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‘Tis The Season For Cultivating Brand Loyalty (Ecommerce Times)
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Posted: 01/04/2011
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Remarketing often proves to be the silver lining during the holiday retail season, driving both sales and profitability. In fact, dollar for dollar, remarketing delivers the highest returns compared to alternative marketing techniques, especially when used in tandem with display marketing campaigns. Successful marketing entails knowing how to reach the right people at the right time with the right offer. This makes remarketing ripe for the picking, especially considering the advances today’s technology allows for like analyzing consumer behaviors and reaching out directly to consumers. When it comes to marketing plans, remarketing demands foresight and planning to get it right. The keys to success include placing as much weight on page views as click thrus. Other success factors including figuring out exactly how much to budget for remarketing (based on hard data) and focusing on calendar events like Black Friday and Cyber Monday, as well as major holidays.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Consumer
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Alcatel-Lucent Takes the Plunge Into Mobile Advertising (Information Week)
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Posted: 07/18/2009
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Redefining the drive-by, Alcatel-Lucent recently announced plans to launch a product allowing cellular carriers to reach millions of mobile customers with location-relevant advertisements. Partnering with mobile ad company 1020 Placecast, the technology will
help mobile operators determine the location of the customer with accuracy within a few meters. The new advertising vehicle, dubbed proximity marketing, is poised to reach sales of $10 billion by 2013. So don’t be too surprised if soon it’s more than your taste
buds beckoning you into the nearest Starbucks for a cup of joe and coffee cake.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Telecommunications
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
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Asian Persuasion – Social Media Marketing In Japan (ClickZ)
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Posted: 09/16/2010
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Before MySpace and Facebook were even a glimmer in the virtual eye, Japan had Mixi – one of the country’s most popular SNS (social networking sites). While businesses in the U.S. are really only just beginning to tap into social media as a viable marketing tool, savvy businesses in Japan have been on the social bandwagon for more than 10 years, using platforms like Mixi, Gree and 2channel. Japan’s preponderance of social media might even prompt some to say that Japan was the genesis for social media marketing. The country’s rich social media platforms include: general social networking sites; video and photo sharing sites, social bookmarking sites; blog network sites, mini-blogging sites and micro social networking (SNS) sites. With most services available for both PC and mobile (unlike the U.S. where mobile is just gaining traction), mobile is already a key part of the countries inhabitants’ online lives.
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Industry:
Marketing, Design, & Interactive Communications
Topic:
Business Intelligence,
Content Strategy,
Marketing Communications,
Technology Implementation
Region:
Asia Pacific
Audience:
Business to Consumer,
Peer Groups & Communities
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B-to-B Outlook 2009: Integrate campaigns to boost performance (BtoB Online)
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Posted: 03/08/2009
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Don’t get caught up in the doom and gloom of today’s challenging economy. “There's a lot of good news out there, in particular in the b-to-b world,” said Bob Felsenthal, BtoB publisher. According to many B-to-B marketing experts, the key is to be creative, of course, but also design multi-channel initiatives to drive prospects to the web—and ultimately to conversion. This means that marketers may need to step out of their typical corporate comfort zones and embrace social media such as forums and blogs in order to gain that coveted brand awareness and preference. So what is the future for B-to-B marketing for 2009? 31% of marketers plan to increase budgets and chances are good they will be stretching them into integrated campaigns for the most effectiveness.
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Industry:
Marketing, Design, & Interactive Communications
Topic:
Content Strategy,
Experience & Interaction,
Marketing Communications
Region:
North America
Audience:
Business to Business
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Becel Vegan Blasts Across Digital Space On Earth Day (Strategy Magazine)
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Posted: 06/09/2010
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Becel Vegan infiltrated digital space as part of a campaign targeting Canadian consumers. Launched in conjunction with Earth Day, the digital campaign was designed to reach environmentally-conscious consumers interested in the brand’s lactose-free, gluten-free product. The campaign featured a reach block on Facebook to reach every female logging in to the site for the first five times with a Becel-sponsored ad; a Google splash across green and food-friendly niche and mass sites like Naturopath.com and FoodNetwork.com; and homepage ads on MSN, AOL and Canwest, and exclusive placement on British Columbia’s Weather Network homepage. "We're trying to drive awareness and drive trial of the product in a fun and engaging way," says Caroline Moul, digital group director at PHD in Toronto.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
Experience & Interaction,
Marketing Communications
Region:
North America
Audience:
Business to Consumer,
Peer Groups & Communities
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