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Karmaloop’s Online Roots Run Deeper Than Facebook And Twitter (DIRECT Marketing Online)
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Posted: 03/17/2011
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Long before Facebook became synonymous with social marketing, Karmaloop’s rep program was successfully hawking its line of streetwear to its audience of teens and young adults. Nearly a quarter of its $100 million in annual sales is generated by 6,500 reps across the globe. Assigned a customized code to track sales and earn points, reps essentially build their own customer base by promoting the brand via personal blogs, Websites, Facebook pages, and other social networks. “We have our built-in audience and the trust and loyalty of millions of 18- to 24-year-old kids, and they’re going to follow us, because peer-to-peer is how we do that,” director of lifestyle marketing Giovannah Chiu said. The same philosophy led to the creation of KarmaloopTV.com in 2008, which has since expanded to include channels devoted to specific brands and regularly scheduled programs.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
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Facebook Like Button Helps Solve Retailer’s Dilemma (Fast Company)
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Posted: 03/17/2011
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To help solve the problem of overstocked inventory, San Francisco-based children’s clothing retailer Tea Collection put Facebook’s “Like” button into action. Customers saved big when they voted for their favorite items that were set to be discontinued and then enjoyed a hefty discount from $59 to $10 on the winning dress. The dress was an immediate sell out. While the company took a loss on it, marketing director Jeff Reichelderfer explained that the campaign more than made up for the losses with purchases that customers made on other items. Tea Collection, which sells its line in boutiques and department stores across the country as well as online, has since hosted two more competitions to help move inventory and further engage its customers.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global,
North America
Audience:
Business to Consumer,
Peer Groups & Communities
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Facebook Gears Up For Major eCommerce Drive (BusinessWeek)
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Posted: 03/03/2011
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In an effort to convert more of the social network’s 500 million users into regular online shoppers, Facebook is now wooing big business. Facebook has added e-commerce features designed to “attract users, keep them logged-on longer, and generate higher advertising sales,” thereby attracting major brands to sell their products and services through the social networking site. Helping with the effort are companies like Minneapolis-based Alvenda and San Francisco-based Payvment, whose technologies have allowed the company to integrate a retail component into Facebook pages and facilitate payment. David Fisch, who runs the newly formed commerce partnerships group at Facebook, hopes the effort may turn the company into an online shopping alternative. More than half of the top 25 retail sites, including retail competitors like eBay and Amazon, have linked their sites to the social network in the past year, Facebook says.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
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The Social Factor For Online Retail (New Media Knowledge)
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Posted: 03/03/2011
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New Media Knowledge recently reported that social networks are responsible for directing 13 percent more traffic to online retailers than they did in 2009. “As more time is being spent on social networking sites, we are seeing retail brands tapping into the power of social media to drive online traffic and sales,” said Robin Goad, Research Director, Experian Hitwise. The competitive intelligence research company says that while Facebook, YouTube and Twitter dominate the social sphere, others sites such as Vimeo, Badoo and tumblr have increased their online traffic by 50% or more in the past year. “It is important that retailers understand which social networks their customers and potential customers are using,” Goad told NMK. What about mobile? “Successful retailers will be those that support their customers across multiple channels depending on the scenario – allowing customers to add items to wish on the go, integrating location based services to provide (opt in) special offers and discounts, mobile price comparison via photo or barcode recognition,” Goad said.
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global,
Europe
Audience:
Business to Consumer,
Peer Groups & Communities
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Building A Brand Story Greater Than The Sum Of Its Individual Parts (New Media Knowledge)
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Posted: 01/20/2011
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Rather than providing a plethora of tactical solutions, today’s abundance of marketing channels may simply overwhelm marketers. Standard targeted marketing used to be a relatively simple game of point-and-shoot at three main channels (TV, print and direct mail) to cover all bases. Now, with the addition of social media platforms, mobile marketing, web, and email to the traditional channels, adopting a successful strategy can get confusing. Aim the same message at all the channels and the results can be downright disastrous. Multi-channel marketing offers marketers a mechanism to “pull all these conversations together and build a brand story that is greater than the sum of the individual parts” so marketers can keep their eyes on the prize: customer engagement and action. The key is to understand and respect the characteristics of each channel and then execute each according to how it works uniquely for your brand.
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Peer Groups & Communities
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Social Globalization; Global Socialization (Practical eCommerce)
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Posted: 01/20/2011
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Social media has established a stronghold that reaches around the globe. Social networking, blogging, microblogging, social bookmarking and video sharing bring people closer together than ever. Companies like Dell attribute mass profit directly to campaigns using social media, including the $3 million the company earned through incentives offered via Twitter. Still, in light of the rapidly increasing internet population of non-English language speakers, one question that remains is how the foreign language internet pieces into the social media puzzle? With most Internet users living abroad, how can smaller companies incorporate international social media strategies into their bag of marketing tricks? According to Practical eCommerce, a company’s foreign language social media strategy should consider the most popular platforms within its target demographic, in addition to streamlining efforts to mesh with other global online marketing practices.
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|
Industry:
Marketing, Design, & Interactive Communications
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
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J.C. Penney Makes Mobile Holiday Move (Internet Retailer)
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Posted: 01/04/2011
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J.C. Penney Co. is initiating a major multichannel mobile push with holiday retail plans that include the launch of an m-commerce site, enhancements to its mobile applications, location-based app promotions and an iAd campaign. Along with the full suite of m-commerce functionality such as browsing, searching and buying—the mobile site also includes a Find Near Me button and updated applications for iPhone and Android users that lets shoppers browse the weekend sales circular; create portable shopping lists; find the nearest store to either their current GPS location or to a ZIP code or city name; and sign up for mobile coupons. Location-based services Foursquare, Brightkite and Facebook Deals also play a role, allowing shoppers to cash in for $10 off a $50 purchase when they check in at one of the retailer’s 1,100 stores. In addition to its ongoing mobile coupons program, the campaign will also include mobile display ads on Apple’s iAd network, featuring a treasure hunt through a variety of J.C. Penney gifts as shoppers search for a $10 off $50 coupon.
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|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Content Strategy,
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
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Shoutlet: One-Stop-Shop For Social Media Management (Ecommerce Times)
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Posted: 12/16/2010
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Shoutlet’s social media management application now features CRM functionality. The app is designed to let customers monitor and manage multiple accounts and brands with additional functionality that eases the process for companies to post and monitor responses to content. Given the number of users that use social media to complain about a service or product, or get help, one of the app’s most powerful features is its collaboration component. One such collaboration feature includes the ability to tag a prospect or commenter and then forwarded it internally for someone within the organization to take care of. "Let's say a company has several customers talking about or complaining about a certain issue," President and COO Aaron Everson said. "Shoutlet can tag all of those commenters and send them to someone for follow-up or assistance." The company intends to enhance functionality even further by increasing its reach to mass influencers and adding a mobile component.
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|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Peer Groups & Communities
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Digital River Is Getting Social With Ecommerce (Electronic Commerce Guide)
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Posted: 12/16/2010
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Digital River, a global ecommerce service provider, recently launched SocialStream, a new social media tool. Using the tool, Digital River customers can rapidly set in motion new e-store promotions and then manage them over different Facebook and Twitter accounts. Ecommerce-Guide.com reported Jim Wehmann, senior vice president of global marketing for Digital River saying that “Social Stream lets marketers and e-store owners optimize social media campaigns with just a few clicks from within the standard Digital River interface they already know and use.” While SocialStream is certainly not the first ecommerce service offering of its kind, the package’s most significant advantage is that it provides e-store owners with access to social analytics. The ability to report critical commerce data relating to social media activities like unique clicks, conversions and revenue generated for each social campaign for each social account allows companies to validate the success of each campaign.
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|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
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Filtering The Noise: Discovery Personalizes The Online Experience (Tech News World)
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Posted: 11/11/2010
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The internet abounds with buzzwords. Now, there’s new buzz about “discovery,” the real-time aggregation and personalization of content as it is applied to an online experience. Take Amazon for example, an online retailer that makes purchasing recommendations based on your past buying behavior and others that match your browsing and purchasing habits. True discovery, however, elevates this concept to the next level: It will tie together what you have liked, purchased, viewed, discussed, and browsed, into a real-time aggregator that provides recommendations on any category of your choosing. For discovery to be completely revolutionary, it must have both an online and mobile interface. From websites like Yelp to smartphone applications like mobile GPS, several discovery platforms are in the works, including Ping, a music discovery engine launched by Steve Jobs in September.
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|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
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Diaspora Code Released Publicly; May Improve Framework For Businesses (CIO Magazine)
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Posted: 10/27/2010
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A new project, called Diaspora, was recently released to public developers in hopes of bringing the project to fruition as a new social network – defined by community – that promises “the benefits of Facebook without the privacy concerns.” The project’s creators are at a standstill, stating, "We began the summer a list of technologies, and a few bold claims and the goal to make an intrinsically more private social network. The overwhelming response that we elicited made us realize that technology wouldn't be enough." The Diaspora project could prove useful in providing businesses with a framework for implementing proprietary, internal social networks without running the risk of divulging trade secrets or sensitive materials. With the goal to integrate Diaspora into Facebook, businesses also won’t have to sacrifice giving up the social network’s huge audience.
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|
Industry:
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
Creative & Design,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
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Chatter Mobile: Saleforce.com’s Answer To Enterprise Collaboration (Intelligent Enterprise)
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Posted: 10/14/2010
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Salesforce.com recently announced Chatter Mobile, a smart-phone application designed to bring CRM-centric, social-networking-style collaboration to Smartphones by the end of 2010. The Web 2.0-styled consumer app lets Saleforce’s Chatter users collaborate with people at work while on-the-go and in real-time. Similar to following Facebook friends and interests, Chatter enables users to subscribe to and "follow" feeds related to their business, as well as keep tabs on what customers and prospects are saying on public networks like Facebook and Twitter. Partners and customers can also "Chatterize" vertical and custom applications through the Force.com development platform. The free service is featured within the company’s cloud-based sales and service applications, which could help a mobile salesperson stay on top of what matters most as they are heading to meet with their clients.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Business Intelligence,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
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Video Girl Barbie Goes Viral (Promo Magazine)
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Posted: 09/30/2010
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In true Barbie fashion, the social girl charged the virtual social world this July to build the buzz for her latest professional stint: videographer. Mattel tapped into social networks Foursquare and Twitter to launch a campaign that criss-crossed the boundaries of traditional marketing. The campaign celebrated the new Video Girl Barbie with a scavenger hunt that had fans scouring San Francisco, Los Angeles, Chicago and New York to locate Barbie’s real whereabouts. The first follower to find the fashion-forward doll in each city won a Barbie Video Girl doll. “We really embraced social media as a marketing platform a year ago as part of a major campaign in support of Barbie’s 50th anniversary,” says Lauren Dougherty, director of Barbie marketing at Mattel. Barbie currently has 17,600 Twitter followers and about 440,000 likes on Facebook—more than 200,000 of those added since January. Future plans include a promotion that puts the camera in the consumers’ hands with user-generated video, as well as introducing other members of Barbie’s entourage, including Ken, onto the social platforms.
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|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
Creative & Design,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global,
North America
Audience:
Business to Consumer,
Peer Groups & Communities
|
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New Tweet Button Simplifies Sharing (Digital Arts)
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Posted: 09/16/2010
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In an effort to simplify sharing and make retweeting one of its core functions, Twitter recently launched a new Tweet Button, which prompts a pop-up box allowing visitors to share a Twitter feed without leaving the site they are visiting. The feature also allows publishers to incorporate custom text into their Tweet Button box, as well as suggest other Twitter accounts to follow. "The Tweet Button will help publishers grow traffic and increase their Twitter following," reads Twitter's announcement. While TweetMeme will be phasing out its popular “retweet” service, the company plans to launch other Twitter-related services. "We have grown to more than 750 million daily retweet button impressions.... That said, the market requires an official solution that can accelerate this growth. So today Twitter is launching its own Tweet Button and we are very pleased to be partnering with them to continue to grow the overall Twitter ecosystem," reads a TweetMeme statement. CNN.com, YouTube, Time.com, Hulu and USA Today have already incorporated the function into their websites.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Content Strategy,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
|
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|
Online Game Features Upscale Brands To Give Users A Virtual Retail Fix (BrandWeek)
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Posted: 09/02/2010
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Popsugar's new online game, "Retail Therapy", merges social gaming with e-commerce to give users an insanely addictive fashion fix. Available on Facebook and at Playretailtherapy.com, the game can be played for free or users can purchase virtual goods priced from $1 to $100. Here's how the fashion-forward game works: players fill empty store shelves with virtual goodies from premier labels like Banana Republic, Barneys New York, Gap and Juicy Couture. Sponsors like Diane von Furstenberg and Topshop have even opted to launch virtual stores in which users can purchase products. Players can also make the leap into any of the retailers' sites to fill their shopping carts with real merchandise. Friends can visit other friends' shops or create unique looks to share among their networks. By modeling aspects of the game after the wildly popular Farmville, CEO Brian Sugar "believes that Retail Therapy can entice users to open up their wallets . . . to purchase virtual goods by promising competitive advantages and overall better game play."
|
|
Industry:
Marketing, Design, & Interactive Communications
Topic:
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
|
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Kitty Crowdsourcing? New Service Helps Businesses Collect And Rank Innovative Ideas (Fast Company)
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Posted: 09/02/2010
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When Princeton sociology professor Matthew Salganik came across KittenWars.com, he knew he found a valuable model for his own crowdsourcing website, All Our Ideas, which merges sociology and computer science techniques to enable organizations to collect ideas and rank them more effectively. A virtual idea factory, the service allows users to launch their own question and answer websites. If neither answer presented is acceptable to visitors, they can simply add their new ideas to the mix. Those new ideas then get filtered into the voting pool. Salganik explains, “If you ask for suggestions, especially online, you may get thousands of ideas that can take weeks to sort through. On the other hand, if you use a survey with preset questions and answers, you can get lots of data but few new ideas." The service is already gaining traction with organizations like Princeton’s class of 2008 student government, which used the tool to pinpoint the most pressing issues on undergrads minds.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
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Social Sampling: The Campbell Brand Joins Facebook (BrandWeek)
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Posted: 08/19/2010
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In an effort to grow sales of its healthy beverages and baked snacks, Campbell Soup Co. has launched a Facebook campaign to promote its new V8 V-Fusion + Tea line via social sampling. Each week through September 30, the Camden, N.J.-based maker of Chunky and Select Harvest soups will give away 1,000 free samples. Another Campbell brand, Pepperidge Farm, also launched a page to promote its new strawberry flavored Milano cookies, gaining nearly 9,000 fans in the month since its launch. Taking a cue from other big name brands – like Ford and P&G's Gillette – Campbell is incorporating more social media marketing into its overall marketing plan to drive consumption. The strategy to connect with consumers online seems to be working: In the first 24 hours, all 1,000 samples of V8 V-Fusion + Tea were gone, Campbell rep Juli Mandel Sloves said.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
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New Old Spice Campaign Aims To Go Viral With A Little Mystery (Fast Company)
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Posted: 08/19/2010
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Ad firm Wieden+Kennedy has taken a successful “Old” television ad concept viral. Old Spice, owned by Procter and Gamble, is leveraging the appeal of its TV spot star, Isaiah Mustafa, by taping 30-second YouTube videos in response to Twitter feeds. The team behind the campaign works in conjunction with technology to scan responses and identify the social influence of those responders to choose messages that will create a wow factor and perpetuate themselves throughout “virally-relevant” communities. Wieden's global interactive creative director Iain Tait asserts that rather than using a dedicated proprietary site, the campaign gets maximum exposure on YouTube, especially since the current spots are being watched and re-tweeted extensively. The ability of embedded material on YouTube to be liked, shared, favored and dispersed quickly factored into the decision for which social medium to use. Heeding the nature of the ‘want it new, want it now” internet culture, the company strives to produce the video responses in real time to the keep the content fresh, relevant to the brand and newsworthy. The content goes successfully beyond pure entertainment value to make “the connection between the content, the product and the experience of the product.”
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Content Strategy,
Creative & Design,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
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Pulling Klout: Website Helps Users Measure Their Social Influence (CNN Money)
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Posted: 08/19/2010
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Users can now discover their social “Klout” by numerical rank by inputting their Twitter name into Klout.com. The San Francisco-based social media start-up is shoring up its position to become the online standard for measuring social impact by partnering with Virgin America to offer a hand-picked group of “influencers” a free flight from San Francisco or Los Angeles to Virgin America's newest destination, Toronto. Here’s how the new type of marketing campaigns (implemented by brands like Starbucks and Cover Girl) work: (1) Users accept product offers; (2) In return, Klout requests for disclosure of the freebie; (3) Klout measures some two dozen variables, including the number of times their comments are retweeted, the size of their Twitter audience, and the influence of those followers, to come up with a numerical value and ranking on a 0-to-100 scale.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
|
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Following The Trends: Internet Levels Playing Field For Small Businesses (BtoB Online)
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Posted: 08/05/2010
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Thanks to the Internet, small companies having difficulty competing with large companies for customers are in luck. Despite the fact that search query results are crowded, small business owners can take steps to maximize their online presence via search and social media by following a few simple tips. For instance, by updating business listings or creating new ones for companies and choosing social media networks wisely, marketers can integrate the increasingly important localization of their product or company. Becoming “vertical” is also key, since doing so means companies participate in many social sites, as is getting one-to-one with customers by paying specific attention to exactly what products they prefer.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
Experience & Interaction
Region:
Global
Audience:
Business to Business,
Peer Groups & Communities
|
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|
Professional And Personal Identities: Building Brands Into Your Blog (BusinessWeek)
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Posted: 08/05/2010
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Who knew that blogging and business go hand in hand? According to eMarketer, a New York based-research firm, “71 percent of bloggers who post for business [create] greater visibility for their companies.” Blogging gives companies a chance to act more like people and connect with their customers by giving posts a personal touch. Employees looking to promote the companies they work for should formulate branding strategies based on personal missions and values. With permission from company managers to get personal with posts, employees can promote new products, mention awards they’ve won at work, and keep followers updated on projects they’re working on. It’s a win-win situation for everyone involved; companies and employees will be recognized and remembered.
|
|
Industry:
Marketing, Design, & Interactive Communications
Topic:
Content Strategy,
Experience & Interaction
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
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Fuel Your Facebook Fan Page In 4 Easy Steps (Ecommerce Times)
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Posted: 07/22/2010
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Marketers may successfully be racking up the fan numbers on their Facebook Fan Pages, but they are ultimately failing to establish long-term relationships with customers in the process. Companies shouldn’t lose hope, however, because the code to successfully reaping rewards on Facebook lies in four critical steps. According to an E-Commerce News article, in order to retain customers, marketers need to “1) develop a strategy; 2) create a solid presence; 3) motivate [their] fans to take action; and 4) use Facebook to amplify other campaigns, promotions and marketing activities.” Committing to the management of their Facebook walls after business hours, considering brand contribution cadence, and asking if they are doing what their fans want will also aide companies in amping up their fan totals.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
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|
Powerade Dives Deep In YouTube Social Campaign Video
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Posted: 07/08/2010
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In preparation for the FIFA World Cup, Powerade will provide players sports drinks and promote the importance of rehydration through a social media campaign. The campaign is a digital, viewer-interactive video of a never-ending football game on YouTube.com. Using the "Deep Dive" technique, viewers are able to click on a player in the video and "get a glimpse of that player’s psyche, showing them what effect Powerade has on his game", according to executive creative director Juan Morales. Click-through hotspots lead viewers further into players' stories providing a deeper level of meaning to the campaign. Following the digital ad world philosophy to "fish where the fish are", Morales says it makes sense to feature the video on YouTube where the viewers already are.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Content Strategy,
Creative & Design,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
|
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Tailoring To Customers Both On And Offline (New Media Knowledge)
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Posted: 06/17/2010
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Customers’ purchasing patterns are easily tracked online allowing website display of offers and promotions specific to customers based on their online buying behavior. Even with a unified marketing strategy, the challenge is to maintain consistent customer experiences across online and offline shopping. Monitoring offline shopping experiences can be done with real-time vouchers, coupons, and customer recommendation and review forms. Merging online and offline customer data will allow businesses to successfully retain and cater to their customers anywhere.
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|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Business,
Peer Groups & Communities
|
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|
Boomers Offer Blooming Profits For The Beauty Industry (Marketing Vox)
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Posted: 06/09/2010
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A Mintel survey provides ample rationale for marketers to target Boomers to get online beauty profits blooming. Mintel cites that 10% of women purchase beauty aids and cosmetics online. Boomers represent one-third of the online population and the female portion of the demographic is expected to surge by 30.9% by 2015. Boomer females spend an average of 13 hours a week online with the following impact reported: 8% purchase products at big-name retail sites; 8% purchase from Wal-Mart.com, 8% purchase from Target.com, 5% patronize drugstore sites like CVS or Walgreens and 8% visit other niche Web retailers. Mintel advises online beauty marketers to infiltrate social networking platforms and incorporate value-added services like virtual makeovers and internet sweepstakes to round out their internet campaigns. The Nielsen Company suggests that loyalty reward programs that offer cash-back savings and other underutilized outlets like Twitter could also have a big impact on profit.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
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