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The Social Factor For Online Retail (New Media Knowledge)
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Posted: 03/03/2011
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New Media Knowledge recently reported that social networks are responsible for directing 13 percent more traffic to online retailers than they did in 2009. “As more time is being spent on social networking sites, we are seeing retail brands tapping into the power of social media to drive online traffic and sales,” said Robin Goad, Research Director, Experian Hitwise. The competitive intelligence research company says that while Facebook, YouTube and Twitter dominate the social sphere, others sites such as Vimeo, Badoo and tumblr have increased their online traffic by 50% or more in the past year. “It is important that retailers understand which social networks their customers and potential customers are using,” Goad told NMK. What about mobile? “Successful retailers will be those that support their customers across multiple channels depending on the scenario – allowing customers to add items to wish on the go, integrating location based services to provide (opt in) special offers and discounts, mobile price comparison via photo or barcode recognition,” Goad said.
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global,
Europe
Audience:
Business to Consumer,
Peer Groups & Communities
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Clearasil’s Secrets & Science Of Looking Awesome (B&T)
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Posted: 11/11/2010
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Achieving clear, radiant skin is the ultimate goal from the onset of adolescence into maturity. Now, Reckitt Benckiser’s Clearasil brand has launched a new website to promote its new ‘Secrets & Science of Looking Awesome’ brand positioning. The Website uses an online magazine to offer practical advice based on user generated content and integrates social media into the campaign by prompting users to share links and “iLike” via Facebook. “The 11 - 24 target market for Clearasil is going through life changing landmarks and with the new online platform we’ve designed and developed for them, Clearasil is acknowledging the journey and forming a deeper bond with the brand’s users,” said Tim O’Neill, joint managing director of Reactive, the digital agency that launched the campaign.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
Creative & Design,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
North America,
Europe
Audience:
Business to Consumer,
Peer Groups & Communities
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Stamped And Delivered: Send Gifts And Goods Using E-Mail Addresses (BBC Business News)
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Posted: 11/11/2010
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In an age where security and privacy top the list of priorities for most, a new method of sending mail is likely to garner attention. In order to acquire goods through sites like eBay, individuals are required to provide their physical address to a stranger. Now, there are several companies offering services that depend on e-mail addresses alone to deliver the goods. While most of the companies are primarily U.S.-based, gift-giving site Parcel Genie delivers across 40 countries. To send packages, all the sender needs is a username from Twitter, Facebook or LinkedIn. Going beyond gift-giving, the U.K.’s Send Social enables users to send and receive any type of package with a special label only partner delivery companies are capable of reading. "The only piece of information you see is the information you already know - that might be a Facebook name, a Twitter id or e-mail address," says Jonathan Grubin, head of Send Social. One such partner, Bybox, operates a network of locker boxes around the UK, and deliver box-to-box, rather than door-to-door.
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Industry:
Retail & Products
Topic:
E-Commerce,
Experience & Interaction,
Technology Implementation
Region:
North America,
Europe
Audience:
Business to Consumer,
Peer Groups & Communities
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The Virtual Dressing Room (CNET News)
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Posted: 10/27/2010
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Finding the right fit is often one of the most frustrating elements of shopping online. Now, with the help of a new, headless “shape-shifting robot mannequin,” shoppers don’t have to simply leave their purchases to chance. Created by Estonian start-up Fits.me, the virtual fitting room service allows customers to enter their measurements and presto! The “me”-shaped mannequin previews the coveted item in whichever styles and sizes the customer specifies. The service is being tested by retailers across Europe, including Germany's Quelle and U.K.-based Hawes & Curtis. Apparel has potential for huge e-commerce gains. "Only 8 percent of clothing is currently sold online, and Fits.me Virtual Fitting Room is the disruptive technology that will enable online apparel retailers to successfully compete with traditional brick-and-mortar clothing shops," Heikki Haldre, CEO and co-founder of Fits.me said. Initial findings are very positive with a 28 percent reduction in online apparel returns, while sales increased threefold, said Haldre.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
E-Commerce,
Experience & Interaction,
Technology Implementation
Region:
Global,
Europe
Audience:
Business to Consumer
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Combining Brick With Clicks Proves Profitable Among Retailers (Internet Evolution)
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Posted: 10/14/2010
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Bricks-plus-clicks is an emergent marketing strategy that combines online sales with storefront initiatives to boost sales. National brands including Gap and Nordstrom are using the tactic with success. For instance, Gap recently launched a “Universality” initiative in both Canada and the UK for consumers to simultaneously shop Gap, Old Navy and Banana Republic merchandise in a “three-in-one” online store. The universality platform brings brands together online with global navigation and a universal shopping cart while the “bricks” includes new fulfillment centers to save shoppers the expense and hassle of import duties and fees and delays at customs. Showing solid sales improvements, Nordstrom is 11 months in to a fluid inventory plan that uses the Internet to connect its traditional-store inventory to its online sales site to make sure that merchandise is never overlooked on store shelves. The company’s new website also incorporates popular social media features.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
E-Commerce,
Experience & Interaction
Region:
Global,
North America,
Europe
Audience:
Business to Consumer
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The Domino Effect: Popular Pizza Company Taps Into Social Marketing (ClickZ)
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Posted: 09/16/2010
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On the heels of a 61 percent increase in online sales in the UK and Ireland from the same period last year, Domino's is singing the praises of Facebook and Foursquare promotions. The global pizza chain credits growth in web-based sales (jumping from 26 to 33 percent this year) to its social media marketing tactics – which include cultivating a strong presence online with both a global Facebook page and individual local pages, as well as securing 531 Twitter followers and launching Foursquare’s geo-location service. "We've had nearly 10,000 check-ins since it launched from around 3,500 unique visitors," Georgina Wald, spokesperson for the London-based division, said. The company has also enjoyed recent growth in sales by turning their attention to search marketing.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Europe
Audience:
Business to Consumer,
Peer Groups & Communities
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Mastering The Whole Customer Experience (.net)
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Posted: 04/15/2010
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In a recent interview, Oliver Lindberg caught up with Paul Dawson, EMC Conchango’s experience director, to discuss the company’s methodology. EMC Conchango concentrates on what it calls “total experience design,” taking a comprehensive look at the customer journey from beginning to end, and all the points in between. EMC Conchango operates as the European arm of EMC Consulting, allowing it to leverage its global reach and cast a wider net to capture more global business. Based on fact, the experience planning process incorporates Agile methodology, regularly released software and eye tracking to analyze how people interact with the content of a page. The agency is also experimenting with electroencephalograms that are literally wired to reveal what consumer’s brains are thinking and feeling. The agency also partners with Microsoft to adopt new user-facing technology to better understand customer behavior and devise ways to prolong consumer interactions with brands and products.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Content Strategy,
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global,
Europe
Audience:
Business to Business,
Business to Consumer
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The New SimplicITy – Technology for the Ages (BBC Business News)
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Posted: 12/17/2009
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The Office for National Statistics recently reported that “6.4 million people over 65 have never used the internet.” Responding to this age-old need, a new PC was developed to make computer technology more user-friendly for the 60+ age demographic. The SimplicITy–taking its name to heart–features a mere six buttons that allow users to perform a variety of practical applications like web browsing, file creation and documenting photos. Andrew Harrop, head of public policy for charity Age Concern and Help the Aged said, "Pensioners who aren't online are missing out on... potential savings... [and] also often miss out on the best interest rates for savings accounts, not to mention the social benefits of being online.” The SimplicITy is a smart investment for seniors seeking to further open themselves to a tech-savvy world.
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Creative & Design,
Experience & Interaction,
Technology Implementation
Region:
Europe
Audience:
Business to Consumer
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Legally Broadband: Finland Declares High-Speed Internet Access a Legal Right (CNN)
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Posted: 11/19/2009
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Finland recently declared broadband Internet access a legal right. While it is a view shared by the United Nations, Finland is the first country to actually make it legally required for telecommunication providers to supply connection speeds of at least 1 megabit per second for all 5.2 million Finnish citizens by July 2010. The mandate is an intermediary step to reach Finland’s real goal of reaching speeds 100 times faster–100mbps–by 2015. "We think it's something you cannot live without in modern society,” said Laura Vilkkonen, the legislative counselor for the Ministry of Transport and Communications. While the majority of the Finnish population (95%) is currently wired, the new law aims to stretch the Web to internet deprived rural areas.
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Industry:
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Technology Implementation
Region:
Europe
Audience:
Business to Consumer
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Global Spending on Mobile Advertising to Rise Exponentially by 2013 (Marketing Vox)
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Posted: 11/08/2009
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New data from Gartner predicts that global spending on mobile ads will rise 74%, reaching $913.5M this year, escalating to more than $13B by 2013. The report claims that location-based targeting and bigger gains in GPS technology, along with wide adoption of smartphones, 3G network data plans and downloadable applications will incite the growth as early as 2010. Parks Associates reports that advertising revenues in the US and Canada will grow from $208M in 2009 to $1.5B by 2013, with smartphone sales accounting for 45.5% of all mobile phone sales that year. JiWire reports a 79% increase in the use of mobile devices at public Wi-Fi hotspots in North America in the first half of 2009, and while research from MRI shows early consumer disapproval with mobile ads, 20% of that same audience would like to watch live TV via their cellphones.
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global,
North America,
Asia Pacific,
Europe
Audience:
Business to Consumer
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Doritos iD3: Unveils the Mysterious Flavor of London’s Underworld (Digital Arts)
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Posted: 10/08/2009
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Dubbed iD3, Doritos’ newest flavor plays on the mysteriously hard-to-identify flavors often found in packaged foods. To launch the savory snack, Doritos tapped rehabstudio to build an interactive advergame set among the grit and grime of London’s seedy crime world. The hook? Identify the exact flavor for the chance to win £20,000. Rather than going straight to the masses, Doritos engaged rehabstudio to design an interactive experience using elements of film and narrative to lead gamers through a suite of ‘choose your own adventure’ options. Utilizing a sophisticated back end system, the game pushes its cutting-edge technology to the max and extends beyond Doritos’ website. The 3D game uses the Facebook Connect app, allowing developers to create a personalized advergame that draws content from and links back to a user’s Facebook profile.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Creative & Design,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Europe
Audience:
Business to Consumer,
Peer Groups & Communities
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Club Med Latest Hotel to “Check In” with its Own Social Network (ClickZ)
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Posted: 06/19/2009
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Travelers now have the chance to ‘check in’ to Club Med’s new social network long after checking out from an exotic Club Med vacation. After testing its viability on Facebook, the luxury brand recently launched its own social network, Club Med Insiders, offering guests the opportunity to share experiences long past the last Mai Tai. Since its April launch, the site is exceeding its platform goals to encourage bookings, pass along expert travel advice, and create a loyal community of Club Med vacationers. In a down economy, the French-based company has already seen a nearly 2 percent jump between first quarter revenues in 2009 and the first quarter of 2008.
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Industry:
Marketing, Design, & Interactive Communications
Topic:
Business Intelligence,
Content Strategy,
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global,
Europe
Audience:
Business to Consumer,
Peer Groups & Communities
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Art Meets Internet Commerce, Reality TV, Social Media (Promo Magazine)
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Posted: 06/05/2009
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Continuing the surge of story-based marketing, Coca-Cola brand Sprite is launching a new European campaign that boldly unites art with multi-channeled commerce. A young, unknown British singer headlines the ongoing YouTube series that follows as she hits the New York music scene. With the prequel getting upwards of 60,000 views on YouTube, the show is also linked to Facebook Connect, creating the first interaction of its kind between YouTube and Facebook.
“With this show, Sprite shifts from creating the perfect branded content to content that perfects the brand,” Coca-Cola head of European digital marketing Stafford Green said in a release. “Instead of repeating single messages in traditional media, Sprite supports these new experiences and deep storytelling to communicate our core brand values over time. It’s a fresh advertising model, and everyone wins: the artist, the brands and especially the audience—getting free on-demand, truly interactive content without commercial interruption.”
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|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Telecommunications
Topic:
Creative & Design,
Experience & Interaction,
Technology Implementation
Region:
Global,
Europe
Audience:
Business to Consumer,
Peer Groups & Communities
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We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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