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A Candid Conversation with OpenID’s David Recordon (.net)
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Posted: 10/08/2009
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Six Apart’s David Recordon, co-developer of OpenID, sat down with Oliver Lindberg to discuss his vision for the open web. The web is becoming more social and Recordon emphasizes that critical build-outs must enable users to interact between multiple sites without asking them to recreate accounts requiring repetitive data and tasks. OpenID enables users to sign in to thousands of online services with the same digital identity, which ultimately means users can access and share information from across various platforms. With its focus on user experience and usability, as well as benchmarking successful efforts like
Facebook Connect, OpenID is carving a path toward mainstream technology by engaging major stakeholders like Microsoft and Google. A few months ago Recordan announced the Open Web Foundation, whose initial goal is to create open specifications for the web that anyone can implement for free.
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Peer Groups & Communities
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Alcatel-Lucent Takes the Plunge Into Mobile Advertising (Information Week)
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Posted: 07/18/2009
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Redefining the drive-by, Alcatel-Lucent recently announced plans to launch a product allowing cellular carriers to reach millions of mobile customers with location-relevant advertisements. Partnering with mobile ad company 1020 Placecast, the technology will
help mobile operators determine the location of the customer with accuracy within a few meters. The new advertising vehicle, dubbed proximity marketing, is poised to reach sales of $10 billion by 2013. So don’t be too surprised if soon it’s more than your taste
buds beckoning you into the nearest Starbucks for a cup of joe and coffee cake.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Telecommunications
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
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Apple and Facebook Key Influencers in New Tech Cycle (eWeek)
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Posted: 02/04/2010
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Apple and Facebook have literally changed the face of mobile internet. With mobile internet users projected to double by 2013, it’s easy to see a "mobile Internet cycle" emerging, a new cycle detailed in Morgan Stanley's "The Mobile Internet Report." Cited as the fifth computing cycle in five decades, the report claims this one is faster and bigger with a wider global net than previous cycles. While Apple, Google and Amazon.com lead the pack, the report suggests that the key influencers from previous cycles won’t necessarily be given the keys to this new kingdom. The analyst team, headed by Mary Meeker, attributes the high level of anticipation for mobile users to five of the most promising IP-based products and services: social networking, 3G network adoption, video, Voice over IP and "impressive mobile devices."
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Industry:
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
E-Commerce,
Experience & Interaction,
Technology Implementation
Region:
Global,
North America,
Asia Pacific
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
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Art Meets Internet Commerce, Reality TV, Social Media (Promo Magazine)
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Posted: 06/05/2009
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Continuing the surge of story-based marketing, Coca-Cola brand Sprite is launching a new European campaign that boldly unites art with multi-channeled commerce. A young, unknown British singer headlines the ongoing YouTube series that follows as she hits the New York music scene. With the prequel getting upwards of 60,000 views on YouTube, the show is also linked to Facebook Connect, creating the first interaction of its kind between YouTube and Facebook.
“With this show, Sprite shifts from creating the perfect branded content to content that perfects the brand,” Coca-Cola head of European digital marketing Stafford Green said in a release. “Instead of repeating single messages in traditional media, Sprite supports these new experiences and deep storytelling to communicate our core brand values over time. It’s a fresh advertising model, and everyone wins: the artist, the brands and especially the audience—getting free on-demand, truly interactive content without commercial interruption.”
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Telecommunications
Topic:
Creative & Design,
Experience & Interaction,
Technology Implementation
Region:
Global,
Europe
Audience:
Business to Consumer,
Peer Groups & Communities
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Asian Persuasion – Social Media Marketing In Japan (ClickZ)
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Posted: 09/16/2010
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Before MySpace and Facebook were even a glimmer in the virtual eye, Japan had Mixi – one of the country’s most popular SNS (social networking sites). While businesses in the U.S. are really only just beginning to tap into social media as a viable marketing tool, savvy businesses in Japan have been on the social bandwagon for more than 10 years, using platforms like Mixi, Gree and 2channel. Japan’s preponderance of social media might even prompt some to say that Japan was the genesis for social media marketing. The country’s rich social media platforms include: general social networking sites; video and photo sharing sites, social bookmarking sites; blog network sites, mini-blogging sites and micro social networking (SNS) sites. With most services available for both PC and mobile (unlike the U.S. where mobile is just gaining traction), mobile is already a key part of the countries inhabitants’ online lives.
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Industry:
Marketing, Design, & Interactive Communications
Topic:
Business Intelligence,
Content Strategy,
Marketing Communications,
Technology Implementation
Region:
Asia Pacific
Audience:
Business to Consumer,
Peer Groups & Communities
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BI, Best-of-Breed Web Tactics Broaden Scope for Consumer Goods Companies (InformationWeek)
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Posted: 11/08/2009
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An InformationWeek 500 survey shows that consumer goods companies like Herbalife and E&J Gallo Winery are banking on business intelligence to control cost and boost Internet and mobile sales channels. The study reports that as many as 68% of consumer goods companies plan to make BI readily accessible to employees, compared to 37% for all InformationWeek 500 respondents. Gallo, the largest family-owned winery in the world, optimizes its product packaging, pricing, and channel strategies with SOA architecture, SaaS, and its BI repository. 32% of respondents consider improving Web operations critical to boosting their business globally compared to 26% from other groups. Herbalife, a company that dominates domestically, only attributes 10-15% of their global business to internet sales.
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Industry:
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
E-Commerce,
Technology Implementation
Region:
Global
Audience:
Business to Consumer
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Blazing the Broadband Trail Along the East Coast (Internet Retailer)
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Posted: 08/27/2009
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Akamai Technologies Inc.’s “State of the Internet Report” revealed that U.S. broadband adoption is on the rise, with East coast states tallying the most broadband Internet connections for the first quarter of 2009. Eastern states garnered eight of the top ten slots, topped by Delaware, where 62% of households have high-speed broadband web access, a 6.7% year over-year increase. Based on results from data collected from Akamai’s global server network, the study examined countries and U.S. states that averaged over 1,000 unique monthly IP addresses. The report also states that one-fifth of global internet connections operate at speeds greater than 5 Mbps, up significantly from the previous year. “The implication… is that Internet retailers can continue to add more rich media content to their site... to bring buyers and keep them on the site longer,” says David Belson, editor of the report.
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Industry:
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Creative & Design,
E-Commerce,
Technology Implementation
Region:
North America
Audience:
Business to Business,
Business to Consumer
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Breaking Through the Barriers to Adopting Social Media in Email Marketing (New Media Knowledge)
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Posted: 09/11/2009
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A recent survey by email experts StrongMail cited that 62 percent of firms plan to increase social media spending while 66 percent plan to integrate social media into their email marketing campaigns. NMK sat down with Paul Bates, managing director of StrongMail, to get an insider’s
perspective for breaking through the barriers to effectively engage social media. Find out where your customers are hanging out online and observe their behavior there; engage competitive analysis across the social spectrum to find out where your competitors are lurking and determine whether they are or are not enjoying success. The conversation with Bates is packed
with stats, insights and tips for marketers to engage customers in meaningful conversation and begin to integrate social media into an email marketing strategy with enormous ROI on their marketing dollars.
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
Creative & Design,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Peer Groups & Communities
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Bridging the Gap: JavaFX for Mobile Devices (Info World)
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Posted: 07/18/2009
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With more than 2.6 billion mobile phones deployed with Java worldwide, Sun Microsystems is heralding the JavaFX extension as a bridge from desktop to mobile device to television. "JavaFX Mobile delivers rich, expressive user experiences and we know that this is what our customers require these days," Sun’s vice president of marketing Eric Klein said recently at the JavaOne conference in San Francisco. Improvements to the new 1.2 release of JavaFX Mobile include optimized performance, a user interface library, and localization. Future plans include building the JavaFX technology into “smartbook” devices that boast Internet access and GPS capabilities on small, hand-held devices.
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|
Industry:
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Creative & Design,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
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Building A Brand Story Greater Than The Sum Of Its Individual Parts (New Media Knowledge)
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Posted: 01/20/2011
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Rather than providing a plethora of tactical solutions, today’s abundance of marketing channels may simply overwhelm marketers. Standard targeted marketing used to be a relatively simple game of point-and-shoot at three main channels (TV, print and direct mail) to cover all bases. Now, with the addition of social media platforms, mobile marketing, web, and email to the traditional channels, adopting a successful strategy can get confusing. Aim the same message at all the channels and the results can be downright disastrous. Multi-channel marketing offers marketers a mechanism to “pull all these conversations together and build a brand story that is greater than the sum of the individual parts” so marketers can keep their eyes on the prize: customer engagement and action. The key is to understand and respect the characteristics of each channel and then execute each according to how it works uniquely for your brand.
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|
Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Peer Groups & Communities
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We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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