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Wise Foods’s Scan It To Win It Sweepstakes (Promo Magazine)

Posted: 03/31/2011

The 2009 launch of Wise Foods’s first sweepstakes generated 37,000 opt-in email addresses to its database. Last year, the company ran the same program during the same time frame and added another 20,000 addresses to its list. "The biggest chunk of our yearly database has come through this one promotion," said Kevin Foltz, marketing manager for Wise Foods. Designed to capture return visitors, this year, the 90-day sweepstakes is being tied to Wise’s 90th birthday celebration. The company promotes the sweeps via its Website and Facebook page, on partner Coupons.com Web pages, through text messages and banner ads and via in-store displays and header cards.

Industry: Marketing, Design, & Interactive Communications, Retail & Products
Topic: Business Intelligence, Content Strategy, Experience & Interaction, Marketing Communications
Region: North America
Audience: Business to Consumer, Peer Groups & Communities

Creating Intelligent Hyperlocal Campaigns (BrandWeek)

Posted: 03/31/2011

You’ve heard it before: to be an effective marketer you have to reach your audience with the right message at the right place at the right time. With this most basic of marketing principles in mind, more and more businesses are turning their attention to hyperlocal advertising and marketing. As technology continues to evolve, it is easier than ever to pinpoint a customer’s exact location. Pair that with the consumer’s growing interest in being tapped for local marketing and you have a powerful combination. The Mobile Marketing Association found that most mobile users are “interested in allowing their phone to automatically share their location in exchange for perks, such as free use of mobile applications and mobile coupons.” The key is to tap into your current customer base and make your move before your competitors to ensure the most success.

Industry: Marketing, Design, & Interactive Communications, Retail & Products, Telecommunications
Topic: Business Intelligence, Content Strategy, Experience & Interaction, Marketing Communications
Region: Global
Audience: Business to Consumer

Karmaloop’s Online Roots Run Deeper Than Facebook And Twitter (DIRECT Marketing Online)

Posted: 03/17/2011

Long before Facebook became synonymous with social marketing, Karmaloop’s rep program was successfully hawking its line of streetwear to its audience of teens and young adults. Nearly a quarter of its $100 million in annual sales is generated by 6,500 reps across the globe. Assigned a customized code to track sales and earn points, reps essentially build their own customer base by promoting the brand via personal blogs, Websites, Facebook pages, and other social networks. “We have our built-in audience and the trust and loyalty of millions of 18- to 24-year-old kids, and they’re going to follow us, because peer-to-peer is how we do that,” director of lifestyle marketing Giovannah Chiu said. The same philosophy led to the creation of KarmaloopTV.com in 2008, which has since expanded to include channels devoted to specific brands and regularly scheduled programs.

Industry: Marketing, Design, & Interactive Communications, Retail & Products
Topic: Content Strategy, E-Commerce, Experience & Interaction, Marketing Communications
Region: Global
Audience: Business to Consumer, Peer Groups & Communities

Facebook Like Button Helps Solve Retailer’s Dilemma (Fast Company)

Posted: 03/17/2011

To help solve the problem of overstocked inventory, San Francisco-based children’s clothing retailer Tea Collection put Facebook’s “Like” button into action. Customers saved big when they voted for their favorite items that were set to be discontinued and then enjoyed a hefty discount from $59 to $10 on the winning dress. The dress was an immediate sell out. While the company took a loss on it, marketing director Jeff Reichelderfer explained that the campaign more than made up for the losses with purchases that customers made on other items. Tea Collection, which sells its line in boutiques and department stores across the country as well as online, has since hosted two more competitions to help move inventory and further engage its customers.

Industry: Marketing, Design, & Interactive Communications, Retail & Products
Topic: Content Strategy, E-Commerce, Experience & Interaction, Marketing Communications
Region: Global, North America
Audience: Business to Consumer, Peer Groups & Communities

Facebook Gears Up For Major eCommerce Drive (BusinessWeek)

Posted: 03/03/2011

In an effort to convert more of the social network’s 500 million users into regular online shoppers, Facebook is now wooing big business. Facebook has added e-commerce features designed to “attract users, keep them logged-on longer, and generate higher advertising sales,” thereby attracting major brands to sell their products and services through the social networking site. Helping with the effort are companies like Minneapolis-based Alvenda and San Francisco-based Payvment, whose technologies have allowed the company to integrate a retail component into Facebook pages and facilitate payment. David Fisch, who runs the newly formed commerce partnerships group at Facebook, hopes the effort may turn the company into an online shopping alternative. More than half of the top 25 retail sites, including retail competitors like eBay and Amazon, have linked their sites to the social network in the past year, Facebook says.

Industry: Marketing, Design, & Interactive Communications, Retail & Products, Technology, Consulting, & Professional Services
Topic: Business Intelligence, Content Strategy, E-Commerce, Experience & Interaction, Marketing Communications, Technology Implementation
Region: Global
Audience: Business to Consumer, Peer Groups & Communities

Mobile Commerce Sales Grow Exponentially In 2010 (Internet Retailer)

Posted: 02/17/2011

Reports from research and consulting firm ABI Research indicate that total U.S. mobile commerce sales, excluding travel, exceeded $3.4 billion in 2010, up 143% over $1.4 billion in 2009. Previous skyrocketing growth also occurred between 2008 to 2009, up over 253% from $396.3 million to $1.4 billion. Mark Beccue, senior analyst, consumer mobility, at ABI Research said, “Mobile online shopping growth in the U.S. has been fueled this year by the massive migration of consumers to smartphones, the explosion of highly innovative use-cases deployed by retailers and third-party players, and a significant shift in consumer behavior as more consumers choose mobile shopping over traditional online shopping.” Rather than being driven by one or two product categories, mobile shopping crosses all retail boundaries (and product and service lines), helping brands connect directly to their customers in meaningful ways across all types of mobile marketing campaigns.

Industry: Marketing, Design, & Interactive Communications, Retail & Products, Telecommunications
Topic: Content Strategy, E-Commerce, Experience & Interaction, Marketing Communications
Region: Global
Audience: Business to Consumer

Trigger Happy: Ways To Create Successful E-Mail Campaigns (Practical eCommerce)

Posted: 02/03/2011

When it comes to e-mail campaigns, there are a handful of strategies to use that can help capitalize on the power of triggered mailings, which have a proven track record of phenomenal response and conversion rates. The best approach is to begin with the simplest e-mails proven to elicit conversion, and then scale up the campaign to include more nuanced and complex e-mails. Here are six proven examples that can help your company establish a personal connection with your customers: (1) Welcome e-mails; (2) Reorder or order reminder e-mails; (3) Birthday or special-occasion e-mails; (4) Transactional emails; (5) Abandoned cart e-mails and (6) Abandoned site browse or search emails. All these examples offer the marketer’s toolbox a number of ways to create and maintain long-term relationships with customers and stimulate repeat business at the same time.

Industry: Marketing, Design, & Interactive Communications, Retail & Products
Topic: Business Intelligence, Content Strategy, E-Commerce, Experience & Interaction, Marketing Communications
Region: Global
Audience: Business to Consumer

Success In Numbers: Choice Hotels Increases Mobile Sales By 250% (Internet Retailer)

Posted: 02/03/2011

Since entering the mobile realm in 2008, Choice Hotels International Inc. says its mobile sales surpass seven figures each month. The sales represent more than 1% of all online sales. Furthermore, mobile revenue is up 250% year over year, reservations are up 205%, mobile page views 130%, mobile conversion 106% and mobile traffic has grown on average 190% each month since launching. “Mobile customers want things as quick and simple as possible,” said Christopher Brya, director of mobile and emerging channels. The company’s in-house usability lab helps further refine its mobile approach. It’s a strategy that seems to be working: the iPhone app the company developed in the lab last year was downloaded 500,000 times in 80 countries, some of which don’t even house a Choice Hotel. Future plans include developing an app for smartphones on Google’s Android platform.

Industry: Marketing, Design, & Interactive Communications, Retail & Products, Telecommunications
Topic: Content Strategy, Creative & Design, Experience & Interaction, Marketing Communications
Region: Global
Audience: Business to Consumer

Sweet Sleuthing: On The Hunt For Missing M&M Spokescandy (Strategy Magazine)

Posted: 01/05/2011

Now that the red M&M’s spokescandy has dropped out of sight, sweet-toothed Canadians are on the lookout for the sweet sensation. The disappearing act is part of a contest M&M recently launched, signaling the brand’s first foray into social media, which also means Red didn’t simply vanish without a trace. Fellow M&M's characters will be dropping hints via Twitter and Facebook. Toronto fans can visit Findred.ca, where they’ll access a version of the Google Street View API to search out three locations in the city where the white-gloved bandit might be located. The campaign also includes a location-based element as part of its social media mix using mobile apps like Foursquare and Stickybits. The campaign features postings throughout Toronto, each containing a QR code, which releases a Community Clue to aid in the sweet search.

Industry: Marketing, Design, & Interactive Communications, Retail & Products
Topic: Content Strategy, Creative & Design, Experience & Interaction, Marketing Communications
Region: North America
Audience: Business to Consumer, Peer Groups & Communities

J.C. Penney Makes Mobile Holiday Move (Internet Retailer)

Posted: 01/04/2011

J.C. Penney Co. is initiating a major multichannel mobile push with holiday retail plans that include the launch of an m-commerce site, enhancements to its mobile applications, location-based app promotions and an iAd campaign. Along with the full suite of m-commerce functionality such as browsing, searching and buying—the mobile site also includes a Find Near Me button and updated applications for iPhone and Android users that lets shoppers browse the weekend sales circular; create portable shopping lists; find the nearest store to either their current GPS location or to a ZIP code or city name; and sign up for mobile coupons. Location-based services Foursquare, Brightkite and Facebook Deals also play a role, allowing shoppers to cash in for $10 off a $50 purchase when they check in at one of the retailer’s 1,100 stores. In addition to its ongoing mobile coupons program, the campaign will also include mobile display ads on Apple’s iAd network, featuring a treasure hunt through a variety of J.C. Penney gifts as shoppers search for a $10 off $50 coupon.

Industry: Marketing, Design, & Interactive Communications, Retail & Products, Technology, Consulting, & Professional Services, Telecommunications
Topic: Content Strategy, Creative & Design, E-Commerce, Experience & Interaction, Marketing Communications, Technology Implementation
Region: Global
Audience: Business to Consumer, Peer Groups & Communities

Retailers Dial-In To Smart Phone Shopping Trend (CRM Daily)

Posted: 01/04/2011

With one-third of mobile phone usage to be “smart” this holiday season (Nielsen), retailers are getting dialed-in to e-commerce. The 21 percent increase over last year indicates that retailers can no longer rely on independent strategy for their retail outfits, whether they are bricks-and-mortar stores, Web sites or mobile shopping channels. Heather J. Brunner, chief operating officer of Austin, Texas-based Bazaarvoice, said a phone is "just a mini-computer, and our challenge now is to transfer the Internet experience to a much smaller screen." For instance, outdoor brand Patagonia recently launched a new application that suggests similar items and price ranges while customers browse. In-store, the app will recommend complementary items based on the tag’s bar code. Companies like Neustar are working on types of “second-generation” bar codes for smart phones that are square rather than rectangular while Pronto, a company owned by New York-based IAC, plans to launch a mobile app for product price alerts.

Industry: Marketing, Design, & Interactive Communications, Retail & Products, Technology, Consulting, & Professional Services, Telecommunications
Topic: Business Intelligence, Content Strategy, E-Commerce, Experience & Interaction, Marketing Communications, Technology Implementation
Region: Global
Audience: Business to Business, Business to Consumer

‘Tis The Season For Cultivating Brand Loyalty (Ecommerce Times)

Posted: 01/04/2011

Remarketing often proves to be the silver lining during the holiday retail season, driving both sales and profitability. In fact, dollar for dollar, remarketing delivers the highest returns compared to alternative marketing techniques, especially when used in tandem with display marketing campaigns. Successful marketing entails knowing how to reach the right people at the right time with the right offer. This makes remarketing ripe for the picking, especially considering the advances today’s technology allows for like analyzing consumer behaviors and reaching out directly to consumers. When it comes to marketing plans, remarketing demands foresight and planning to get it right. The keys to success include placing as much weight on page views as click thrus. Other success factors including figuring out exactly how much to budget for remarketing (based on hard data) and focusing on calendar events like Black Friday and Cyber Monday, as well as major holidays.

Shoutlet: One-Stop-Shop For Social Media Management (Ecommerce Times)

Posted: 12/16/2010

Shoutlet’s social media management application now features CRM functionality. The app is designed to let customers monitor and manage multiple accounts and brands with additional functionality that eases the process for companies to post and monitor responses to content. Given the number of users that use social media to complain about a service or product, or get help, one of the app’s most powerful features is its collaboration component. One such collaboration feature includes the ability to tag a prospect or commenter and then forwarded it internally for someone within the organization to take care of. "Let's say a company has several customers talking about or complaining about a certain issue," President and COO Aaron Everson said. "Shoutlet can tag all of those commenters and send them to someone for follow-up or assistance." The company intends to enhance functionality even further by increasing its reach to mass influencers and adding a mobile component.

Industry: Marketing, Design, & Interactive Communications, Retail & Products, Technology, Consulting, & Professional Services
Topic: Business Intelligence, Content Strategy, Experience & Interaction, Marketing Communications, Technology Implementation
Region: Global
Audience: Business to Business, Peer Groups & Communities

Google Goes Fashion Forward (CRM Daily)

Posted: 12/16/2010

Google is going fashion forward with the debut of Boutiques.com, which offers shoppers a personalized shopping experience. The launch is as much about technology as it is e-commerce. Using computer-vision and machine-learning technology, Boutiques.com visually analyzes consumers' fashion tastes in order to match them to other styles they might be drawn to. "These days, bloggers, stylists and everyday fashionistas are expressing their sense of style online. We invited them to create boutiques so people could shop their diverse styles," Google Product Management Director Munjal Shah said. "But you have a unique and independent style, too, so Boutiques also lets you build your own personalized boutique and get recommendations of products that match your taste." The site offers a variety of search options, allowing consumers to filter results by genre, silhouette, pattern, color families, and sizes, or even view matching outfits when they search for specific items.

Industry: Marketing, Design, & Interactive Communications, Retail & Products
Topic: Business Intelligence, Content Strategy, Creative & Design, E-Commerce, Experience & Interaction, Marketing Communications, Technology Implementation
Region: Global
Audience: Business to Consumer

Mood Guides Consumer Choice For The Perfect Cup Of Tea (Strategy Magazine)

Posted: 12/16/2010

Tea-maker Tetley discovered surprising results in their focus group testing, namely that tea drinkers are primarily motivated to buy tea based on their current mood. In response, the company launched a new “Colour Therapy” campaign. The campaign allows consumers to discover which herbal tea colour best matches their personality. The site features two threads: “Find your colour” and “Find everyone’s colour,” and recommends the perfect cup of tea based on visitors’ answers to criteria like the current weather, time of day and even the customer’s state of mind. The site also incorporates a social element that allows visitors to share their “tea” colors among social networks. Users can view the color mood of Canada, which is based on Twitter posts, via the "Everyone" stream. A "Colour Therapy" page for Facebook launched on November 11.

Industry: Marketing, Design, & Interactive Communications, Retail & Products
Topic: Creative & Design, Experience & Interaction, Marketing Communications
Region: North America
Audience: Business to Consumer, Peer Groups & Communities

Digital River Is Getting Social With Ecommerce (Electronic Commerce Guide)

Posted: 12/16/2010

Digital River, a global ecommerce service provider, recently launched SocialStream, a new social media tool. Using the tool, Digital River customers can rapidly set in motion new e-store promotions and then manage them over different Facebook and Twitter accounts. Ecommerce-Guide.com reported Jim Wehmann, senior vice president of global marketing for Digital River saying that “Social Stream lets marketers and e-store owners optimize social media campaigns with just a few clicks from within the standard Digital River interface they already know and use.” While SocialStream is certainly not the first ecommerce service offering of its kind, the package’s most significant advantage is that it provides e-store owners with access to social analytics. The ability to report critical commerce data relating to social media activities like unique clicks, conversions and revenue generated for each social campaign for each social account allows companies to validate the success of each campaign.

Mirror, Mirror On The Wall: Macy’s Magic Fitting Room (CNET News)

Posted: 12/01/2010

Looking for an interactive dress-up experience without actually taking your clothes off? Clothes shoppers had the chance to, quite literally, tap into a 21st-century shopping experience at the new Macy's Magic Fitting Room in the retail chain's New York's Herald Square flagship store. The 72-inch multi-touch screen let shoppers select clothing items like tops, dresses, bottoms, and coats and then superimpose the pieces on their reflection. Macy's hired LBi International to create the interactive mirror, heralding in a new era the company deems as “the future of retail.” The experience becomes even more interactive and social when customers share their new looks on Facebook, or via SMS or e-mail.

Industry: Marketing, Design, & Interactive Communications, Retail & Products
Topic: Creative & Design, Experience & Interaction, Technology Implementation
Region: North America
Audience: Business to Consumer, Peer Groups & Communities

The Wine Connection: iPhone Application Uses Image Recognition (Red Herring)

Posted: 12/01/2010

Intent on increasing consumer interaction Snooth, a social site for all things wine, recently unearthed an iPhone application that gives consumers the low down about bottles of wine. All the consumer needs is a picture of the wine label to find out everything from the nearest place to find a bottle to how much it costs. Other details include reviews, similar products, and food pairing suggestions. The high tech app uses software from Canadian startup TinEye, which allows for a coded image on the wine to be taken by a photograph, despite the curved glass of the wine bottle or the mood lighting of the restaurant or winery. With 820,000 searchable wines and links to 11,000 wine merchants around the globe, the gist behind Snooth's image recognition tool is akin to QR codes, which use matrix codes to effectively marry digital and print information, bringing consumers even closer to information about the goods they consume.

Industry: Marketing, Design, & Interactive Communications, Retail & Products
Topic: E-Commerce, Experience & Interaction, Marketing Communications, Technology Implementation
Region: Global
Audience: Business to Consumer

The Ultimate Question: To Optimize For Mobile Or Build An Application? (Marketing Vox)

Posted: 11/11/2010

A report by Taptu, “The State of the Mobile Touch Web," compares mobile web and applications and reveals upcoming trends business should keep in mind. These days, with so many vendors offering touchscreen devices, it’s not just a matter of optimizing websites or mobile, but determining if the site should also be optimized for nimble navigation and rapid loading pages on mobile touchscreens. While retail and service oriented sites are the most likely to optimize for the mobile touchscreen (20% compared to 3.6%), many consumers are already demanding the technology from the sites they frequent. The report states, "With support for HTML 5 features already being rolled out in these browsers, it's getting easier and easier to create rich touch screen user experiences with the browser without having to create platform-specific apps." Google has integrated mobile browsing into its service offerings. For instance, consumers that conduct searches will now pull up relevant apps accompanying the typical search results that can be downloaded to an iPhone.

Industry: Marketing, Design, & Interactive Communications, Retail & Products, Technology, Consulting, & Professional Services, Telecommunications
Topic: Content Strategy, Creative & Design, E-Commerce, Experience & Interaction, Technology Implementation
Region: Global
Audience: Business to Consumer

Clearasil’s Secrets & Science Of Looking Awesome (B&T)

Posted: 11/11/2010

Achieving clear, radiant skin is the ultimate goal from the onset of adolescence into maturity. Now, Reckitt Benckiser’s Clearasil brand has launched a new website to promote its new ‘Secrets & Science of Looking Awesome’ brand positioning. The Website uses an online magazine to offer practical advice based on user generated content and integrates social media into the campaign by prompting users to share links and “iLike” via Facebook. “The 11 - 24 target market for Clearasil is going through life changing landmarks and with the new online platform we’ve designed and developed for them, Clearasil is acknowledging the journey and forming a deeper bond with the brand’s users,” said Tim O’Neill, joint managing director of Reactive, the digital agency that launched the campaign.

Industry: Marketing, Design, & Interactive Communications, Retail & Products
Topic: Content Strategy, Creative & Design, Experience & Interaction, Marketing Communications, Technology Implementation
Region: North America, Europe
Audience: Business to Consumer, Peer Groups & Communities

Stamped And Delivered: Send Gifts And Goods Using E-Mail Addresses (BBC Business News)

Posted: 11/11/2010

In an age where security and privacy top the list of priorities for most, a new method of sending mail is likely to garner attention. In order to acquire goods through sites like eBay, individuals are required to provide their physical address to a stranger. Now, there are several companies offering services that depend on e-mail addresses alone to deliver the goods. While most of the companies are primarily U.S.-based, gift-giving site Parcel Genie delivers across 40 countries. To send packages, all the sender needs is a username from Twitter, Facebook or LinkedIn. Going beyond gift-giving, the U.K.’s Send Social enables users to send and receive any type of package with a special label only partner delivery companies are capable of reading. "The only piece of information you see is the information you already know - that might be a Facebook name, a Twitter id or e-mail address," says Jonathan Grubin, head of Send Social. One such partner, Bybox, operates a network of locker boxes around the UK, and deliver box-to-box, rather than door-to-door.

Industry: Retail & Products
Topic: E-Commerce, Experience & Interaction, Technology Implementation
Region: North America, Europe
Audience: Business to Consumer, Peer Groups & Communities

Filtering The Noise: Discovery Personalizes The Online Experience (Tech News World)

Posted: 11/11/2010

The internet abounds with buzzwords. Now, there’s new buzz about “discovery,” the real-time aggregation and personalization of content as it is applied to an online experience. Take Amazon for example, an online retailer that makes purchasing recommendations based on your past buying behavior and others that match your browsing and purchasing habits. True discovery, however, elevates this concept to the next level: It will tie together what you have liked, purchased, viewed, discussed, and browsed, into a real-time aggregator that provides recommendations on any category of your choosing. For discovery to be completely revolutionary, it must have both an online and mobile interface. From websites like Yelp to smartphone applications like mobile GPS, several discovery platforms are in the works, including Ping, a music discovery engine launched by Steve Jobs in September.

Industry: Marketing, Design, & Interactive Communications, Retail & Products, Technology, Consulting, & Professional Services, Telecommunications
Topic: Content Strategy, E-Commerce, Experience & Interaction, Marketing Communications, Technology Implementation
Region: Global
Audience: Business to Consumer, Peer Groups & Communities

The Virtual Dressing Room (CNET News)

Posted: 10/27/2010

Finding the right fit is often one of the most frustrating elements of shopping online. Now, with the help of a new, headless “shape-shifting robot mannequin,” shoppers don’t have to simply leave their purchases to chance. Created by Estonian start-up Fits.me, the virtual fitting room service allows customers to enter their measurements and presto! The “me”-shaped mannequin previews the coveted item in whichever styles and sizes the customer specifies. The service is being tested by retailers across Europe, including Germany's Quelle and U.K.-based Hawes & Curtis. Apparel has potential for huge e-commerce gains. "Only 8 percent of clothing is currently sold online, and Fits.me Virtual Fitting Room is the disruptive technology that will enable online apparel retailers to successfully compete with traditional brick-and-mortar clothing shops," Heikki Haldre, CEO and co-founder of Fits.me said. Initial findings are very positive with a 28 percent reduction in online apparel returns, while sales increased threefold, said Haldre.

Industry: Marketing, Design, & Interactive Communications, Retail & Products, Technology, Consulting, & Professional Services
Topic: E-Commerce, Experience & Interaction, Technology Implementation
Region: Global, Europe
Audience: Business to Consumer

Group Buying Sites: Strength In Numbers? (Knowledge@Wharton)

Posted: 10/27/2010

Harnessing group buying power, e-commerce sites like Taggle, SnapDeal, MyDala, Koovs, Deals and You, and Grabbon are just a few of the group buying websites continuing to pop-up in India. With the middle-class population on the upsurge in India, there is plenty of growth opportunity for e-commerce in a developing market. "Group buying in India as a business development and customer acquisition strategy makes an enormous amount of sense," suggests Eric K. Clemons, professor of operations and information management and management at Wharton. Typical deals include retail services like restaurants, spas and salons, and weekend getaways. "The retail market in India is estimated to be close to US$500 billion, of which 17-18% is services. Even if we can take 0.5% or 1% of that market online, that is a sizeable market," notes Kunal Bahl CEO of SnapDeal parent firm Jasper Infotech. The e-commerce sites are also trying to integrate social networking into the group buying experience.

Industry: Marketing, Design, & Interactive Communications, Retail & Products
Topic: Content Strategy, E-Commerce, Experience & Interaction, Marketing Communications
Region: Asia Pacific
Audience: Business to Consumer, Peer Groups & Communities

Motricity Delivers User-Preferred Content On-the-Go (CIO Magazine)

Posted: 10/27/2010

Motricity recently launched mCore MobileCast, a service that allows wireless carriers and large companies to define content based on their smartphone users’ preferences. Requiring "zero touch" by the users, the cloud-based service takes a user’s location and prior usage into account before delivering audio, video, text and HTML5 content streamlined to the user’s preferences. For instance, a mobile user purchases tickets to a rock concert via a mobile device. Enter mCore MobileCast: The service ingests the concert data in combination with GPS data to disseminate auxillary information to the user, such as the concert's opening act, parking locations and even places to eat nearby. "All that information is in separate places today, but we aggregate it all up," said Jim Ryan, Motricity’s chief strategy and marketing officer. The company provides mobile infrastructure services to "hundreds of enterprises" and 10 major wireless carries, including the top four in the U.S., Ryan said.

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