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Facebook Like Button Helps Solve Retailer’s Dilemma (Fast Company)
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Posted: 03/17/2011
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To help solve the problem of overstocked inventory, San Francisco-based children’s clothing retailer Tea Collection put Facebook’s “Like” button into action. Customers saved big when they voted for their favorite items that were set to be discontinued and then enjoyed a hefty discount from $59 to $10 on the winning dress. The dress was an immediate sell out. While the company took a loss on it, marketing director Jeff Reichelderfer explained that the campaign more than made up for the losses with purchases that customers made on other items. Tea Collection, which sells its line in boutiques and department stores across the country as well as online, has since hosted two more competitions to help move inventory and further engage its customers.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global,
North America
Audience:
Business to Consumer,
Peer Groups & Communities
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Trigger Happy: Ways To Create Successful E-Mail Campaigns (Practical eCommerce)
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Posted: 02/03/2011
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When it comes to e-mail campaigns, there are a handful of strategies to use that can help capitalize on the power of triggered mailings, which have a proven track record of phenomenal response and conversion rates. The best approach is to begin with the simplest e-mails proven to elicit conversion, and then scale up the campaign to include more nuanced and complex e-mails. Here are six proven examples that can help your company establish a personal connection with your customers: (1) Welcome e-mails; (2) Reorder or order reminder e-mails; (3) Birthday or special-occasion e-mails; (4) Transactional emails; (5) Abandoned cart e-mails and (6) Abandoned site browse or search emails. All these examples offer the marketer’s toolbox a number of ways to create and maintain long-term relationships with customers and stimulate repeat business at the same time.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Consumer
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Retailers Dial-In To Smart Phone Shopping Trend (CRM Daily)
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Posted: 01/04/2011
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With one-third of mobile phone usage to be “smart” this holiday season (Nielsen), retailers are getting dialed-in to e-commerce. The 21 percent increase over last year indicates that retailers can no longer rely on independent strategy for their retail outfits, whether they are bricks-and-mortar stores, Web sites or mobile shopping channels. Heather J. Brunner, chief operating officer of Austin, Texas-based Bazaarvoice, said a phone is "just a mini-computer, and our challenge now is to transfer the Internet experience to a much smaller screen." For instance, outdoor brand Patagonia recently launched a new application that suggests similar items and price ranges while customers browse. In-store, the app will recommend complementary items based on the tag’s bar code. Companies like Neustar are working on types of “second-generation” bar codes for smart phones that are square rather than rectangular while Pronto, a company owned by New York-based IAC, plans to launch a mobile app for product price alerts.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
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Digital River Is Getting Social With Ecommerce (Electronic Commerce Guide)
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Posted: 12/16/2010
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Digital River, a global ecommerce service provider, recently launched SocialStream, a new social media tool. Using the tool, Digital River customers can rapidly set in motion new e-store promotions and then manage them over different Facebook and Twitter accounts. Ecommerce-Guide.com reported Jim Wehmann, senior vice president of global marketing for Digital River saying that “Social Stream lets marketers and e-store owners optimize social media campaigns with just a few clicks from within the standard Digital River interface they already know and use.” While SocialStream is certainly not the first ecommerce service offering of its kind, the package’s most significant advantage is that it provides e-store owners with access to social analytics. The ability to report critical commerce data relating to social media activities like unique clicks, conversions and revenue generated for each social campaign for each social account allows companies to validate the success of each campaign.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
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How Big Is Big? The Rise Of The Mobile Advertising Market (Marketing Vox)
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Posted: 12/01/2010
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eMarketer recently revised its assessment of the mobile ad market, predicting it will grow 79% to over $743 million this year alone – growing to more than $1.1 billion in 2011 and more than $2.5 billion by 2014. Based on these numbers, it’s safe to say mobile has been elevated to mainstream status. The report indicates that SMS is still the largest format, with an estimated tally of $327 million for 2010. Companies like Phizzle and Skycore are further enhancing their service offerings to engage audiences and allow increased functionality to their users, including enabling mobile marketers to run applications such as movie trailers sent with tickets or sports videos sent with tickets. eMarketer predicts that display formats will increase. Apple’s iPhone remains the top choice with 82.7% of marketers, but Android’s 9% increase since last quarter indicates it is quickly gaining traction. Other services new to the market include Opera Software’s Ad Marvel, Sprint’s Sprint ID and Burstly.
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
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We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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