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J.C. Penney Makes Mobile Holiday Move (Internet Retailer)
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Posted: 01/04/2011
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J.C. Penney Co. is initiating a major multichannel mobile push with holiday retail plans that include the launch of an m-commerce site, enhancements to its mobile applications, location-based app promotions and an iAd campaign. Along with the full suite of m-commerce functionality such as browsing, searching and buying—the mobile site also includes a Find Near Me button and updated applications for iPhone and Android users that lets shoppers browse the weekend sales circular; create portable shopping lists; find the nearest store to either their current GPS location or to a ZIP code or city name; and sign up for mobile coupons. Location-based services Foursquare, Brightkite and Facebook Deals also play a role, allowing shoppers to cash in for $10 off a $50 purchase when they check in at one of the retailer’s 1,100 stores. In addition to its ongoing mobile coupons program, the campaign will also include mobile display ads on Apple’s iAd network, featuring a treasure hunt through a variety of J.C. Penney gifts as shoppers search for a $10 off $50 coupon.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Content Strategy,
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
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Retailers Dial-In To Smart Phone Shopping Trend (CRM Daily)
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Posted: 01/04/2011
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With one-third of mobile phone usage to be “smart” this holiday season (Nielsen), retailers are getting dialed-in to e-commerce. The 21 percent increase over last year indicates that retailers can no longer rely on independent strategy for their retail outfits, whether they are bricks-and-mortar stores, Web sites or mobile shopping channels. Heather J. Brunner, chief operating officer of Austin, Texas-based Bazaarvoice, said a phone is "just a mini-computer, and our challenge now is to transfer the Internet experience to a much smaller screen." For instance, outdoor brand Patagonia recently launched a new application that suggests similar items and price ranges while customers browse. In-store, the app will recommend complementary items based on the tag’s bar code. Companies like Neustar are working on types of “second-generation” bar codes for smart phones that are square rather than rectangular while Pronto, a company owned by New York-based IAC, plans to launch a mobile app for product price alerts.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
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How Big Is Big? The Rise Of The Mobile Advertising Market (Marketing Vox)
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Posted: 12/01/2010
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eMarketer recently revised its assessment of the mobile ad market, predicting it will grow 79% to over $743 million this year alone – growing to more than $1.1 billion in 2011 and more than $2.5 billion by 2014. Based on these numbers, it’s safe to say mobile has been elevated to mainstream status. The report indicates that SMS is still the largest format, with an estimated tally of $327 million for 2010. Companies like Phizzle and Skycore are further enhancing their service offerings to engage audiences and allow increased functionality to their users, including enabling mobile marketers to run applications such as movie trailers sent with tickets or sports videos sent with tickets. eMarketer predicts that display formats will increase. Apple’s iPhone remains the top choice with 82.7% of marketers, but Android’s 9% increase since last quarter indicates it is quickly gaining traction. Other services new to the market include Opera Software’s Ad Marvel, Sprint’s Sprint ID and Burstly.
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
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Call Me Social: Zingaya Hooks Up Twitter To Telephone (Red Herring)
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Posted: 12/01/2010
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Ever get the feeling that there’s more to a post than ‘tweets’ the eye? For those tweets that deserve a little elaboration, UK-based VoIp startup Zingaya recently unveiled a new social media application that allows Twitter followers to call the tweeter to get the inside scoop. The service, called zin.to elevates Twitter feeds to conversation status. The company also offers a VoIP service that enables voice calls through any computer right from a web page via a microphone. “Zin.to can be a very powerful tool for businesses,” the company explains on its website. "For example, company can send promotional offers to its followers asking them to call within a certain time to get an additional discount or to win a prize.” It's only available in the US currently but will likely expand as the company develops this capability. While call forwarding is eventually based on purchased credits, the first 30 minutes of the call forwarding service is free. Those looking for a more cost-effective solution with unlimited options can simply use their Skype user name.
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Industry:
Marketing, Design, & Interactive Communications,
Telecommunications
Topic:
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
North America
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
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The Ultimate Question: To Optimize For Mobile Or Build An Application? (Marketing Vox)
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Posted: 11/11/2010
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A report by Taptu, “The State of the Mobile Touch Web," compares mobile web and applications and reveals upcoming trends business should keep in mind. These days, with so many vendors offering touchscreen devices, it’s not just a matter of optimizing websites or mobile, but determining if the site should also be optimized for nimble navigation and rapid loading pages on mobile touchscreens. While retail and service oriented sites are the most likely to optimize for the mobile touchscreen (20% compared to 3.6%), many consumers are already demanding the technology from the sites they frequent. The report states, "With support for HTML 5 features already being rolled out in these browsers, it's getting easier and easier to create rich touch screen user experiences with the browser without having to create platform-specific apps." Google has integrated mobile browsing into its service offerings. For instance, consumers that conduct searches will now pull up relevant apps accompanying the typical search results that can be downloaded to an iPhone.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Content Strategy,
Creative & Design,
E-Commerce,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Consumer
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We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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