users have downloaded at least one app; and the group has demonstrated that enhancing their lives through social connectivity is a priority.
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Industry:
Marketing, Design, & Interactive Communications,
Telecommunications
Topic:
Content Strategy,
Creative & Design,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Consumer
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Wise Foods’s Scan It To Win It Sweepstakes (Promo Magazine)
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Posted: 03/31/2011
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The 2009 launch of Wise Foods’s first sweepstakes generated 37,000 opt-in email addresses to its database. Last year, the company ran the same program during the same time frame and added another 20,000 addresses to its list. "The biggest chunk of our yearly database has come through this one promotion," said Kevin Foltz, marketing manager for Wise Foods. Designed to capture return visitors, this year, the 90-day sweepstakes is being tied to Wise’s 90th birthday celebration. The company promotes the sweeps via its Website and Facebook page, on partner Coupons.com Web pages, through text messages and banner ads and via in-store displays and header cards.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction,
Marketing Communications
Region:
North America
Audience:
Business to Consumer,
Peer Groups & Communities
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Creating Intelligent Hyperlocal Campaigns (BrandWeek)
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Posted: 03/31/2011
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You’ve heard it before: to be an effective marketer you have to reach your audience with the right message at the right place at the right time. With this most basic of marketing principles in mind, more and more businesses are turning their attention to hyperlocal advertising and marketing. As technology continues to evolve, it is easier than ever to pinpoint a customer’s exact location. Pair that with the consumer’s growing interest in being tapped for local marketing and you have a powerful combination. The Mobile Marketing Association found that most mobile users are “interested in allowing their phone to automatically share their location in exchange for perks, such as free use of mobile applications and mobile coupons.” The key is to tap into your current customer base and make your move before your competitors to ensure the most success.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Telecommunications
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Consumer
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Email Remains Key Tactic To Boost Engagement In 2011 (BtoB Online)
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Posted: 03/31/2011
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According to StrongMail’s 2011 Marketing Trends Survey, which collected responses from 925 business leaders, 50 percent of those surveyed said their marketing budgets will increase this year, 43% of budgets will remain the same, and 65% said they plan to increase email spending. Ryan Deutsch, VP-strategic services at StrongMail, said “If someone receives 15 emails from you and doesn't open any of them, [the email server or ISP] might start blocking subsequent emails,” he said. Therefore, it’s just as important to design you emails according to who is opening them as it is to target those who aren’t. Often, all it takes is sending out an offer they can’t refuse. Designing a compelling welcome series can go a long way in communicating the value of your communications.
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Industry:
Marketing, Design, & Interactive Communications
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Business,
Business to Consumer
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Karmaloop’s Online Roots Run Deeper Than Facebook And Twitter (DIRECT Marketing Online)
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Posted: 03/17/2011
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Long before Facebook became synonymous with social marketing, Karmaloop’s rep program was successfully hawking its line of streetwear to its audience of teens and young adults. Nearly a quarter of its $100 million in annual sales is generated by 6,500 reps across the globe. Assigned a customized code to track sales and earn points, reps essentially build their own customer base by promoting the brand via personal blogs, Websites, Facebook pages, and other social networks. “We have our built-in audience and the trust and loyalty of millions of 18- to 24-year-old kids, and they’re going to follow us, because peer-to-peer is how we do that,” director of lifestyle marketing Giovannah Chiu said. The same philosophy led to the creation of KarmaloopTV.com in 2008, which has since expanded to include channels devoted to specific brands and regularly scheduled programs.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
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Facebook Like Button Helps Solve Retailer’s Dilemma (Fast Company)
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Posted: 03/17/2011
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To help solve the problem of overstocked inventory, San Francisco-based children’s clothing retailer Tea Collection put Facebook’s “Like” button into action. Customers saved big when they voted for their favorite items that were set to be discontinued and then enjoyed a hefty discount from $59 to $10 on the winning dress. The dress was an immediate sell out. While the company took a loss on it, marketing director Jeff Reichelderfer explained that the campaign more than made up for the losses with purchases that customers made on other items. Tea Collection, which sells its line in boutiques and department stores across the country as well as online, has since hosted two more competitions to help move inventory and further engage its customers.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global,
North America
Audience:
Business to Consumer,
Peer Groups & Communities
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Facebook Gears Up For Major eCommerce Drive (BusinessWeek)
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Posted: 03/03/2011
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In an effort to convert more of the social network’s 500 million users into regular online shoppers, Facebook is now wooing big business. Facebook has added e-commerce features designed to “attract users, keep them logged-on longer, and generate higher advertising sales,” thereby attracting major brands to sell their products and services through the social networking site. Helping with the effort are companies like Minneapolis-based Alvenda and San Francisco-based Payvment, whose technologies have allowed the company to integrate a retail component into Facebook pages and facilitate payment. David Fisch, who runs the newly formed commerce partnerships group at Facebook, hopes the effort may turn the company into an online shopping alternative. More than half of the top 25 retail sites, including retail competitors like eBay and Amazon, have linked their sites to the social network in the past year, Facebook says.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
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The Social Factor For Online Retail (New Media Knowledge)
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Posted: 03/03/2011
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New Media Knowledge recently reported that social networks are responsible for directing 13 percent more traffic to online retailers than they did in 2009. “As more time is being spent on social networking sites, we are seeing retail brands tapping into the power of social media to drive online traffic and sales,” said Robin Goad, Research Director, Experian Hitwise. The competitive intelligence research company says that while Facebook, YouTube and Twitter dominate the social sphere, others sites such as Vimeo, Badoo and tumblr have increased their online traffic by 50% or more in the past year. “It is important that retailers understand which social networks their customers and potential customers are using,” Goad told NMK. What about mobile? “Successful retailers will be those that support their customers across multiple channels depending on the scenario – allowing customers to add items to wish on the go, integrating location based services to provide (opt in) special offers and discounts, mobile price comparison via photo or barcode recognition,” Goad said.
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global,
Europe
Audience:
Business to Consumer,
Peer Groups & Communities
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Build Strong Opt-In Databases To Deliver Value For Customers (BtoB Online)
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Posted: 02/17/2011
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As business to business (B2B) customers increasingly demonstrate a willingness to share more information, the maxim “you get what you give” has never rung more true. By handing over mission critical information, customers expect to receive more targeted communications that reflect conspicuous value and benefit. Marketers, in turn, get the chance to drive up both response and revenue by directing their communications toward the rich databases they are accumulating. Here are the key steps to consider to encourage your customers to become part of any preference-profiling activities your company engages: First, build trust by using your customers’ information responsibly; next, confidentiality is a must – ‘responsible’ use means no sharing or renting information, ever; and finally, your value proposition must be clear and compelling.
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Industry:
Marketing, Design, & Interactive Communications
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Business
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Mobile Commerce Sales Grow Exponentially In 2010 (Internet Retailer)
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Posted: 02/17/2011
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Reports from research and consulting firm ABI Research indicate that total U.S. mobile commerce sales, excluding travel, exceeded $3.4 billion in 2010, up 143% over $1.4 billion in 2009. Previous skyrocketing growth also occurred between 2008 to 2009, up over 253% from $396.3 million to $1.4 billion. Mark Beccue, senior analyst, consumer mobility, at ABI Research said, “Mobile online shopping growth in the U.S. has been fueled this year by the massive migration of consumers to smartphones, the explosion of highly innovative use-cases deployed by retailers and third-party players, and a significant shift in consumer behavior as more consumers choose mobile shopping over traditional online shopping.” Rather than being driven by one or two product categories, mobile shopping crosses all retail boundaries (and product and service lines), helping brands connect directly to their customers in meaningful ways across all types of mobile marketing campaigns.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Telecommunications
Topic:
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Consumer
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We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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