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Karmaloop’s Online Roots Run Deeper Than Facebook And Twitter (DIRECT Marketing Online)

Posted: 03/17/2011

Long before Facebook became synonymous with social marketing, Karmaloop’s rep program was successfully hawking its line of streetwear to its audience of teens and young adults. Nearly a quarter of its $100 million in annual sales is generated by 6,500 reps across the globe. Assigned a customized code to track sales and earn points, reps essentially build their own customer base by promoting the brand via personal blogs, Websites, Facebook pages, and other social networks. “We have our built-in audience and the trust and loyalty of millions of 18- to 24-year-old kids, and they’re going to follow us, because peer-to-peer is how we do that,” director of lifestyle marketing Giovannah Chiu said. The same philosophy led to the creation of KarmaloopTV.com in 2008, which has since expanded to include channels devoted to specific brands and regularly scheduled programs.

Industry: Marketing, Design, & Interactive Communications, Retail & Products
Topic: Content Strategy, E-Commerce, Experience & Interaction, Marketing Communications
Region: Global
Audience: Business to Consumer, Peer Groups & Communities

Facebook Like Button Helps Solve Retailer’s Dilemma (Fast Company)

Posted: 03/17/2011

To help solve the problem of overstocked inventory, San Francisco-based children’s clothing retailer Tea Collection put Facebook’s “Like” button into action. Customers saved big when they voted for their favorite items that were set to be discontinued and then enjoyed a hefty discount from $59 to $10 on the winning dress. The dress was an immediate sell out. While the company took a loss on it, marketing director Jeff Reichelderfer explained that the campaign more than made up for the losses with purchases that customers made on other items. Tea Collection, which sells its line in boutiques and department stores across the country as well as online, has since hosted two more competitions to help move inventory and further engage its customers.

Industry: Marketing, Design, & Interactive Communications, Retail & Products
Topic: Content Strategy, E-Commerce, Experience & Interaction, Marketing Communications
Region: Global, North America
Audience: Business to Consumer, Peer Groups & Communities

Facebook Gears Up For Major eCommerce Drive (BusinessWeek)

Posted: 03/03/2011

In an effort to convert more of the social network’s 500 million users into regular online shoppers, Facebook is now wooing big business. Facebook has added e-commerce features designed to “attract users, keep them logged-on longer, and generate higher advertising sales,” thereby attracting major brands to sell their products and services through the social networking site. Helping with the effort are companies like Minneapolis-based Alvenda and San Francisco-based Payvment, whose technologies have allowed the company to integrate a retail component into Facebook pages and facilitate payment. David Fisch, who runs the newly formed commerce partnerships group at Facebook, hopes the effort may turn the company into an online shopping alternative. More than half of the top 25 retail sites, including retail competitors like eBay and Amazon, have linked their sites to the social network in the past year, Facebook says.

Industry: Marketing, Design, & Interactive Communications, Retail & Products, Technology, Consulting, & Professional Services
Topic: Business Intelligence, Content Strategy, E-Commerce, Experience & Interaction, Marketing Communications, Technology Implementation
Region: Global
Audience: Business to Consumer, Peer Groups & Communities

The Social Factor For Online Retail (New Media Knowledge)

Posted: 03/03/2011

New Media Knowledge recently reported that social networks are responsible for directing 13 percent more traffic to online retailers than they did in 2009. “As more time is being spent on social networking sites, we are seeing retail brands tapping into the power of social media to drive online traffic and sales,” said Robin Goad, Research Director, Experian Hitwise. The competitive intelligence research company says that while Facebook, YouTube and Twitter dominate the social sphere, others sites such as Vimeo, Badoo and tumblr have increased their online traffic by 50% or more in the past year. “It is important that retailers understand which social networks their customers and potential customers are using,” Goad told NMK. What about mobile? “Successful retailers will be those that support their customers across multiple channels depending on the scenario – allowing customers to add items to wish on the go, integrating location based services to provide (opt in) special offers and discounts, mobile price comparison via photo or barcode recognition,” Goad said.

Industry: Marketing, Design, & Interactive Communications, Technology, Consulting, & Professional Services
Topic: Business Intelligence, Content Strategy, E-Commerce, Experience & Interaction, Marketing Communications, Technology Implementation
Region: Global, Europe
Audience: Business to Consumer, Peer Groups & Communities

Mobile Commerce Sales Grow Exponentially In 2010 (Internet Retailer)

Posted: 02/17/2011

Reports from research and consulting firm ABI Research indicate that total U.S. mobile commerce sales, excluding travel, exceeded $3.4 billion in 2010, up 143% over $1.4 billion in 2009. Previous skyrocketing growth also occurred between 2008 to 2009, up over 253% from $396.3 million to $1.4 billion. Mark Beccue, senior analyst, consumer mobility, at ABI Research said, “Mobile online shopping growth in the U.S. has been fueled this year by the massive migration of consumers to smartphones, the explosion of highly innovative use-cases deployed by retailers and third-party players, and a significant shift in consumer behavior as more consumers choose mobile shopping over traditional online shopping.” Rather than being driven by one or two product categories, mobile shopping crosses all retail boundaries (and product and service lines), helping brands connect directly to their customers in meaningful ways across all types of mobile marketing campaigns.

Industry: Marketing, Design, & Interactive Communications, Retail & Products, Telecommunications
Topic: Content Strategy, E-Commerce, Experience & Interaction, Marketing Communications
Region: Global
Audience: Business to Consumer

Trigger Happy: Ways To Create Successful E-Mail Campaigns (Practical eCommerce)

Posted: 02/03/2011

When it comes to e-mail campaigns, there are a handful of strategies to use that can help capitalize on the power of triggered mailings, which have a proven track record of phenomenal response and conversion rates. The best approach is to begin with the simplest e-mails proven to elicit conversion, and then scale up the campaign to include more nuanced and complex e-mails. Here are six proven examples that can help your company establish a personal connection with your customers: (1) Welcome e-mails; (2) Reorder or order reminder e-mails; (3) Birthday or special-occasion e-mails; (4) Transactional emails; (5) Abandoned cart e-mails and (6) Abandoned site browse or search emails. All these examples offer the marketer’s toolbox a number of ways to create and maintain long-term relationships with customers and stimulate repeat business at the same time.

Industry: Marketing, Design, & Interactive Communications, Retail & Products
Topic: Business Intelligence, Content Strategy, E-Commerce, Experience & Interaction, Marketing Communications
Region: Global
Audience: Business to Consumer

J.C. Penney Makes Mobile Holiday Move (Internet Retailer)

Posted: 01/04/2011

J.C. Penney Co. is initiating a major multichannel mobile push with holiday retail plans that include the launch of an m-commerce site, enhancements to its mobile applications, location-based app promotions and an iAd campaign. Along with the full suite of m-commerce functionality such as browsing, searching and buying—the mobile site also includes a Find Near Me button and updated applications for iPhone and Android users that lets shoppers browse the weekend sales circular; create portable shopping lists; find the nearest store to either their current GPS location or to a ZIP code or city name; and sign up for mobile coupons. Location-based services Foursquare, Brightkite and Facebook Deals also play a role, allowing shoppers to cash in for $10 off a $50 purchase when they check in at one of the retailer’s 1,100 stores. In addition to its ongoing mobile coupons program, the campaign will also include mobile display ads on Apple’s iAd network, featuring a treasure hunt through a variety of J.C. Penney gifts as shoppers search for a $10 off $50 coupon.

Industry: Marketing, Design, & Interactive Communications, Retail & Products, Technology, Consulting, & Professional Services, Telecommunications
Topic: Content Strategy, Creative & Design, E-Commerce, Experience & Interaction, Marketing Communications, Technology Implementation
Region: Global
Audience: Business to Consumer, Peer Groups & Communities

Retailers Dial-In To Smart Phone Shopping Trend (CRM Daily)

Posted: 01/04/2011

With one-third of mobile phone usage to be “smart” this holiday season (Nielsen), retailers are getting dialed-in to e-commerce. The 21 percent increase over last year indicates that retailers can no longer rely on independent strategy for their retail outfits, whether they are bricks-and-mortar stores, Web sites or mobile shopping channels. Heather J. Brunner, chief operating officer of Austin, Texas-based Bazaarvoice, said a phone is "just a mini-computer, and our challenge now is to transfer the Internet experience to a much smaller screen." For instance, outdoor brand Patagonia recently launched a new application that suggests similar items and price ranges while customers browse. In-store, the app will recommend complementary items based on the tag’s bar code. Companies like Neustar are working on types of “second-generation” bar codes for smart phones that are square rather than rectangular while Pronto, a company owned by New York-based IAC, plans to launch a mobile app for product price alerts.

Industry: Marketing, Design, & Interactive Communications, Retail & Products, Technology, Consulting, & Professional Services, Telecommunications
Topic: Business Intelligence, Content Strategy, E-Commerce, Experience & Interaction, Marketing Communications, Technology Implementation
Region: Global
Audience: Business to Business, Business to Consumer

‘Tis The Season For Cultivating Brand Loyalty (Ecommerce Times)

Posted: 01/04/2011

Remarketing often proves to be the silver lining during the holiday retail season, driving both sales and profitability. In fact, dollar for dollar, remarketing delivers the highest returns compared to alternative marketing techniques, especially when used in tandem with display marketing campaigns. Successful marketing entails knowing how to reach the right people at the right time with the right offer. This makes remarketing ripe for the picking, especially considering the advances today’s technology allows for like analyzing consumer behaviors and reaching out directly to consumers. When it comes to marketing plans, remarketing demands foresight and planning to get it right. The keys to success include placing as much weight on page views as click thrus. Other success factors including figuring out exactly how much to budget for remarketing (based on hard data) and focusing on calendar events like Black Friday and Cyber Monday, as well as major holidays.

Google Goes Fashion Forward (CRM Daily)

Posted: 12/16/2010

Google is going fashion forward with the debut of Boutiques.com, which offers shoppers a personalized shopping experience. The launch is as much about technology as it is e-commerce. Using computer-vision and machine-learning technology, Boutiques.com visually analyzes consumers' fashion tastes in order to match them to other styles they might be drawn to. "These days, bloggers, stylists and everyday fashionistas are expressing their sense of style online. We invited them to create boutiques so people could shop their diverse styles," Google Product Management Director Munjal Shah said. "But you have a unique and independent style, too, so Boutiques also lets you build your own personalized boutique and get recommendations of products that match your taste." The site offers a variety of search options, allowing consumers to filter results by genre, silhouette, pattern, color families, and sizes, or even view matching outfits when they search for specific items.

Industry: Marketing, Design, & Interactive Communications, Retail & Products
Topic: Business Intelligence, Content Strategy, Creative & Design, E-Commerce, Experience & Interaction, Marketing Communications, Technology Implementation
Region: Global
Audience: Business to Consumer

Digital River Is Getting Social With Ecommerce (Electronic Commerce Guide)

Posted: 12/16/2010

Digital River, a global ecommerce service provider, recently launched SocialStream, a new social media tool. Using the tool, Digital River customers can rapidly set in motion new e-store promotions and then manage them over different Facebook and Twitter accounts. Ecommerce-Guide.com reported Jim Wehmann, senior vice president of global marketing for Digital River saying that “Social Stream lets marketers and e-store owners optimize social media campaigns with just a few clicks from within the standard Digital River interface they already know and use.” While SocialStream is certainly not the first ecommerce service offering of its kind, the package’s most significant advantage is that it provides e-store owners with access to social analytics. The ability to report critical commerce data relating to social media activities like unique clicks, conversions and revenue generated for each social campaign for each social account allows companies to validate the success of each campaign.

How Big Is Big? The Rise Of The Mobile Advertising Market (Marketing Vox)

Posted: 12/01/2010

eMarketer recently revised its assessment of the mobile ad market, predicting it will grow 79% to over $743 million this year alone – growing to more than $1.1 billion in 2011 and more than $2.5 billion by 2014. Based on these numbers, it’s safe to say mobile has been elevated to mainstream status. The report indicates that SMS is still the largest format, with an estimated tally of $327 million for 2010. Companies like Phizzle and Skycore are further enhancing their service offerings to engage audiences and allow increased functionality to their users, including enabling mobile marketers to run applications such as movie trailers sent with tickets or sports videos sent with tickets. eMarketer predicts that display formats will increase. Apple’s iPhone remains the top choice with 82.7% of marketers, but Android’s 9% increase since last quarter indicates it is quickly gaining traction. Other services new to the market include Opera Software’s Ad Marvel, Sprint’s Sprint ID and Burstly.

Industry: Marketing, Design, & Interactive Communications, Technology, Consulting, & Professional Services, Telecommunications
Topic: Business Intelligence, Content Strategy, E-Commerce, Experience & Interaction, Marketing Communications, Technology Implementation
Region: Global
Audience: Business to Business, Business to Consumer

The Wine Connection: iPhone Application Uses Image Recognition (Red Herring)

Posted: 12/01/2010

Intent on increasing consumer interaction Snooth, a social site for all things wine, recently unearthed an iPhone application that gives consumers the low down about bottles of wine. All the consumer needs is a picture of the wine label to find out everything from the nearest place to find a bottle to how much it costs. Other details include reviews, similar products, and food pairing suggestions. The high tech app uses software from Canadian startup TinEye, which allows for a coded image on the wine to be taken by a photograph, despite the curved glass of the wine bottle or the mood lighting of the restaurant or winery. With 820,000 searchable wines and links to 11,000 wine merchants around the globe, the gist behind Snooth's image recognition tool is akin to QR codes, which use matrix codes to effectively marry digital and print information, bringing consumers even closer to information about the goods they consume.

Industry: Marketing, Design, & Interactive Communications, Retail & Products
Topic: E-Commerce, Experience & Interaction, Marketing Communications, Technology Implementation
Region: Global
Audience: Business to Consumer

The Ultimate Question: To Optimize For Mobile Or Build An Application? (Marketing Vox)

Posted: 11/11/2010

A report by Taptu, “The State of the Mobile Touch Web," compares mobile web and applications and reveals upcoming trends business should keep in mind. These days, with so many vendors offering touchscreen devices, it’s not just a matter of optimizing websites or mobile, but determining if the site should also be optimized for nimble navigation and rapid loading pages on mobile touchscreens. While retail and service oriented sites are the most likely to optimize for the mobile touchscreen (20% compared to 3.6%), many consumers are already demanding the technology from the sites they frequent. The report states, "With support for HTML 5 features already being rolled out in these browsers, it's getting easier and easier to create rich touch screen user experiences with the browser without having to create platform-specific apps." Google has integrated mobile browsing into its service offerings. For instance, consumers that conduct searches will now pull up relevant apps accompanying the typical search results that can be downloaded to an iPhone.

Industry: Marketing, Design, & Interactive Communications, Retail & Products, Technology, Consulting, & Professional Services, Telecommunications
Topic: Content Strategy, Creative & Design, E-Commerce, Experience & Interaction, Technology Implementation
Region: Global
Audience: Business to Consumer

Stamped And Delivered: Send Gifts And Goods Using E-Mail Addresses (BBC Business News)

Posted: 11/11/2010

In an age where security and privacy top the list of priorities for most, a new method of sending mail is likely to garner attention. In order to acquire goods through sites like eBay, individuals are required to provide their physical address to a stranger. Now, there are several companies offering services that depend on e-mail addresses alone to deliver the goods. While most of the companies are primarily U.S.-based, gift-giving site Parcel Genie delivers across 40 countries. To send packages, all the sender needs is a username from Twitter, Facebook or LinkedIn. Going beyond gift-giving, the U.K.’s Send Social enables users to send and receive any type of package with a special label only partner delivery companies are capable of reading. "The only piece of information you see is the information you already know - that might be a Facebook name, a Twitter id or e-mail address," says Jonathan Grubin, head of Send Social. One such partner, Bybox, operates a network of locker boxes around the UK, and deliver box-to-box, rather than door-to-door.

Industry: Retail & Products
Topic: E-Commerce, Experience & Interaction, Technology Implementation
Region: North America, Europe
Audience: Business to Consumer, Peer Groups & Communities

Filtering The Noise: Discovery Personalizes The Online Experience (Tech News World)

Posted: 11/11/2010

The internet abounds with buzzwords. Now, there’s new buzz about “discovery,” the real-time aggregation and personalization of content as it is applied to an online experience. Take Amazon for example, an online retailer that makes purchasing recommendations based on your past buying behavior and others that match your browsing and purchasing habits. True discovery, however, elevates this concept to the next level: It will tie together what you have liked, purchased, viewed, discussed, and browsed, into a real-time aggregator that provides recommendations on any category of your choosing. For discovery to be completely revolutionary, it must have both an online and mobile interface. From websites like Yelp to smartphone applications like mobile GPS, several discovery platforms are in the works, including Ping, a music discovery engine launched by Steve Jobs in September.

Industry: Marketing, Design, & Interactive Communications, Retail & Products, Technology, Consulting, & Professional Services, Telecommunications
Topic: Content Strategy, E-Commerce, Experience & Interaction, Marketing Communications, Technology Implementation
Region: Global
Audience: Business to Consumer, Peer Groups & Communities

The Virtual Dressing Room (CNET News)

Posted: 10/27/2010

Finding the right fit is often one of the most frustrating elements of shopping online. Now, with the help of a new, headless “shape-shifting robot mannequin,” shoppers don’t have to simply leave their purchases to chance. Created by Estonian start-up Fits.me, the virtual fitting room service allows customers to enter their measurements and presto! The “me”-shaped mannequin previews the coveted item in whichever styles and sizes the customer specifies. The service is being tested by retailers across Europe, including Germany's Quelle and U.K.-based Hawes & Curtis. Apparel has potential for huge e-commerce gains. "Only 8 percent of clothing is currently sold online, and Fits.me Virtual Fitting Room is the disruptive technology that will enable online apparel retailers to successfully compete with traditional brick-and-mortar clothing shops," Heikki Haldre, CEO and co-founder of Fits.me said. Initial findings are very positive with a 28 percent reduction in online apparel returns, while sales increased threefold, said Haldre.

Industry: Marketing, Design, & Interactive Communications, Retail & Products, Technology, Consulting, & Professional Services
Topic: E-Commerce, Experience & Interaction, Technology Implementation
Region: Global, Europe
Audience: Business to Consumer

Group Buying Sites: Strength In Numbers? (Knowledge@Wharton)

Posted: 10/27/2010

Harnessing group buying power, e-commerce sites like Taggle, SnapDeal, MyDala, Koovs, Deals and You, and Grabbon are just a few of the group buying websites continuing to pop-up in India. With the middle-class population on the upsurge in India, there is plenty of growth opportunity for e-commerce in a developing market. "Group buying in India as a business development and customer acquisition strategy makes an enormous amount of sense," suggests Eric K. Clemons, professor of operations and information management and management at Wharton. Typical deals include retail services like restaurants, spas and salons, and weekend getaways. "The retail market in India is estimated to be close to US$500 billion, of which 17-18% is services. Even if we can take 0.5% or 1% of that market online, that is a sizeable market," notes Kunal Bahl CEO of SnapDeal parent firm Jasper Infotech. The e-commerce sites are also trying to integrate social networking into the group buying experience.

Industry: Marketing, Design, & Interactive Communications, Retail & Products
Topic: Content Strategy, E-Commerce, Experience & Interaction, Marketing Communications
Region: Asia Pacific
Audience: Business to Consumer, Peer Groups & Communities

Motricity Delivers User-Preferred Content On-the-Go (CIO Magazine)

Posted: 10/27/2010

Motricity recently launched mCore MobileCast, a service that allows wireless carriers and large companies to define content based on their smartphone users’ preferences. Requiring "zero touch" by the users, the cloud-based service takes a user’s location and prior usage into account before delivering audio, video, text and HTML5 content streamlined to the user’s preferences. For instance, a mobile user purchases tickets to a rock concert via a mobile device. Enter mCore MobileCast: The service ingests the concert data in combination with GPS data to disseminate auxillary information to the user, such as the concert's opening act, parking locations and even places to eat nearby. "All that information is in separate places today, but we aggregate it all up," said Jim Ryan, Motricity’s chief strategy and marketing officer. The company provides mobile infrastructure services to "hundreds of enterprises" and 10 major wireless carries, including the top four in the U.S., Ryan said.

InterContinental Hotels Group Offers Hospitality With A Technical Twist (InformationWeek)

Posted: 10/14/2010

It’s easy to chalk IHG's, InterContinental Hotels Group, ubiquitous success up to one thing: customer loyalty. Tom Conophy, IHG's CIO, said the company’s core focus is on making customers "the center of our universe," and customer loyalty is vital to growth in the hospitality industry. The ever-growing hotel group, which owns seven hotel chains, including Crowne Plaza, Holiday Inn, and InterContinental Hotels, keeps its guest doors swinging by making business intelligence one of their core competencies. 200 million guest profiles currently occupy the company’s 25 TB database, with detailed information on 43 million loyalty plan members. The company currently receives 30 million availability requests per day, supported by its own proprietary search technology, the Bottom-Up Optimum Search Strategy(BOSS). "Search is the killer app for us," Conophy says, and with IHG’s iPhone app as the industry’s most downloaded, adding mobility is another success factor with a concept the group has named “Virtually Me.”

Industry: Marketing, Design, & Interactive Communications, Retail & Products, Technology, Consulting, & Professional Services, Telecommunications
Topic: Business Intelligence, Content Strategy, Creative & Design, E-Commerce, Experience & Interaction, Marketing Communications, Technology Implementation
Region: Global
Audience: Business to Consumer

Combining Brick With Clicks Proves Profitable Among Retailers (Internet Evolution)

Posted: 10/14/2010

Bricks-plus-clicks is an emergent marketing strategy that combines online sales with storefront initiatives to boost sales. National brands including Gap and Nordstrom are using the tactic with success. For instance, Gap recently launched a “Universality” initiative in both Canada and the UK for consumers to simultaneously shop Gap, Old Navy and Banana Republic merchandise in a “three-in-one” online store. The universality platform brings brands together online with global navigation and a universal shopping cart while the “bricks” includes new fulfillment centers to save shoppers the expense and hassle of import duties and fees and delays at customs. Showing solid sales improvements, Nordstrom is 11 months in to a fluid inventory plan that uses the Internet to connect its traditional-store inventory to its online sales site to make sure that merchandise is never overlooked on store shelves. The company’s new website also incorporates popular social media features.

Industry: Marketing, Design, & Interactive Communications, Retail & Products
Topic: Content Strategy, E-Commerce, Experience & Interaction
Region: Global, North America, Europe
Audience: Business to Consumer

Shazam! How One Company Plans To Change The Advertising Industry (.net)

Posted: 09/30/2010

Shazam CEO Andrew Fisher recently sat down with Oliver Lindberg to discuss why the company chose to charge for the popular mobile music discovery app and how the company plans to change the face of advertising as we know it. While Facebook may be the most downloaded iPhone app in the US, Shazam is Europe’s frontrunner. The app, which identifies a piece of recorded music via a mobile’s mic, tallied 50 million users across all platforms in October with the goal to double that number by the end of the year and reach 300 million users by 2015. Users are apparently willing to pay the price: the London-based start-up introduced a paid-for version of its iPhone app – Shazam Encore – with a limited free version offering five tags per month for new users. The service offers unlimited tagging, faster performance and a range of extra features such as music search and geo-location ticketing.

Top Tips To Evaluate Online Ad Value (Internet Evolution)

Posted: 09/30/2010

When it comes to online adverstising, what is the best way to sift through the massive amounts of quantitative information available (impressions, clicks, repeat visits, context, etc.) to determine if a campaign has made any qualitative progress? According to one author, the best way is to follow six simple steps to gain measurable success: (1) Return on Investment (ROI) which, in essence, measures what you get vs. what you give; (2) Branding/awareness, which focuses on cultivating loyalty from existing clients vs. attracting new ones; (3) Positioning/SOV (share of voice), which focuses on edging out the competition; (4) CTR (click-through rate), although this dominant metric is slightly giving way to Engagement, it remains the best way to measure a campaign’s success; (5) Engagement, which is evidence that “the user did something more meaningful than clicking,” such as leaving a comment or playing a game; and (6) “Learning,” which means paying attention to all the different variables that could eventually play a role in future campaigns.

Industry: Marketing, Design, & Interactive Communications, Technology, Consulting, & Professional Services
Topic: Business Intelligence, Content Strategy, E-Commerce, Marketing Communications
Region: Global
Audience: Business to Business, Business to Consumer

The Domino Effect: Popular Pizza Company Taps Into Social Marketing (ClickZ)

Posted: 09/16/2010

On the heels of a 61 percent increase in online sales in the UK and Ireland from the same period last year, Domino's is singing the praises of Facebook and Foursquare promotions. The global pizza chain credits growth in web-based sales (jumping from 26 to 33 percent this year) to its social media marketing tactics – which include cultivating a strong presence online with both a global Facebook page and individual local pages, as well as securing 531 Twitter followers and launching Foursquare’s geo-location service. "We've had nearly 10,000 check-ins since it launched from around 3,500 unique visitors," Georgina Wald, spokesperson for the London-based division, said. The company has also enjoyed recent growth in sales by turning their attention to search marketing.

Industry: Marketing, Design, & Interactive Communications, Retail & Products
Topic: Business Intelligence, Content Strategy, E-Commerce, Experience & Interaction, Marketing Communications, Technology Implementation
Region: Europe
Audience: Business to Consumer, Peer Groups & Communities

Online Game Features Upscale Brands To Give Users A Virtual Retail Fix (BrandWeek)

Posted: 09/02/2010

Popsugar's new online game, "Retail Therapy", merges social gaming with e-commerce to give users an insanely addictive fashion fix. Available on Facebook and at Playretailtherapy.com, the game can be played for free or users can purchase virtual goods priced from $1 to $100. Here's how the fashion-forward game works: players fill empty store shelves with virtual goodies from premier labels like Banana Republic, Barneys New York, Gap and Juicy Couture. Sponsors like Diane von Furstenberg and Topshop have even opted to launch virtual stores in which users can purchase products. Players can also make the leap into any of the retailers' sites to fill their shopping carts with real merchandise. Friends can visit other friends' shops or create unique looks to share among their networks. By modeling aspects of the game after the wildly popular Farmville, CEO Brian Sugar "believes that Retail Therapy can entice users to open up their wallets . . . to purchase virtual goods by promising competitive advantages and overall better game play."

Industry: Marketing, Design, & Interactive Communications
Topic: Content Strategy, E-Commerce, Experience & Interaction, Marketing Communications
Region: Global
Audience: Business to Consumer, Peer Groups & Communities

Procter & Gamble Seeks E-Commerce Innovation (Internet Retailer)

Posted: 07/08/2010

Consumer favorites manufactured by Procter & Gamble are now even more available. P&G’s new retail web site offers 52 products (with more coming) for consumer purchase, including Tide detergent, Oral-B toothbrushes, and Gillette razors. Though P&G made $76.7 billion in sales in 2009, increasing those sales is not the Web site’s main goal. According to the manufacturer, the site will provide a “living learning lab for developing e-commerce innovation.” Data gathered about P&G’s online consumers will provide a better understanding of various shopping behaviors and preferences. “As big and influential as Procter & Gamble is, there is no doubt this is a sign of a broad trend with consumer goods manufacturers,” says Jim Okamura, senior partner with consulting firm J.C. Williams Group.

Industry: Marketing, Design, & Interactive Communications, Retail & Products, Technology, Consulting, & Professional Services
Topic: Content Strategy, E-Commerce, Experience & Interaction, Marketing Communications, Technology Implementation
Region: North America
Audience: Business to Consumer

In Online Advertising, Search Ads Are Where The Money’s At (Internet Retailer)

Posted: 07/08/2010

In the world of online advertising, there is no doubt that mobile ads are hot. So hot, in fact, that according to IDC analyst Karsten Weide, “the IDC projects U.S. spending on mobile advertising will grow 97% this year, to $433 million from $220 million last year, following growth of 47% in 2009 over 2008.” Despite this statistic, paid search will become central in online advertising in the coming years. Weide says “search ads may be less sexy than mobile online ads, but it’s where cash registers will ring most loudly in the coming years” but she also strongly urges marketers to become acquainted with mobile advertising.

Industry: Marketing, Design, & Interactive Communications, Retail & Products
Topic: Content Strategy, E-Commerce, Marketing Communications
Region: Global
Audience: Business to Business, Business to Consumer

Tailoring To Customers Both On And Offline (New Media Knowledge)

Posted: 06/17/2010

Customers’ purchasing patterns are easily tracked online allowing website display of offers and promotions specific to customers based on their online buying behavior. Even with a unified marketing strategy, the challenge is to maintain consistent customer experiences across online and offline shopping. Monitoring offline shopping experiences can be done with real-time vouchers, coupons, and customer recommendation and review forms. Merging online and offline customer data will allow businesses to successfully retain and cater to their customers anywhere.

Encouraging Online Consumers To Trade Caution For Confidence (Practical eCommerce)

Posted: 06/17/2010

Cautious “digital window shopping” may be a thing of the past thanks to a revelation by McAfee Secure. According to McAfee, the lapse between online consumers placing items in virtual shopping carts and completing purchases is nearly two days. Implementing a few cost, service, and security tips such as retailers’ use of coupons, size-based shipping discounts on orders, and price guarantees can help retail websites attract more confident consumers. Accepting multiple forms of payment, including product data links on website checkout pages, encrypting transactions, displaying “trust marks” showing website safety and reliability, and maintaining an organized, well-designed site will all help ensure both loyal consumers and timely transactions.

Industry: Marketing, Design, & Interactive Communications, Retail & Products
Topic: Content Strategy, Creative & Design, E-Commerce, Experience & Interaction, Marketing Communications
Region: Global
Audience: Business to Consumer

Boomers Offer Blooming Profits For The Beauty Industry (Marketing Vox)

Posted: 06/09/2010

A Mintel survey provides ample rationale for marketers to target Boomers to get online beauty profits blooming. Mintel cites that 10% of women purchase beauty aids and cosmetics online. Boomers represent one-third of the online population and the female portion of the demographic is expected to surge by 30.9% by 2015. Boomer females spend an average of 13 hours a week online with the following impact reported: 8% purchase products at big-name retail sites; 8% purchase from Wal-Mart.com, 8% purchase from Target.com, 5% patronize drugstore sites like CVS or Walgreens and 8% visit other niche Web retailers. Mintel advises online beauty marketers to infiltrate social networking platforms and incorporate value-added services like virtual makeovers and internet sweepstakes to round out their internet campaigns. The Nielsen Company suggests that loyalty reward programs that offer cash-back savings and other underutilized outlets like Twitter could also have a big impact on profit.

Industry: Marketing, Design, & Interactive Communications, Retail & Products
Topic: E-Commerce, Experience & Interaction, Marketing Communications
Region: Global
Audience: Business to Consumer, Peer Groups & Communities

InStyle Splashes Into E-Commerce (B&T)

Posted: 05/27/2010

Online shopping has never been more InStyle. Pacific Magazines recently launched into e-commerce with ShopIt!, which is linked exclusively to its iconic title, InStyle. The Web site crosses insight from the fashion magazine’s glossy spreads of products to online purchase and home delivery. ShopIt!’s launch is being coordinated with InStyle Australia’s 10th anniversary and is designed to impart a consistent brand experience across the print and online mastheads. The launch will begin with InStyle’s April issue and the site will be refreshed with major monthly updates that correspond with each new issue. An integrated campaign to promote the launch will feature TV commercials, point-of-sale advertising, social media, direct marketing and cross promotions across the magazine and virtual storefront. The media conglomerate also has plans to launch a similar site for Bride-to-Be.

If At First You Don’t Succeed: Give It Another Go (Ecommerce Times)

Posted: 05/27/2010

A new Google feature is giving advertisers another go at customers they may have baited, but didn’t fully hook with a purchase. Tested in beta last year, the “remarketing” feature is now available throughout the Google Content Network (GCN), including on YouTube. Although remarketing is not a novel idea, it does help marketers limber up their campaigns. The feature can be tied into search campaigns, leveraged with targeted messages across different Web pages or run simultaneously with other remarketing campaigns. Here’s how it works: companies drive traffic to their Web site via search ads and then retarget those same customers with customized ads as they browse other sites across the GCN. Remarketing is an often underutilized yet successful tactic – only 31 percent of marketers surveyed by Advertise.com and the Search Engine Marketing Professional Organization (SEMPO) have tried it yet 53.1 percent of those enjoyed great success with it.

Industry: Marketing, Design, & Interactive Communications, Retail & Products
Topic: Business Intelligence, E-Commerce, Experience & Interaction, Marketing Communications
Region: Global
Audience: Business to Business, Business to Consumer

Brand Matters: Manufacturers Assert Brand Authority Online (CRM Daily)

Posted: 05/27/2010

Heavy hitting consumer brands like Levi Strauss, Procter & Gamble, Mattel and Columbia Sportswear have set their sites on the internet to increase direct sales and connect with consumers. Direct online retail sales by consumer-brand manufacturers skyrocketed nearly 13 percent to $487.6 million in 2009. The online offensive can be attributed to one part private-label, one part recession. The availability of lower-priced, private-label goods made up 22 percent of consumer-packaged goods retailed in 2009, while the global recession has rallied more budget-hunting comparison shoppers online. Online sales are expected to double from 6 to 12 percent ($211.7 billion) of the total retail market by 2012. Nearly 66 percent of U.S. shoppers surveyed said they would purchase the same amount or more on goods over the coming year as they had over the past year at the manufacturer’s Web sites they had visited.

Stay Out Front With Smart Mobile Marketing Tactics (Marketing Vox)

Posted: 05/13/2010

You know the mobile marketing drill: Offer local coupons. Allow customers to pay for purchases directly from their phones. Inject with a little vavavavoom and you’ve got a competitive mobile marketing package. In light of the ever-changing mobile technology landscape –which means competitors are always on the hunt for bigger, better, more creative tactics – it makes good sense to consider adding these four tips to your mobile marketing toolbox: 1. Matt Silk, SVP of Waterfall Mobile recommends including a store locator in your mobile plan; 2. When used like direct mail or email, mobile subscriptions lists can help you to target your subscribers on-the-go; 3. Build applications and then market them strategically. Paul Reddick, CEO of Handmark at MoCoNews, recommends brands to "distribute them from their own Web sites or other traditional media outlets;” and 4. Forget about the apps altogether and concentrate your efforts on building a mobile Web site, which may be the smartest tactic of all, according to Practical E-Commerce.

Industry: Marketing, Design, & Interactive Communications, Telecommunications
Topic: Content Strategy, Creative & Design, E-Commerce, Experience & Interaction, Marketing Communications
Region: Global
Audience: Business to Business

This Year’s Online Brand Messaging More Relevant Than Ever To Your Customers (Marketing Vox)

Posted: 05/13/2010

A consumer preference survey by Opinion Research Corporation suggests that consumers in 2010 have been more responsive to online advertising than ever. Sponsored by Adfusion, a division of ARAnet, the survey’s results showed that consumers scored every type of online advertising higher in 2010 than they did in 2009. Adfusion said consumers preferred brand-oriented articles over other types of online advertising, including banner ads, pop-up ads, email offers or sponsored links. According to ARAnet president Scott Severson, the survey data reveals key information marketers should be paying heed: overall, consumers are tuning in to all forms of online advertising; preference for article-based advertising continues to grow; and younger, wealthier audiences–a highly coveted segment of the population – are receptive to all types of online advertising.

Discover Technology’s Next Big Star At South By Southwest Interactive Festival (CNET News)

Posted: 04/29/2010

The competition is on to see who emerges as SXSWi's (South by Southwest Interactive Festival) biggest technology star. This year’s hottest ticket? The rivalry brewing between Gowalla and Foursquare, competing “geolocation” mobile applications which let users "check in" from their smartphones, share locations, and compete to earn Gowalla virtual goods and Foursquare "badges". With round-the-clock parties, panels, meet-and-greets and apps like Foodspotting, which uses GPS to help users locate specific menu items at local restaurants, the festival is poised to take over the entire city. Other geolocation start-ups want in on the action: Sunday night’s "Geobash" is co-hosted by SimpleGeo, HotPotato and Yowza, Loopt is launching a revamped, events-based iPhone app and Powered’s iPhone app "Snark It" earns users “liquidity” points to use toward free drinks.

Industry: Marketing, Design, & Interactive Communications, Technology, Consulting, & Professional Services
Topic: Creative & Design, E-Commerce, Experience & Interaction, Technology Implementation
Region: Global, North America
Audience: Business to Consumer, Peer Groups & Communities

Zappos Implements “Video Experience” (CIO Magazine)

Posted: 04/15/2010

Zappos recently launched interactive videos detailing Nike products, one of the shoe and clothing company’s largest brands. Initiated from customer queries that were best addressed visually, Zappos used software from Overlay.tv to link videos about various Nike items to its supply-chain system. Among the perks: shoppers can click on featured items to view any current promotions and find out if the product is available in stock. Customers can post video links on Facebook, upload their own videos to Zappos.com and post comments. Zappos objective is not necessarily the bottom line, but it will track stats on customer click-thrus and purchases. "The goal is to create a more pleasurable experience on our site," Kalma says. "The general philosophy is that will lead to purchases."

Industry: Marketing, Design, & Interactive Communications, Retail & Products, Technology, Consulting, & Professional Services
Topic: Creative & Design, E-Commerce, Experience & Interaction, Marketing Communications, Technology Implementation
Region: Global
Audience: Business to Consumer, Peer Groups & Communities

Mastering The Whole Customer Experience (.net)

Posted: 04/15/2010

In a recent interview, Oliver Lindberg caught up with Paul Dawson, EMC Conchango’s experience director, to discuss the company’s methodology. EMC Conchango concentrates on what it calls “total experience design,” taking a comprehensive look at the customer journey from beginning to end, and all the points in between. EMC Conchango operates as the European arm of EMC Consulting, allowing it to leverage its global reach and cast a wider net to capture more global business. Based on fact, the experience planning process incorporates Agile methodology, regularly released software and eye tracking to analyze how people interact with the content of a page. The agency is also experimenting with electroencephalograms that are literally wired to reveal what consumer’s brains are thinking and feeling. The agency also partners with Microsoft to adopt new user-facing technology to better understand customer behavior and devise ways to prolong consumer interactions with brands and products.

Industry: Marketing, Design, & Interactive Communications, Retail & Products, Technology, Consulting, & Professional Services
Topic: Content Strategy, Creative & Design, E-Commerce, Experience & Interaction, Marketing Communications, Technology Implementation
Region: Global, Europe
Audience: Business to Business, Business to Consumer

Turning a New Page: Penguin Demos Interactive Books For The iPad (Digital Arts)

Posted: 04/01/2010

Imagine pointing on an interactive screen to accurately reveal constellations lighting up the night sky. Penguin Books recently unveiled fantastically interactive books like this one, which uses iPad’s compass app, at the Financial Times Digital Media and Broadcasting Conference in London. Taking Apple’s ePub application beyond the traditional narrative text it is designed to support, CEO John Makinson demoed how a number of titles ranging from popular children's literature to medical textbooks could be ported for the iPad. Makinson views the iPad as an out-of-the-box approach for e-book publishers, saying that "the definition of a book itself, as we can see, is up for grabs." Extended capabilities include embedded audio, video and streaming for both “learning and leisure apps” to further strengthen “Pearson’s, the publishing powerhouse that owns both Penguin Books and The Financial Times, push into digital and online education.”

Industry: Retail & Products, Technology, Consulting, & Professional Services
Topic: Creative & Design, E-Commerce, Experience & Interaction, Technology Implementation
Region: Global
Audience: Business to Consumer

Sears Innovates with Multichannel Strategy (Chief Marketer)

Posted: 03/18/2010

Chief Marketer recently spoke with Sears' senior vice president online Imran Jooma to unravel the success behind the brand Sears Holdings Corp’s (Sears and Kmart) aggressive approach to bring merchandise and marketing to online communities (MySears.com) and mobile commerce (Sears2Go). The new campaign, “ShopYourWay”, is a multichannel strategy with new initiatives including Marketplace at Sears.com, which gives online shoppers the opportunity to locate and purchase products from outside retailers. Jooma credits Sears with having a robust fan community at MySears.com, which allows the company to pinpoint and deliver additional categories of interest. To maintain ease-of-use and minimize cumbersome navigation, Sears launched Quick View and ClickSee, which gives customers a quick visual of related and compatible products. The company is in-touch with customer feedback to improve both in-store and online shopping experiences, and recently added an iPhone app to its Sears2Go mobile shopping initiative.

On-the-Go with Target’s Mobile Gift Cards (Promo Magazine)

Posted: 03/18/2010

Now, with its mobile gift card option, Target, the second-largest U.S. discount chain, makes paying with plastic old school. The retailer is letting customers use mobile phones to redeem gift cards as more consumers use phones with Internet access. Shoppers simply save the account numbers for their Target GiftCards to a PIN-protected area at either online or at the retailer's mobile-optimized site. Customers access the mobile site on their phones, enter the login and PIN for the card and complete the purchase when the cashier scans the unique 2D barcode on the display screen into Target’s P-O-S system, which has been outfitted across all 1740 Target stores nation wide. Customers can also access the mobile site to view merchandise, check product availability, manage gift registries and find locations, among other things. Other retailers like Starbucks and 7-Eleven are testing similar barcode technology to incorporate into their mobile business strategies.

Industry: Retail & Products
Topic: E-Commerce, Experience & Interaction, Technology Implementation
Region: North America
Audience: Business to Consumer

iPhone App Enables Paying with Plastic (CNN Money)

Posted: 03/18/2010

Operating businesses remotely just got even better. While credit card transactions were standardized in traditional business settings long ago, paying with plastic was only a pipe dream for those conducting business on the road. Now, a host of software is on the market allowing mobile businesses to process credit card payments on their cell phones. From Apple's iPhone applications to Inner Fence, which developed the first iPhone app for processing credit cards, there are a slew of applications out there that allow proprietors to issue refunds, review sales, and email electronic receipts for transactions.

Industry: Retail & Products, Technology, Consulting, & Professional Services, Telecommunications
Topic: E-Commerce, Technology Implementation
Region: Global
Audience: Business to Business, Business to Consumer

Nexus One Propels Google Into Online Retail (BusinessWeek)

Posted: 03/04/2010

Google Inc. has entered the world of online retailing with its sales of the Nexus One, an HTC Corp. manufactured and Android mobile system operated phone. Google will also sell additional Android operated devices, like Motorola Inc. phones, with aims to promote further adoption of the Android operating system. With support from Google’s online store, T-Mobile USA and Verizon Wireless will also carry the Nexus One. "We hope that by partnering with us in offering the Nexus One and future phones from Google, operators will be able to drive even more customers to their network and will be able of [sic] offer their customers another innovative Android device," said Katie Watson, Google spokeswoman.

Industry: Retail & Products, Telecommunications
Topic: Content Strategy, E-Commerce
Region: Global
Audience: Business to Consumer

Intel Amps Up, Launching New AppUp Center (Dr. Dobbs)

Posted: 02/18/2010

Intel is joining the software application (app) trend with the release of its beta version app, the Intel AppUp center. Meant for netbook computer use, these apps can be purchased or downloaded for free. Apps run the gamut from topics like education, entertainment and health to social networking, games and more. According to Renee James, corporate vice president and general manager of Intel Software and Services Group, "The Intel AppUp SM center offers netbook users quick and easy access to applications specifically tailored to their mobile lifestyle.” Windows and Moblin, the first operating systems to target Intel Atom processor-powered netbook computers, will receive the first applications. Intel’s partners Acer, Asus, Dell and Samsung are also planning app startups. Intel and its partners expect the eventual expansion of stores to include applications for handheld consumer electronic (CE) devices, smartphones, consumer electronics, TVs, and other devices.

Industry: Retail & Products, Telecommunications
Topic: E-Commerce
Region: Global
Audience: Business to Consumer

Shop Online with Time Inc’s StyleFeeder (Internet Retailer)

Posted: 02/18/2010

Time Inc. has announced its acquisition of StyleFeeder.com, a social shopping site. The acquisition is aimed at increasing Time Inc.’s revenue from referring consumers to online retailers, Fran Hauser, who oversees digital strategy for a group of Time Inc. magazines including InStyle and People, tells Internet Retailer. StyleFeeder offers over 14 million products from well-known retailers including Target and Macy’s and provides a customized shopping experience using a shopper’s location, shopping history, and various filters like product price, brand, color, and attributes. Hauser says, “If you look at apparel and accessories, that market is a $26 billion market. We feel that shopping is really an extension to what InStyle does.” While StyleFeeder will improve InStyle’s current shopping engine, Hauser intends to feature StyleFeeder’s use throughout InStyle’s web site, in addition to other Time Inc. magazines.

Industry: Marketing, Design, & Interactive Communications, Retail & Products
Topic: Business Intelligence, E-Commerce, Marketing Communications
Region: Global
Audience: Business to Consumer

Apple and Facebook Key Influencers in New Tech Cycle (eWeek)

Posted: 02/04/2010

Apple and Facebook have literally changed the face of mobile internet. With mobile internet users projected to double by 2013, it’s easy to see a "mobile Internet cycle" emerging, a new cycle detailed in Morgan Stanley's "The Mobile Internet Report." Cited as the fifth computing cycle in five decades, the report claims this one is faster and bigger with a wider global net than previous cycles. While Apple, Google and Amazon.com lead the pack, the report suggests that the key influencers from previous cycles won’t necessarily be given the keys to this new kingdom. The analyst team, headed by Mary Meeker, attributes the high level of anticipation for mobile users to five of the most promising IP-based products and services: social networking, 3G network adoption, video, Voice over IP and "impressive mobile devices."

Industry: Technology, Consulting, & Professional Services, Telecommunications
Topic: E-Commerce, Experience & Interaction, Technology Implementation
Region: Global, North America, Asia Pacific
Audience: Business to Business, Business to Consumer, Peer Groups & Communities

New Runa Software Helps Convert Customers Into Sales (Electronic Commerce Guide)

Posted: 02/04/2010

A huge challenge for e-commerce retailers is getting visitors to actually click through to purchase items. Runa, a company specializing in conversion marketing, is helping companies capture and convert Website vistors into paying customers before they abandon the process entirely. After tracking a variety of “actionable analytics” including key words, transaction history, profile information, products viewed and search patterns, Runa drums up a new dynamic sale price that evolves from the merchant’s criteria and shopper’s preferences. Price is typically the deciding factor for whether consumers follow through with transactions, so the new deal is only revealed once the shopping cart has been abandoned. Retailers can then expect to turn up to 15% of “recapture” offers into sales. Since the dynamic special offers are only revealed to visitors that abandon their carts, those paying full price from the get-go never even get wind of the deals.

Industry: Marketing, Design, & Interactive Communications, Retail & Products, Technology, Consulting, & Professional Services
Topic: Business Intelligence, E-Commerce, Experience & Interaction, Marketing Communications, Technology Implementation
Region: Global
Audience: Business to Business

Opening the Line of Communication with Feedback-Form Analytics (Electronic Commerce Guide)

Posted: 02/04/2010

We’ve all heard of shopping cart abandonment. Until now, companies have had no way of knowing if this so-called digital window shopper’s syndrome was due to Web glitches or other, more personal, reasons. Kampyle is changing that by offering on-demand feedback-form analytics so companies can improve their turnover rates by learning more about their customers. The customizable forms promote open communication between customer and company by directly asking customers relevant questions to reveal why they chose not follow through with their purchases. The software also features “smart pop-ups” that can be personalized to appear when the visitor clicks off the site. Easy to implement, companies can have the service converting clicks into sales in as little as five minutes.

Industry: Marketing, Design, & Interactive Communications, Retail & Products, Technology, Consulting, & Professional Services
Topic: Business Intelligence, Creative & Design, E-Commerce, Experience & Interaction, Technology Implementation
Region: Global
Audience: Business to Business

eBags’ Sales Spike Due To More Targeted Advertising (Internet Retailer)

Posted: 01/21/2010

Thanks to revved up sales starting Cyber Monday, reasonable product prices and some savvy marketing, eBags reported a 40.3% increase in holiday traffic over 2008. eBags, a leading online retailer of bags and accessories, also reported a 32% increase in sales, enjoying four of its top five best-selling days in its 10-year history. Peter Cobb, co-founder and senior vice president of marketing, attributes the boon to eliminating inefficient keyword spending and launching personalized e-mail marketing campaigns. Based on shoppers’ previous purchases, eBags offered products its customers really cared about, resulting in a 25% increase in email returns. The online retailer ramped up the campaign by establishing firm targets for sales resulting from particular keywords, resulting in a 45% increase.

Industry: Marketing, Design, & Interactive Communications, Retail & Products
Topic: Business Intelligence, Content Strategy, E-Commerce, Marketing Communications
Region: Global
Audience: Business to Consumer

Google’s Real-Time, User-Driven Display Ads (Ecommerce Times)

Posted: 01/21/2010

Google is paving the way toward revolutionizing online display advertising. The search engine leader’s acquisition of startup Teracent promises to significantly boost Google’s display ad prowess by tapping into machine-learning algorithms able to produce and personalize the ads in real-time. The user-driven ads can be optimized based on influencers like location, time, language, Web-specific content and past performance of similar ads. Proving that what’s good for Google is good for online display advertising in general, the new technology combats the somewhat antiquated, inflexible packaging of display ads and makes them more dynamic and customizable. Giovanni Calabro, vice president of user experience at Siteworx, told the E-Commerce Times, "Instead of merely selling a package, Google can offer a product based on an understanding of who is coming onto a site.”

Industry: Marketing, Design, & Interactive Communications, Technology, Consulting, & Professional Services
Topic: Business Intelligence, Content Strategy, Creative & Design, E-Commerce, Experience & Interaction, Marketing Communications, Technology Implementation
Region: Global
Audience: Business to Business, Business to Consumer

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