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Email Remains Key Tactic To Boost Engagement In 2011 (BtoB Online)
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Posted: 03/31/2011
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According to StrongMail’s 2011 Marketing Trends Survey, which collected responses from 925 business leaders, 50 percent of those surveyed said their marketing budgets will increase this year, 43% of budgets will remain the same, and 65% said they plan to increase email spending. Ryan Deutsch, VP-strategic services at StrongMail, said “If someone receives 15 emails from you and doesn't open any of them, [the email server or ISP] might start blocking subsequent emails,” he said. Therefore, it’s just as important to design you emails according to who is opening them as it is to target those who aren’t. Often, all it takes is sending out an offer they can’t refuse. Designing a compelling welcome series can go a long way in communicating the value of your communications.
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|
Industry:
Marketing, Design, & Interactive Communications
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Business,
Business to Consumer
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Build Strong Opt-In Databases To Deliver Value For Customers (BtoB Online)
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Posted: 02/17/2011
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As business to business (B2B) customers increasingly demonstrate a willingness to share more information, the maxim “you get what you give” has never rung more true. By handing over mission critical information, customers expect to receive more targeted communications that reflect conspicuous value and benefit. Marketers, in turn, get the chance to drive up both response and revenue by directing their communications toward the rich databases they are accumulating. Here are the key steps to consider to encourage your customers to become part of any preference-profiling activities your company engages: First, build trust by using your customers’ information responsibly; next, confidentiality is a must – ‘responsible’ use means no sharing or renting information, ever; and finally, your value proposition must be clear and compelling.
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|
Industry:
Marketing, Design, & Interactive Communications
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Business
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Building A Brand Story Greater Than The Sum Of Its Individual Parts (New Media Knowledge)
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Posted: 01/20/2011
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Rather than providing a plethora of tactical solutions, today’s abundance of marketing channels may simply overwhelm marketers. Standard targeted marketing used to be a relatively simple game of point-and-shoot at three main channels (TV, print and direct mail) to cover all bases. Now, with the addition of social media platforms, mobile marketing, web, and email to the traditional channels, adopting a successful strategy can get confusing. Aim the same message at all the channels and the results can be downright disastrous. Multi-channel marketing offers marketers a mechanism to “pull all these conversations together and build a brand story that is greater than the sum of the individual parts” so marketers can keep their eyes on the prize: customer engagement and action. The key is to understand and respect the characteristics of each channel and then execute each according to how it works uniquely for your brand.
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|
Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Peer Groups & Communities
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Retailers Dial-In To Smart Phone Shopping Trend (CRM Daily)
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Posted: 01/04/2011
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With one-third of mobile phone usage to be “smart” this holiday season (Nielsen), retailers are getting dialed-in to e-commerce. The 21 percent increase over last year indicates that retailers can no longer rely on independent strategy for their retail outfits, whether they are bricks-and-mortar stores, Web sites or mobile shopping channels. Heather J. Brunner, chief operating officer of Austin, Texas-based Bazaarvoice, said a phone is "just a mini-computer, and our challenge now is to transfer the Internet experience to a much smaller screen." For instance, outdoor brand Patagonia recently launched a new application that suggests similar items and price ranges while customers browse. In-store, the app will recommend complementary items based on the tag’s bar code. Companies like Neustar are working on types of “second-generation” bar codes for smart phones that are square rather than rectangular while Pronto, a company owned by New York-based IAC, plans to launch a mobile app for product price alerts.
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|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
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Shoutlet: One-Stop-Shop For Social Media Management (Ecommerce Times)
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Posted: 12/16/2010
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Shoutlet’s social media management application now features CRM functionality. The app is designed to let customers monitor and manage multiple accounts and brands with additional functionality that eases the process for companies to post and monitor responses to content. Given the number of users that use social media to complain about a service or product, or get help, one of the app’s most powerful features is its collaboration component. One such collaboration feature includes the ability to tag a prospect or commenter and then forwarded it internally for someone within the organization to take care of. "Let's say a company has several customers talking about or complaining about a certain issue," President and COO Aaron Everson said. "Shoutlet can tag all of those commenters and send them to someone for follow-up or assistance." The company intends to enhance functionality even further by increasing its reach to mass influencers and adding a mobile component.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Peer Groups & Communities
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Digital River Is Getting Social With Ecommerce (Electronic Commerce Guide)
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Posted: 12/16/2010
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Digital River, a global ecommerce service provider, recently launched SocialStream, a new social media tool. Using the tool, Digital River customers can rapidly set in motion new e-store promotions and then manage them over different Facebook and Twitter accounts. Ecommerce-Guide.com reported Jim Wehmann, senior vice president of global marketing for Digital River saying that “Social Stream lets marketers and e-store owners optimize social media campaigns with just a few clicks from within the standard Digital River interface they already know and use.” While SocialStream is certainly not the first ecommerce service offering of its kind, the package’s most significant advantage is that it provides e-store owners with access to social analytics. The ability to report critical commerce data relating to social media activities like unique clicks, conversions and revenue generated for each social campaign for each social account allows companies to validate the success of each campaign.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
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How Big Is Big? The Rise Of The Mobile Advertising Market (Marketing Vox)
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Posted: 12/01/2010
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eMarketer recently revised its assessment of the mobile ad market, predicting it will grow 79% to over $743 million this year alone – growing to more than $1.1 billion in 2011 and more than $2.5 billion by 2014. Based on these numbers, it’s safe to say mobile has been elevated to mainstream status. The report indicates that SMS is still the largest format, with an estimated tally of $327 million for 2010. Companies like Phizzle and Skycore are further enhancing their service offerings to engage audiences and allow increased functionality to their users, including enabling mobile marketers to run applications such as movie trailers sent with tickets or sports videos sent with tickets. eMarketer predicts that display formats will increase. Apple’s iPhone remains the top choice with 82.7% of marketers, but Android’s 9% increase since last quarter indicates it is quickly gaining traction. Other services new to the market include Opera Software’s Ad Marvel, Sprint’s Sprint ID and Burstly.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
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Call Me Social: Zingaya Hooks Up Twitter To Telephone (Red Herring)
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Posted: 12/01/2010
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Ever get the feeling that there’s more to a post than ‘tweets’ the eye? For those tweets that deserve a little elaboration, UK-based VoIp startup Zingaya recently unveiled a new social media application that allows Twitter followers to call the tweeter to get the inside scoop. The service, called zin.to elevates Twitter feeds to conversation status. The company also offers a VoIP service that enables voice calls through any computer right from a web page via a microphone. “Zin.to can be a very powerful tool for businesses,” the company explains on its website. "For example, company can send promotional offers to its followers asking them to call within a certain time to get an additional discount or to win a prize.” It's only available in the US currently but will likely expand as the company develops this capability. While call forwarding is eventually based on purchased credits, the first 30 minutes of the call forwarding service is free. Those looking for a more cost-effective solution with unlimited options can simply use their Skype user name.
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|
Industry:
Marketing, Design, & Interactive Communications,
Telecommunications
Topic:
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
North America
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
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Diaspora Code Released Publicly; May Improve Framework For Businesses (CIO Magazine)
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Posted: 10/27/2010
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A new project, called Diaspora, was recently released to public developers in hopes of bringing the project to fruition as a new social network – defined by community – that promises “the benefits of Facebook without the privacy concerns.” The project’s creators are at a standstill, stating, "We began the summer a list of technologies, and a few bold claims and the goal to make an intrinsically more private social network. The overwhelming response that we elicited made us realize that technology wouldn't be enough." The Diaspora project could prove useful in providing businesses with a framework for implementing proprietary, internal social networks without running the risk of divulging trade secrets or sensitive materials. With the goal to integrate Diaspora into Facebook, businesses also won’t have to sacrifice giving up the social network’s huge audience.
|
|
Industry:
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
Creative & Design,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
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Building Best-Run Businesses With SAP’s Targeted Analytic Applications (InformationWeek)
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Posted: 10/14/2010
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The demand for domain-specific business insight led SAP to launch ten SAP BusinessObjects analytic applications. The customer-centric, problem solving apps include Sales Analysis for Retail; and Trade Promotion Effectiveness and On-Shelf Availability apps for consumer products firms, whose very names reveal how the development process was led by insight from key constituencies within SAP’s customer and industry bases. "These apps attach the knowledge workers to the action so they can make better decisions and help their company become a best-run business," said SAP co-CEO Bill McDermott. While designed with the SAP core customer segments in mind, the apps do not depend on pre-existing SAP deployments so that they will reach across to non-SAP customers, as well. Backed by Sybase mobile technologies, the apps promise benefits like reports and metrics; rapid deployment and actionable analytic insights. Plans to support the apps with mobile are expected to be fulfilled by the end of 2011.
|
|
Industry:
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
|
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Chatter Mobile: Saleforce.com’s Answer To Enterprise Collaboration (Intelligent Enterprise)
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Posted: 10/14/2010
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Salesforce.com recently announced Chatter Mobile, a smart-phone application designed to bring CRM-centric, social-networking-style collaboration to Smartphones by the end of 2010. The Web 2.0-styled consumer app lets Saleforce’s Chatter users collaborate with people at work while on-the-go and in real-time. Similar to following Facebook friends and interests, Chatter enables users to subscribe to and "follow" feeds related to their business, as well as keep tabs on what customers and prospects are saying on public networks like Facebook and Twitter. Partners and customers can also "Chatterize" vertical and custom applications through the Force.com development platform. The free service is featured within the company’s cloud-based sales and service applications, which could help a mobile salesperson stay on top of what matters most as they are heading to meet with their clients.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Business Intelligence,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
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Top Tips To Evaluate Online Ad Value (Internet Evolution)
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Posted: 09/30/2010
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When it comes to online adverstising, what is the best way to sift through the massive amounts of quantitative information available (impressions, clicks, repeat visits, context, etc.) to determine if a campaign has made any qualitative progress? According to one author, the best way is to follow six simple steps to gain measurable success: (1) Return on Investment (ROI) which, in essence, measures what you get vs. what you give; (2) Branding/awareness, which focuses on cultivating loyalty from existing clients vs. attracting new ones; (3) Positioning/SOV (share of voice), which focuses on edging out the competition; (4) CTR (click-through rate), although this dominant metric is slightly giving way to Engagement, it remains the best way to measure a campaign’s success; (5) Engagement, which is evidence that “the user did something more meaningful than clicking,” such as leaving a comment or playing a game; and (6) “Learning,” which means paying attention to all the different variables that could eventually play a role in future campaigns.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Marketing Communications
Region:
Global
Audience:
Business to Business,
Business to Consumer
|
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Social Media Becomes Key Tactic For Strategy Execution (Forbes)
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Posted: 09/02/2010
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Scores of consumers are using social media to connect, express and impact the world around them, and savvy marketers are tapping its power, too, with nearly 80% implementing the medium to bring their customers to the table rather than talk at them from the proverbial soapbox. While much of the literature highlights how companies can implement social media outside of their organizations, there is significant room to use social media as an inside strategy tool, too. Bad communication can freeze any organizational idea, especially if employees feel ostracized from the process. What better way to get the entire organization on board with a branding initiative or new program than using social media as a strategy to help organizations better talk with, rather than talk at their employees. The tool will not only help companies build and execute better strategies but build stronger employee cultures in the process.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Content Strategy,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Business
|
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Kitty Crowdsourcing? New Service Helps Businesses Collect And Rank Innovative Ideas (Fast Company)
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Posted: 09/02/2010
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When Princeton sociology professor Matthew Salganik came across KittenWars.com, he knew he found a valuable model for his own crowdsourcing website, All Our Ideas, which merges sociology and computer science techniques to enable organizations to collect ideas and rank them more effectively. A virtual idea factory, the service allows users to launch their own question and answer websites. If neither answer presented is acceptable to visitors, they can simply add their new ideas to the mix. Those new ideas then get filtered into the voting pool. Salganik explains, “If you ask for suggestions, especially online, you may get thousands of ideas that can take weeks to sort through. On the other hand, if you use a survey with preset questions and answers, you can get lots of data but few new ideas." The service is already gaining traction with organizations like Princeton’s class of 2008 student government, which used the tool to pinpoint the most pressing issues on undergrads minds.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
|
|
|
|
Pulling Klout: Website Helps Users Measure Their Social Influence (CNN Money)
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Posted: 08/19/2010
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Users can now discover their social “Klout” by numerical rank by inputting their Twitter name into Klout.com. The San Francisco-based social media start-up is shoring up its position to become the online standard for measuring social impact by partnering with Virgin America to offer a hand-picked group of “influencers” a free flight from San Francisco or Los Angeles to Virgin America's newest destination, Toronto. Here’s how the new type of marketing campaigns (implemented by brands like Starbucks and Cover Girl) work: (1) Users accept product offers; (2) In return, Klout requests for disclosure of the freebie; (3) Klout measures some two dozen variables, including the number of times their comments are retweeted, the size of their Twitter audience, and the influence of those followers, to come up with a numerical value and ranking on a 0-to-100 scale.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
|
|
|
|
What's In A Name? The Term Cloud Computing Breathes New Life Into An Existing Technology (Forbes)
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Posted: 08/05/2010
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In an industry where fancy buzzwords abound, "cloud computing" really signifies more of a generational evolution than a new technology. While there may be some hype related to doing business "in the cloud," on-demand, internet-based computing leverages the same technology companies like Google and Amazon pioneered and perfected through trial and error. Now, companies can access even more highly evolved programs like Google App Engine and Apache Hadoop - as well as a steadily increasing list of other options - to write their own data center infrastructure applications. In a virtual world where complete computer security is always somewhat questionable, the flexible and economical strengths of cloud computing remains very attractive to corporate computing operations. The end-goal is to partner with trustworthy, security-focused services that respond to and eliminate threats as they are exposed.
|
|
Industry:
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Technology Implementation
Region:
Global
Audience:
Business to Business
|
|
|
|
Creating One-To-One Conversations: Customer Data Required (BtoB Online)
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Posted: 08/05/2010
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E-mail marketers are keeping costs low and continuing to invest in e-mail, according to interactive agency Razorfish’s “2010 Outlook Report”, released on May 24. E-mail marketing use is changing; said Joe Mele, Razorfish’s managing director of media and marketing, “We’re definitely seeing a move to one-to-one marketing. Marketers are using the channel as a personalization space to do quite a bit of targeted advertising.” To accomplish such personalization and expand e-mail marketing, Mele suggests texting and reaching out to salespeople for specific data to customize ads down to the offers, messaging, images and design. “Texting is as addressable as e-mail but able to take on a more intimate feel,” Mele said.
|
|
Industry:
Marketing, Design, & Interactive Communications
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Business
|
|
|
|
Following The Trends: Internet Levels Playing Field For Small Businesses (BtoB Online)
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Posted: 08/05/2010
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Thanks to the Internet, small companies having difficulty competing with large companies for customers are in luck. Despite the fact that search query results are crowded, small business owners can take steps to maximize their online presence via search and social media by following a few simple tips. For instance, by updating business listings or creating new ones for companies and choosing social media networks wisely, marketers can integrate the increasingly important localization of their product or company. Becoming “vertical” is also key, since doing so means companies participate in many social sites, as is getting one-to-one with customers by paying specific attention to exactly what products they prefer.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
Experience & Interaction
Region:
Global
Audience:
Business to Business,
Peer Groups & Communities
|
|
|
|
Professional And Personal Identities: Building Brands Into Your Blog (BusinessWeek)
|
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Posted: 08/05/2010
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|
Who knew that blogging and business go hand in hand? According to eMarketer, a New York based-research firm, “71 percent of bloggers who post for business [create] greater visibility for their companies.” Blogging gives companies a chance to act more like people and connect with their customers by giving posts a personal touch. Employees looking to promote the companies they work for should formulate branding strategies based on personal missions and values. With permission from company managers to get personal with posts, employees can promote new products, mention awards they’ve won at work, and keep followers updated on projects they’re working on. It’s a win-win situation for everyone involved; companies and employees will be recognized and remembered.
|
|
Industry:
Marketing, Design, & Interactive Communications
Topic:
Content Strategy,
Experience & Interaction
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
|
|
|
|
Get The Most Out Of User Experience On Your Website (New Media Knowledge)
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Posted: 07/22/2010
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Are you aware of what users really experience on your website? Monitoring your website performance has hit a new level of complexity since Rich Internet Applications (RIAs) are more frequently being incorporated into Web pages. Knowing how your browser interacts with RIAs is crucial to discovering how fast your Web page renders. To get an accurate result, use a real browser. Why is this important? Browser emulators are far less sophisticated at interacting with Web pages than real browsers and only real browsers can accurately track information in various situations. Real browsers also accurately capture client time – when actual page element execution is taking place. Ultimately, using a real browser with RIAs lets you know that your end-user is getting the best experience possible on your Web page.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
|
|
|
|
Uplift Modeling: The Upside to Marketing (Ecommerce Times)
|
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Posted: 07/08/2010
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The key to spending a lot less on marketing while receiving better sales results may be uplift modeling. Specific customers have specific wants and needs; uplift modeling uses intelligent predictive analysis to target relevant needs specific to certain customers. Uplift divides customers into segments, allowing companies to focus solely on the “Persuadables”- customers likely to respond to being contacted through marketing outreach tactics and begin or renew their purchasing as a result. Time and money isn’t wasted on “Sure Thing”, “Lost Cause”, and “Sleeping Dog” customers- those who always buy, never buy or just don’t want to be bothered. Uplift modeling saves valuable company time and money, while avoiding the negativity associated with uninterested customers.
|
|
Industry:
Marketing, Design, & Interactive Communications
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Business
|
|
|
|
In Online Advertising, Search Ads Are Where The Money’s At (Internet Retailer)
|
|
Posted: 07/08/2010
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|
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|
|
In the world of online advertising, there is no doubt that mobile ads are hot. So hot, in fact, that according to IDC analyst Karsten Weide, “the IDC projects U.S. spending on mobile advertising will grow 97% this year, to $433 million from $220 million last year, following growth of 47% in 2009 over 2008.” Despite this statistic, paid search will become central in online advertising in the coming years. Weide says “search ads may be less sexy than mobile online ads, but it’s where cash registers will ring most loudly in the coming years” but she also strongly urges marketers to become acquainted with mobile advertising.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
E-Commerce,
Marketing Communications
Region:
Global
Audience:
Business to Business,
Business to Consumer
|
|
|
|
The Winning Combination: Tracking Preference and Behavioral Data To Improve Email Campaigns (BtoB Online)
|
|
Posted: 06/17/2010
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|
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|
|
Want to increase your business through more successful email campaigns? All it takes is an effort to track customer behavioral data, which will make you better aware of your customer’s needs. Asking yourself if links are being clicked on, if emails are being opened, forwarded, or sent to the junk mail folder is beneficial. Monitoring your website to find out which customers are viewing your Web site and adding various links to your emails to track what customers are looking for will help you better understand their wants and needs. Collecting and analyzing your customer data will put you on the right track to increasing the success of your business.
|
|
Industry:
Marketing, Design, & Interactive Communications
Topic:
Business Intelligence,
Content Strategy,
Marketing Communications
Region:
Global
Audience:
Business to Business,
Business to Consumer
|
|
|
|
Tailoring To Customers Both On And Offline (New Media Knowledge)
|
|
Posted: 06/17/2010
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|
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|
|
Customers’ purchasing patterns are easily tracked online allowing website display of offers and promotions specific to customers based on their online buying behavior. Even with a unified marketing strategy, the challenge is to maintain consistent customer experiences across online and offline shopping. Monitoring offline shopping experiences can be done with real-time vouchers, coupons, and customer recommendation and review forms. Merging online and offline customer data will allow businesses to successfully retain and cater to their customers anywhere.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Business,
Peer Groups & Communities
|
|
|
|
Puzzling Together Business Data: Salesforce.com Buys Jigsaw (CRM Daily)
|
|
Posted: 06/17/2010
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|
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|
|
Salesforce.com’s purchase of contact provider Jigsaw makes it even easier to access, create, and even clean up contact information for businesses all over the globe. Salesforce.com chairman and CEO, Marc Benioff, said it will be “as easy as Wikipedia to source data, as easy as iTunes to buy data, and as easy as Facebook to stay updated as the data changes.” Boasting a 1.2 million member count and a database with 21 million professionals working at 4 million companies, Jigsaw describes its role as “collecting, refining, managing, protecting, and organizing the global list of people in business – so you don’t have to.” Through the use of Jigsaw’s cloud platform, new applications can also be created by software vendors to better use business contact information.
|
|
Industry:
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Experience & Interaction
Region:
Global
Audience:
Business to Business
|
|
We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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