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Alcatel-Lucent Takes the Plunge Into Mobile Advertising (Information Week)
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Posted: 07/18/2009
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 |
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Redefining the drive-by, Alcatel-Lucent recently announced plans to launch a product allowing cellular carriers to reach millions of mobile customers with location-relevant advertisements. Partnering with mobile ad company 1020 Placecast, the technology will
help mobile operators determine the location of the customer with accuracy within a few meters. The new advertising vehicle, dubbed proximity marketing, is poised to reach sales of $10 billion by 2013. So don’t be too surprised if soon it’s more than your taste
buds beckoning you into the nearest Starbucks for a cup of joe and coffee cake.
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|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Telecommunications
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
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Apple and Facebook Key Influencers in New Tech Cycle (eWeek)
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Posted: 02/04/2010
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Apple and Facebook have literally changed the face of mobile internet. With mobile internet users projected to double by 2013, it’s easy to see a "mobile Internet cycle" emerging, a new cycle detailed in Morgan Stanley's "The Mobile Internet Report." Cited as the fifth computing cycle in five decades, the report claims this one is faster and bigger with a wider global net than previous cycles. While Apple, Google and Amazon.com lead the pack, the report suggests that the key influencers from previous cycles won’t necessarily be given the keys to this new kingdom. The analyst team, headed by Mary Meeker, attributes the high level of anticipation for mobile users to five of the most promising IP-based products and services: social networking, 3G network adoption, video, Voice over IP and "impressive mobile devices."
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Industry:
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
E-Commerce,
Experience & Interaction,
Technology Implementation
Region:
Global,
North America,
Asia Pacific
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
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Asian Persuasion – Social Media Marketing In Japan (ClickZ)
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Posted: 09/16/2010
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Before MySpace and Facebook were even a glimmer in the virtual eye, Japan had Mixi – one of the country’s most popular SNS (social networking sites). While businesses in the U.S. are really only just beginning to tap into social media as a viable marketing tool, savvy businesses in Japan have been on the social bandwagon for more than 10 years, using platforms like Mixi, Gree and 2channel. Japan’s preponderance of social media might even prompt some to say that Japan was the genesis for social media marketing. The country’s rich social media platforms include: general social networking sites; video and photo sharing sites, social bookmarking sites; blog network sites, mini-blogging sites and micro social networking (SNS) sites. With most services available for both PC and mobile (unlike the U.S. where mobile is just gaining traction), mobile is already a key part of the countries inhabitants’ online lives.
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Industry:
Marketing, Design, & Interactive Communications
Topic:
Business Intelligence,
Content Strategy,
Marketing Communications,
Technology Implementation
Region:
Asia Pacific
Audience:
Business to Consumer,
Peer Groups & Communities
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Brand Matters: Manufacturers Assert Brand Authority Online (CRM Daily)
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Posted: 05/27/2010
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Heavy hitting consumer brands like Levi Strauss, Procter & Gamble, Mattel and Columbia Sportswear have set their sites on the internet to increase direct sales and connect with consumers. Direct online retail sales by consumer-brand manufacturers skyrocketed nearly 13 percent to $487.6 million in 2009. The online offensive can be attributed to one part private-label, one part recession. The availability of lower-priced, private-label goods made up 22 percent of consumer-packaged goods retailed in 2009, while the global recession has rallied more budget-hunting comparison shoppers online. Online sales are expected to double from 6 to 12 percent ($211.7 billion) of the total retail market by 2012. Nearly 66 percent of U.S. shoppers surveyed said they would purchase the same amount or more on goods over the coming year as they had over the past year at the manufacturer’s Web sites they had visited.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Consumer
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Breaking Through the Barriers to Adopting Social Media in Email Marketing (New Media Knowledge)
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Posted: 09/11/2009
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A recent survey by email experts StrongMail cited that 62 percent of firms plan to increase social media spending while 66 percent plan to integrate social media into their email marketing campaigns. NMK sat down with Paul Bates, managing director of StrongMail, to get an insider’s
perspective for breaking through the barriers to effectively engage social media. Find out where your customers are hanging out online and observe their behavior there; engage competitive analysis across the social spectrum to find out where your competitors are lurking and determine whether they are or are not enjoying success. The conversation with Bates is packed
with stats, insights and tips for marketers to engage customers in meaningful conversation and begin to integrate social media into an email marketing strategy with enormous ROI on their marketing dollars.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
Creative & Design,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Peer Groups & Communities
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Build Strong Opt-In Databases To Deliver Value For Customers (BtoB Online)
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Posted: 02/17/2011
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As business to business (B2B) customers increasingly demonstrate a willingness to share more information, the maxim “you get what you give” has never rung more true. By handing over mission critical information, customers expect to receive more targeted communications that reflect conspicuous value and benefit. Marketers, in turn, get the chance to drive up both response and revenue by directing their communications toward the rich databases they are accumulating. Here are the key steps to consider to encourage your customers to become part of any preference-profiling activities your company engages: First, build trust by using your customers’ information responsibly; next, confidentiality is a must – ‘responsible’ use means no sharing or renting information, ever; and finally, your value proposition must be clear and compelling.
|
|
Industry:
Marketing, Design, & Interactive Communications
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Business
|
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Building A Brand Story Greater Than The Sum Of Its Individual Parts (New Media Knowledge)
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Posted: 01/20/2011
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Rather than providing a plethora of tactical solutions, today’s abundance of marketing channels may simply overwhelm marketers. Standard targeted marketing used to be a relatively simple game of point-and-shoot at three main channels (TV, print and direct mail) to cover all bases. Now, with the addition of social media platforms, mobile marketing, web, and email to the traditional channels, adopting a successful strategy can get confusing. Aim the same message at all the channels and the results can be downright disastrous. Multi-channel marketing offers marketers a mechanism to “pull all these conversations together and build a brand story that is greater than the sum of the individual parts” so marketers can keep their eyes on the prize: customer engagement and action. The key is to understand and respect the characteristics of each channel and then execute each according to how it works uniquely for your brand.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Peer Groups & Communities
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Closing the Sale: SeeWhy Helps Businesses Put Abandonment Issues to Rest (Intelligent Enterprise)
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Posted: 07/03/2009
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You’re spending huge chunks of money to drive traffic to your site, you’re bound to close the sale, right? Not necessarily. Businesses today are finding a significant number of visitors abandon their shopping carts before completing their purchases. SeeWhy helps retailers put their cart abandonment issues to rest with the launch of their new software, Abandonment Tracker. The free service is designed to entice customers into upgrading to Abandonment Tracker Pro, a paid service that will be released in a few weeks. While the price for Abandonment Tracker Pro has not yet been disclosed, the advanced software promises to improve sales conversion rates and reduce abandoned shopping carts. SeeWhy will help retailers lure potential customers back to close the deal rather than having sales evaporating before their very eyes.
|
|
Industry:
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
E-Commerce,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
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Combining Brick With Clicks Proves Profitable Among Retailers (Internet Evolution)
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Posted: 10/14/2010
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Bricks-plus-clicks is an emergent marketing strategy that combines online sales with storefront initiatives to boost sales. National brands including Gap and Nordstrom are using the tactic with success. For instance, Gap recently launched a “Universality” initiative in both Canada and the UK for consumers to simultaneously shop Gap, Old Navy and Banana Republic merchandise in a “three-in-one” online store. The universality platform brings brands together online with global navigation and a universal shopping cart while the “bricks” includes new fulfillment centers to save shoppers the expense and hassle of import duties and fees and delays at customs. Showing solid sales improvements, Nordstrom is 11 months in to a fluid inventory plan that uses the Internet to connect its traditional-store inventory to its online sales site to make sure that merchandise is never overlooked on store shelves. The company’s new website also incorporates popular social media features.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
E-Commerce,
Experience & Interaction
Region:
Global,
North America,
Europe
Audience:
Business to Consumer
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Conversation Sells: Using Twitter to Boost Your Sales (Practical eCommerce)
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Posted: 03/31/2009
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In a virtual world that often lacks a personal touch, Twitter offers retailers a unique opportunity to make meaningful connections with customers online. Whether you’re quirky or serious, you can customize conversations directly with your customers that authentically reflect the personality of your business while giving you the tools to grow, manage and reward a loyal customer base. Tony Hsieh, CEO of Zappos, raves about Twitter's usefulness in building personal connections with customers and employees and Dell's Twitter success led to the creation of the Dell Outlet to offers exclusive discounts to its Twitter supporters. Learn how you, too, can turn conversation into conversion by incorporating Twitter into your online marketing arsenal today.
|
|
Industry:
Retail & Products
Topic:
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
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Creating Intelligent Hyperlocal Campaigns (BrandWeek)
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Posted: 03/31/2011
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You’ve heard it before: to be an effective marketer you have to reach your audience with the right message at the right place at the right time. With this most basic of marketing principles in mind, more and more businesses are turning their attention to hyperlocal advertising and marketing. As technology continues to evolve, it is easier than ever to pinpoint a customer’s exact location. Pair that with the consumer’s growing interest in being tapped for local marketing and you have a powerful combination. The Mobile Marketing Association found that most mobile users are “interested in allowing their phone to automatically share their location in exchange for perks, such as free use of mobile applications and mobile coupons.” The key is to tap into your current customer base and make your move before your competitors to ensure the most success.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Telecommunications
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Consumer
|
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Developers Build Native Mobile Web Applications With Titanium 1.0 (Info World)
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Posted: 04/29/2010
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Appcelerator recently released Titanium 1.0, a cross-platform development system for mobile and desktop applications. The open source system is compatible with JavaScript, PHP, and Ruby, which eliminates the need for mobile application builders to learn the Objective-C language for iPhone or Google's Java language for Android systems. A translator enables building mobile and desktop applications that will run natively on different systems. The system supports development for PCs, Macintosh, and Linux while mobile platforms include Apple iPhone and Google Android. Plans include Research In Motion Blackberry support within the year. Scott Schwarzhoff, vice president of marketing for Appcelerator attributes Titanium’s competitive advantage over other cross-platform development frameworks to its ability to “offer native performance as well as native UI (user interface) and access to device capabilities.” Eliminating the barrier of learning Objective-C makes Titanium highly attractive to developers. Appcelerator will also develop a version of Titanium for Apple's new iPad.
|
|
Industry:
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Creative & Design,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
|
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|
|
Digital River Is Getting Social With Ecommerce (Electronic Commerce Guide)
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Posted: 12/16/2010
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Digital River, a global ecommerce service provider, recently launched SocialStream, a new social media tool. Using the tool, Digital River customers can rapidly set in motion new e-store promotions and then manage them over different Facebook and Twitter accounts. Ecommerce-Guide.com reported Jim Wehmann, senior vice president of global marketing for Digital River saying that “Social Stream lets marketers and e-store owners optimize social media campaigns with just a few clicks from within the standard Digital River interface they already know and use.” While SocialStream is certainly not the first ecommerce service offering of its kind, the package’s most significant advantage is that it provides e-store owners with access to social analytics. The ability to report critical commerce data relating to social media activities like unique clicks, conversions and revenue generated for each social campaign for each social account allows companies to validate the success of each campaign.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
|
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|
|
eBags’ Sales Spike Due To More Targeted Advertising (Internet Retailer)
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Posted: 01/21/2010
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Thanks to revved up sales starting Cyber Monday, reasonable product prices and some savvy marketing, eBags reported a 40.3% increase in holiday traffic over 2008. eBags, a leading online retailer of bags and accessories, also reported a 32% increase in sales, enjoying four of its top five best-selling days in its 10-year history. Peter Cobb, co-founder and senior vice president of marketing, attributes the boon to eliminating inefficient keyword spending and launching personalized e-mail marketing campaigns. Based on shoppers’ previous purchases, eBags offered products its customers really cared about, resulting in a 25% increase in email returns. The online retailer ramped up the campaign by establishing firm targets for sales resulting from particular keywords, resulting in a 45% increase.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Marketing Communications
Region:
Global
Audience:
Business to Consumer
|
|
|
|
Encouraging Online Consumers To Trade Caution For Confidence (Practical eCommerce)
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Posted: 06/17/2010
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Cautious “digital window shopping” may be a thing of the past thanks to a revelation by McAfee Secure. According to McAfee, the lapse between online consumers placing items in virtual shopping carts and completing purchases is nearly two days. Implementing a few cost, service, and security tips such as retailers’ use of coupons, size-based shipping discounts on orders, and price guarantees can help retail websites attract more confident consumers. Accepting multiple forms of payment, including product data links on website checkout pages, encrypting transactions, displaying “trust marks” showing website safety and reliability, and maintaining an organized, well-designed site will all help ensure both loyal consumers and timely transactions.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Consumer
|
|
|
|
Facebook Like Button Helps Solve Retailer’s Dilemma (Fast Company)
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Posted: 03/17/2011
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To help solve the problem of overstocked inventory, San Francisco-based children’s clothing retailer Tea Collection put Facebook’s “Like” button into action. Customers saved big when they voted for their favorite items that were set to be discontinued and then enjoyed a hefty discount from $59 to $10 on the winning dress. The dress was an immediate sell out. While the company took a loss on it, marketing director Jeff Reichelderfer explained that the campaign more than made up for the losses with purchases that customers made on other items. Tea Collection, which sells its line in boutiques and department stores across the country as well as online, has since hosted two more competitions to help move inventory and further engage its customers.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global,
North America
Audience:
Business to Consumer,
Peer Groups & Communities
|
|
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|
Facelift for Facebook (Ecommerce Times)
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Posted: 04/22/2009
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Facebook recently underwent a redesign of its user home pages to put a direct spotlight on instant updates to friend posts. This has led many to compare the new look to Twitter but the additional result is a cleaner page based on more traditional web design and focused on information hierarchy. The new approach also generates several opportunities for Facebook to reach people interested in advertising to members of the social networking site. By offering the additional ad space, Facebook is hoping that marketers will embrace the idea of mixing ads with content and take advantage of the abundance of information on consumer behavior at their fingertips.
|
|
Industry:
Marketing, Design, & Interactive Communications
Topic:
Business Intelligence,
Content Strategy,
Marketing Communications
Region:
Global
Audience:
Peer Groups & Communities
|
|
|
|
Filtering The Noise: Discovery Personalizes The Online Experience (Tech News World)
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Posted: 11/11/2010
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The internet abounds with buzzwords. Now, there’s new buzz about “discovery,” the real-time aggregation and personalization of content as it is applied to an online experience. Take Amazon for example, an online retailer that makes purchasing recommendations based on your past buying behavior and others that match your browsing and purchasing habits. True discovery, however, elevates this concept to the next level: It will tie together what you have liked, purchased, viewed, discussed, and browsed, into a real-time aggregator that provides recommendations on any category of your choosing. For discovery to be completely revolutionary, it must have both an online and mobile interface. From websites like Yelp to smartphone applications like mobile GPS, several discovery platforms are in the works, including Ping, a music discovery engine launched by Steve Jobs in September.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
|
|
|
|
Finding Common Ground: Insights on Engineering and Design (BusinessWeek)
|
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Posted: 06/05/2009
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Microsoft Research Principal Scientist Bill Buxton is calling for engineers and user-experience designers to find some common ground. Faced with ongoing questions from well-intentioned engineers regarding design, Buxton acknowledges the answers are more complicated than becoming a designer themselves or simply learning to “do” design as many engineers suggest. First, Buxton counsels that professional competence equal to the task must be added to your team. While the UX and engineering tasks certainly go hand-in-hand, expert proficiency is difficult to come by for each discipline, making it often impossible to jump seamlessly between the two. Buxton advises a four-layered approach: Design awareness, Design literacy, Design thinking, and Design practice to achieve results and solutions worthy of your customers.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Creative & Design,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
|
|
|
|
Following the Digital Footprint with Google Friend Connect (eWeek)
|
|
Posted: 08/15/2009
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|
New technology is making it easier than ever to follow your friends’ digital footprints as they trek across the web. Footprints, a gadget for Google’s Friend Connect service, was created by a Japanese programmer to reveal who’s visiting your Web site and when. The gadget displays the following information for up to ten visitors: the visitor’s name, time of last visit, and photo, which links to his or her personal profile. Users will have a reasonable degree of control when using Footprints, including the ability to erase their footprints each time a particular site is visited. The privacy controls also enable visitors to hide their profiles from the sites they visit. Further safeguarding privacy, visitors’ information will only appear if they are signed in and registered users of Friend connect.
|
|
Industry:
Technology, Consulting, & Professional Services
Topic:
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
|
|
|
|
Following The Trends: Internet Levels Playing Field For Small Businesses (BtoB Online)
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Posted: 08/05/2010
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|
Thanks to the Internet, small companies having difficulty competing with large companies for customers are in luck. Despite the fact that search query results are crowded, small business owners can take steps to maximize their online presence via search and social media by following a few simple tips. For instance, by updating business listings or creating new ones for companies and choosing social media networks wisely, marketers can integrate the increasingly important localization of their product or company. Becoming “vertical” is also key, since doing so means companies participate in many social sites, as is getting one-to-one with customers by paying specific attention to exactly what products they prefer.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
Experience & Interaction
Region:
Global
Audience:
Business to Business,
Peer Groups & Communities
|
|
|
|
FranchiseOpportunities.com Increases Own Opportunities (BtoB Online)
|
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Posted: 02/18/2010
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In an effort to increase its leads in finding potential franchise owners, FranchiseOpportunities.com changed its usual e-mail marketing tactics. Rather than sending the standard monthly e-mail newsletter highlighting six or seven franchises to all 100,000 of its prospects, the company now sends out targeted e-blasts. These e-blasts, which are sent to specific, smaller groups of prospects, highlight a single franchise (based on prospects’ industry, geographic location, available liquid capital, and net investment capabilities), and provide a direct link to the franchise owner’s page. E-blast copy is also more action-oriented. “It’s all about semantics—taking an active voice that uses language our prospects use,” said Garth Snider, president of FranchiseOpportunites.com. An increase in leads resulted. “From 2008 to 2009 we have increased the number of leads coming from e-mail campaigns by 50% to 75%,” Snider said.
|
|
Industry:
Marketing, Design, & Interactive Communications
Topic:
Content Strategy,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Business
|
|
|
|
From Business Revolution to Evolution in 15 Minutes (Harvard Business)
|
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Posted: 12/17/2009
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|
|
Struggling to create a breakthrough in your business strategy? The solution is as simple as turning the revolutionary into the evolutionary. It may sound like a slow process, but with the “15 minute competitive advantage” individual progressive steps occur quickly. As you build your business, each new lesson learned and experience gained (every 15 minutes) evolves into a step toward progress. Scott Cook, founder of Intuit, advises business owners “to turn business concepts into hypotheses to test fast.” Akin to rapid prototyping, this kind of “hypothesis testing” doesn’t require radical change when based on success markers like: Trial-able, Reversible, Familiar and Congruent with future directions, among others. The process gently leads consumers to the next level of business evolution without forcefeeding revolutionary new ideas before they are primed for mass consumption.
|
|
Industry:
Technology, Consulting, & Professional Services
Topic:
Content Strategy,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Business
|
|
|
|
From Buzz to Buy: Social Commerce and Word-of-Mouth Marketing (ClickZ)
|
|
Posted: 04/01/2010
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|
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|
|
There’s a new buzz in town: social commerce skilfully links customers to customers online and then bridges them into commercial connections... driving customers to transition from "buzz" to "buy." The ultimate goal for delivering a meaningful and measurable social commerce program is to integrate all marketing activities into one streamlined campaign, blending social programs like Facebook, Twitter and company blogs with more traditional programs like in-store, direct marketing and mobile advertising. Building a social commerce program entails the following: (1) give your customers a venue for creating user-generated content; (2) expand your customer-voice from the outside-in and (3) leverage customer feedback in all your marketing initiatives. The challenge then is to deliver meaningful products and services that meet your customers’ needs.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Content Strategy,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
|
|
|
|
Fuel Your Facebook Fan Page In 4 Easy Steps (Ecommerce Times)
|
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Posted: 07/22/2010
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|
|
Marketers may successfully be racking up the fan numbers on their Facebook Fan Pages, but they are ultimately failing to establish long-term relationships with customers in the process. Companies shouldn’t lose hope, however, because the code to successfully reaping rewards on Facebook lies in four critical steps. According to an E-Commerce News article, in order to retain customers, marketers need to “1) develop a strategy; 2) create a solid presence; 3) motivate [their] fans to take action; and 4) use Facebook to amplify other campaigns, promotions and marketing activities.” Committing to the management of their Facebook walls after business hours, considering brand contribution cadence, and asking if they are doing what their fans want will also aide companies in amping up their fan totals.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
|
|
We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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