What We Are Reading

What We Are Reading | What We Think | Subscribe to DigitalBeyond

We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.

Search Results

Results 1 - 50 of 76 for All Dates , All Industries , All Topics , All Regions , All Audiences

Sort results by:

Title (A-Z) |

M3W Favorites

Results per page: 5 | 10 | 25 | 50

Alcatel-Lucent Takes the Plunge Into Mobile Advertising (Information Week)

Posted: 07/18/2009

Redefining the drive-by, Alcatel-Lucent recently announced plans to launch a product allowing cellular carriers to reach millions of mobile customers with location-relevant advertisements. Partnering with mobile ad company 1020 Placecast, the technology will help mobile operators determine the location of the customer with accuracy within a few meters. The new advertising vehicle, dubbed proximity marketing, is poised to reach sales of $10 billion by 2013. So don’t be too surprised if soon it’s more than your taste buds beckoning you into the nearest Starbucks for a cup of joe and coffee cake.

Industry: Marketing, Design, & Interactive Communications, Retail & Products, Telecommunications
Topic: Business Intelligence, Content Strategy, Experience & Interaction, Marketing Communications, Technology Implementation
Region: Global
Audience: Business to Business, Business to Consumer

Apple and Facebook Key Influencers in New Tech Cycle (eWeek)

Posted: 02/04/2010

Apple and Facebook have literally changed the face of mobile internet. With mobile internet users projected to double by 2013, it’s easy to see a "mobile Internet cycle" emerging, a new cycle detailed in Morgan Stanley's "The Mobile Internet Report." Cited as the fifth computing cycle in five decades, the report claims this one is faster and bigger with a wider global net than previous cycles. While Apple, Google and Amazon.com lead the pack, the report suggests that the key influencers from previous cycles won’t necessarily be given the keys to this new kingdom. The analyst team, headed by Mary Meeker, attributes the high level of anticipation for mobile users to five of the most promising IP-based products and services: social networking, 3G network adoption, video, Voice over IP and "impressive mobile devices."

Industry: Technology, Consulting, & Professional Services, Telecommunications
Topic: E-Commerce, Experience & Interaction, Technology Implementation
Region: Global, North America, Asia Pacific
Audience: Business to Business, Business to Consumer, Peer Groups & Communities

Asian Persuasion – Social Media Marketing In Japan (ClickZ)

Posted: 09/16/2010

Before MySpace and Facebook were even a glimmer in the virtual eye, Japan had Mixi – one of the country’s most popular SNS (social networking sites). While businesses in the U.S. are really only just beginning to tap into social media as a viable marketing tool, savvy businesses in Japan have been on the social bandwagon for more than 10 years, using platforms like Mixi, Gree and 2channel. Japan’s preponderance of social media might even prompt some to say that Japan was the genesis for social media marketing. The country’s rich social media platforms include: general social networking sites; video and photo sharing sites, social bookmarking sites; blog network sites, mini-blogging sites and micro social networking (SNS) sites. With most services available for both PC and mobile (unlike the U.S. where mobile is just gaining traction), mobile is already a key part of the countries inhabitants’ online lives.

Industry: Marketing, Design, & Interactive Communications
Topic: Business Intelligence, Content Strategy, Marketing Communications, Technology Implementation
Region: Asia Pacific
Audience: Business to Consumer, Peer Groups & Communities

Brand Matters: Manufacturers Assert Brand Authority Online (CRM Daily)

Posted: 05/27/2010

Heavy hitting consumer brands like Levi Strauss, Procter & Gamble, Mattel and Columbia Sportswear have set their sites on the internet to increase direct sales and connect with consumers. Direct online retail sales by consumer-brand manufacturers skyrocketed nearly 13 percent to $487.6 million in 2009. The online offensive can be attributed to one part private-label, one part recession. The availability of lower-priced, private-label goods made up 22 percent of consumer-packaged goods retailed in 2009, while the global recession has rallied more budget-hunting comparison shoppers online. Online sales are expected to double from 6 to 12 percent ($211.7 billion) of the total retail market by 2012. Nearly 66 percent of U.S. shoppers surveyed said they would purchase the same amount or more on goods over the coming year as they had over the past year at the manufacturer’s Web sites they had visited.

Industry: Marketing, Design, & Interactive Communications, Retail & Products
Topic: Content Strategy, E-Commerce, Experience & Interaction, Marketing Communications
Region: Global
Audience: Business to Consumer

Breaking Through the Barriers to Adopting Social Media in Email Marketing (New Media Knowledge)

Posted: 09/11/2009

A recent survey by email experts StrongMail cited that 62 percent of firms plan to increase social media spending while 66 percent plan to integrate social media into their email marketing campaigns. NMK sat down with Paul Bates, managing director of StrongMail, to get an insider’s perspective for breaking through the barriers to effectively engage social media. Find out where your customers are hanging out online and observe their behavior there; engage competitive analysis across the social spectrum to find out where your competitors are lurking and determine whether they are or are not enjoying success. The conversation with Bates is packed with stats, insights and tips for marketers to engage customers in meaningful conversation and begin to integrate social media into an email marketing strategy with enormous ROI on their marketing dollars.

Industry: Marketing, Design, & Interactive Communications, Technology, Consulting, & Professional Services
Topic: Business Intelligence, Content Strategy, Creative & Design, Experience & Interaction, Marketing Communications, Technology Implementation
Region: Global
Audience: Business to Business, Peer Groups & Communities

Build Strong Opt-In Databases To Deliver Value For Customers (BtoB Online)

Posted: 02/17/2011

As business to business (B2B) customers increasingly demonstrate a willingness to share more information, the maxim “you get what you give” has never rung more true. By handing over mission critical information, customers expect to receive more targeted communications that reflect conspicuous value and benefit. Marketers, in turn, get the chance to drive up both response and revenue by directing their communications toward the rich databases they are accumulating. Here are the key steps to consider to encourage your customers to become part of any preference-profiling activities your company engages: First, build trust by using your customers’ information responsibly; next, confidentiality is a must – ‘responsible’ use means no sharing or renting information, ever; and finally, your value proposition must be clear and compelling.

Industry: Marketing, Design, & Interactive Communications
Topic: Business Intelligence, Content Strategy, Experience & Interaction, Marketing Communications
Region: Global
Audience: Business to Business

Building A Brand Story Greater Than The Sum Of Its Individual Parts (New Media Knowledge)

Posted: 01/20/2011

Rather than providing a plethora of tactical solutions, today’s abundance of marketing channels may simply overwhelm marketers. Standard targeted marketing used to be a relatively simple game of point-and-shoot at three main channels (TV, print and direct mail) to cover all bases. Now, with the addition of social media platforms, mobile marketing, web, and email to the traditional channels, adopting a successful strategy can get confusing. Aim the same message at all the channels and the results can be downright disastrous. Multi-channel marketing offers marketers a mechanism to “pull all these conversations together and build a brand story that is greater than the sum of the individual parts” so marketers can keep their eyes on the prize: customer engagement and action. The key is to understand and respect the characteristics of each channel and then execute each according to how it works uniquely for your brand.

Industry: Marketing, Design, & Interactive Communications, Technology, Consulting, & Professional Services
Topic: Business Intelligence, Content Strategy, Experience & Interaction, Marketing Communications, Technology Implementation
Region: Global
Audience: Business to Business, Peer Groups & Communities

Closing the Sale: SeeWhy Helps Businesses Put Abandonment Issues to Rest (Intelligent Enterprise)

Posted: 07/03/2009

You’re spending huge chunks of money to drive traffic to your site, you’re bound to close the sale, right? Not necessarily. Businesses today are finding a significant number of visitors abandon their shopping carts before completing their purchases. SeeWhy helps retailers put their cart abandonment issues to rest with the launch of their new software, Abandonment Tracker. The free service is designed to entice customers into upgrading to Abandonment Tracker Pro, a paid service that will be released in a few weeks. While the price for Abandonment Tracker Pro has not yet been disclosed, the advanced software promises to improve sales conversion rates and reduce abandoned shopping carts. SeeWhy will help retailers lure potential customers back to close the deal rather than having sales evaporating before their very eyes.

Industry: Retail & Products, Technology, Consulting, & Professional Services
Topic: Business Intelligence, E-Commerce, Technology Implementation
Region: Global
Audience: Business to Business, Business to Consumer

Combining Brick With Clicks Proves Profitable Among Retailers (Internet Evolution)

Posted: 10/14/2010

Bricks-plus-clicks is an emergent marketing strategy that combines online sales with storefront initiatives to boost sales. National brands including Gap and Nordstrom are using the tactic with success. For instance, Gap recently launched a “Universality” initiative in both Canada and the UK for consumers to simultaneously shop Gap, Old Navy and Banana Republic merchandise in a “three-in-one” online store. The universality platform brings brands together online with global navigation and a universal shopping cart while the “bricks” includes new fulfillment centers to save shoppers the expense and hassle of import duties and fees and delays at customs. Showing solid sales improvements, Nordstrom is 11 months in to a fluid inventory plan that uses the Internet to connect its traditional-store inventory to its online sales site to make sure that merchandise is never overlooked on store shelves. The company’s new website also incorporates popular social media features.

Industry: Marketing, Design, & Interactive Communications, Retail & Products
Topic: Content Strategy, E-Commerce, Experience & Interaction
Region: Global, North America, Europe
Audience: Business to Consumer

Conversation Sells: Using Twitter to Boost Your Sales (Practical eCommerce)

Posted: 03/31/2009

In a virtual world that often lacks a personal touch, Twitter offers retailers a unique opportunity to make meaningful connections with customers online. Whether you’re quirky or serious, you can customize conversations directly with your customers that authentically reflect the personality of your business while giving you the tools to grow, manage and reward a loyal customer base. Tony Hsieh, CEO of Zappos, raves about Twitter's usefulness in building personal connections with customers and employees and Dell's Twitter success led to the creation of the Dell Outlet to offers exclusive discounts to its Twitter supporters. Learn how you, too, can turn conversation into conversion by incorporating Twitter into your online marketing arsenal today.

Industry: Retail & Products
Topic: Content Strategy, E-Commerce, Experience & Interaction, Marketing Communications
Region: Global
Audience: Business to Business, Business to Consumer, Peer Groups & Communities

Creating Intelligent Hyperlocal Campaigns (BrandWeek)

Posted: 03/31/2011

You’ve heard it before: to be an effective marketer you have to reach your audience with the right message at the right place at the right time. With this most basic of marketing principles in mind, more and more businesses are turning their attention to hyperlocal advertising and marketing. As technology continues to evolve, it is easier than ever to pinpoint a customer’s exact location. Pair that with the consumer’s growing interest in being tapped for local marketing and you have a powerful combination. The Mobile Marketing Association found that most mobile users are “interested in allowing their phone to automatically share their location in exchange for perks, such as free use of mobile applications and mobile coupons.” The key is to tap into your current customer base and make your move before your competitors to ensure the most success.

Industry: Marketing, Design, & Interactive Communications, Retail & Products, Telecommunications
Topic: Business Intelligence, Content Strategy, Experience & Interaction, Marketing Communications
Region: Global
Audience: Business to Consumer

Developers Build Native Mobile Web Applications With Titanium 1.0 (Info World)

Posted: 04/29/2010

Appcelerator recently released Titanium 1.0, a cross-platform development system for mobile and desktop applications. The open source system is compatible with JavaScript, PHP, and Ruby, which eliminates the need for mobile application builders to learn the Objective-C language for iPhone or Google's Java language for Android systems. A translator enables building mobile and desktop applications that will run natively on different systems. The system supports development for PCs, Macintosh, and Linux while mobile platforms include Apple iPhone and Google Android. Plans include Research In Motion Blackberry support within the year. Scott Schwarzhoff, vice president of marketing for Appcelerator attributes Titanium’s competitive advantage over other cross-platform development frameworks to its ability to “offer native performance as well as native UI (user interface) and access to device capabilities.” Eliminating the barrier of learning Objective-C makes Titanium highly attractive to developers. Appcelerator will also develop a version of Titanium for Apple's new iPad.

Industry: Technology, Consulting, & Professional Services, Telecommunications
Topic: Creative & Design, Experience & Interaction, Technology Implementation
Region: Global
Audience: Business to Business, Business to Consumer

Digital River Is Getting Social With Ecommerce (Electronic Commerce Guide)

Posted: 12/16/2010

Digital River, a global ecommerce service provider, recently launched SocialStream, a new social media tool. Using the tool, Digital River customers can rapidly set in motion new e-store promotions and then manage them over different Facebook and Twitter accounts. Ecommerce-Guide.com reported Jim Wehmann, senior vice president of global marketing for Digital River saying that “Social Stream lets marketers and e-store owners optimize social media campaigns with just a few clicks from within the standard Digital River interface they already know and use.” While SocialStream is certainly not the first ecommerce service offering of its kind, the package’s most significant advantage is that it provides e-store owners with access to social analytics. The ability to report critical commerce data relating to social media activities like unique clicks, conversions and revenue generated for each social campaign for each social account allows companies to validate the success of each campaign.

Industry: Marketing, Design, & Interactive Communications, Retail & Products, Technology, Consulting, & Professional Services
Topic: Business Intelligence, Content Strategy, E-Commerce, Experience & Interaction, Marketing Communications, Technology Implementation
Region: Global
Audience: Business to Business, Business to Consumer, Peer Groups & Communities

eBags’ Sales Spike Due To More Targeted Advertising (Internet Retailer)

Posted: 01/21/2010

Thanks to revved up sales starting Cyber Monday, reasonable product prices and some savvy marketing, eBags reported a 40.3% increase in holiday traffic over 2008. eBags, a leading online retailer of bags and accessories, also reported a 32% increase in sales, enjoying four of its top five best-selling days in its 10-year history. Peter Cobb, co-founder and senior vice president of marketing, attributes the boon to eliminating inefficient keyword spending and launching personalized e-mail marketing campaigns. Based on shoppers’ previous purchases, eBags offered products its customers really cared about, resulting in a 25% increase in email returns. The online retailer ramped up the campaign by establishing firm targets for sales resulting from particular keywords, resulting in a 45% increase.

Industry: Marketing, Design, & Interactive Communications, Retail & Products
Topic: Business Intelligence, Content Strategy, E-Commerce, Marketing Communications
Region: Global
Audience: Business to Consumer

Encouraging Online Consumers To Trade Caution For Confidence (Practical eCommerce)

Posted: 06/17/2010

Cautious “digital window shopping” may be a thing of the past thanks to a revelation by McAfee Secure. According to McAfee, the lapse between online consumers placing items in virtual shopping carts and completing purchases is nearly two days. Implementing a few cost, service, and security tips such as retailers’ use of coupons, size-based shipping discounts on orders, and price guarantees can help retail websites attract more confident consumers. Accepting multiple forms of payment, including product data links on website checkout pages, encrypting transactions, displaying “trust marks” showing website safety and reliability, and maintaining an organized, well-designed site will all help ensure both loyal consumers and timely transactions.

Industry: Marketing, Design, & Interactive Communications, Retail & Products
Topic: Content Strategy, Creative & Design, E-Commerce, Experience & Interaction, Marketing Communications
Region: Global
Audience: Business to Consumer

Facebook Like Button Helps Solve Retailer’s Dilemma (Fast Company)

Posted: 03/17/2011

To help solve the problem of overstocked inventory, San Francisco-based children’s clothing retailer Tea Collection put Facebook’s “Like” button into action. Customers saved big when they voted for their favorite items that were set to be discontinued and then enjoyed a hefty discount from $59 to $10 on the winning dress. The dress was an immediate sell out. While the company took a loss on it, marketing director Jeff Reichelderfer explained that the campaign more than made up for the losses with purchases that customers made on other items. Tea Collection, which sells its line in boutiques and department stores across the country as well as online, has since hosted two more competitions to help move inventory and further engage its customers.

Facelift for Facebook (Ecommerce Times)

Posted: 04/22/2009

Facebook recently underwent a redesign of its user home pages to put a direct spotlight on instant updates to friend posts. This has led many to compare the new look to Twitter but the additional result is a cleaner page based on more traditional web design and focused on information hierarchy. The new approach also generates several opportunities for Facebook to reach people interested in advertising to members of the social networking site. By offering the additional ad space, Facebook is hoping that marketers will embrace the idea of mixing ads with content and take advantage of the abundance of information on consumer behavior at their fingertips.

Industry: Marketing, Design, & Interactive Communications
Topic: Business Intelligence, Content Strategy, Marketing Communications
Region: Global
Audience: Peer Groups & Communities

Filtering The Noise: Discovery Personalizes The Online Experience (Tech News World)

Posted: 11/11/2010

The internet abounds with buzzwords. Now, there’s new buzz about “discovery,” the real-time aggregation and personalization of content as it is applied to an online experience. Take Amazon for example, an online retailer that makes purchasing recommendations based on your past buying behavior and others that match your browsing and purchasing habits. True discovery, however, elevates this concept to the next level: It will tie together what you have liked, purchased, viewed, discussed, and browsed, into a real-time aggregator that provides recommendations on any category of your choosing. For discovery to be completely revolutionary, it must have both an online and mobile interface. From websites like Yelp to smartphone applications like mobile GPS, several discovery platforms are in the works, including Ping, a music discovery engine launched by Steve Jobs in September.

Industry: Marketing, Design, & Interactive Communications, Retail & Products, Technology, Consulting, & Professional Services, Telecommunications
Topic: Content Strategy, E-Commerce, Experience & Interaction, Marketing Communications, Technology Implementation
Region: Global
Audience: Business to Consumer, Peer Groups & Communities

Finding Common Ground: Insights on Engineering and Design (BusinessWeek)

Posted: 06/05/2009

Microsoft Research Principal Scientist Bill Buxton is calling for engineers and user-experience designers to find some common ground. Faced with ongoing questions from well-intentioned engineers regarding design, Buxton acknowledges the answers are more complicated than becoming a designer themselves or simply learning to “do” design as many engineers suggest. First, Buxton counsels that professional competence equal to the task must be added to your team. While the UX and engineering tasks certainly go hand-in-hand, expert proficiency is difficult to come by for each discipline, making it often impossible to jump seamlessly between the two. Buxton advises a four-layered approach: Design awareness, Design literacy, Design thinking, and Design practice to achieve results and solutions worthy of your customers.

Industry: Marketing, Design, & Interactive Communications, Technology, Consulting, & Professional Services, Telecommunications
Topic: Creative & Design, Experience & Interaction, Technology Implementation
Region: Global
Audience: Business to Business, Business to Consumer, Peer Groups & Communities

Following the Digital Footprint with Google Friend Connect (eWeek)

Posted: 08/15/2009

New technology is making it easier than ever to follow your friends’ digital footprints as they trek across the web. Footprints, a gadget for Google’s Friend Connect service, was created by a Japanese programmer to reveal who’s visiting your Web site and when. The gadget displays the following information for up to ten visitors: the visitor’s name, time of last visit, and photo, which links to his or her personal profile. Users will have a reasonable degree of control when using Footprints, including the ability to erase their footprints each time a particular site is visited. The privacy controls also enable visitors to hide their profiles from the sites they visit. Further safeguarding privacy, visitors’ information will only appear if they are signed in and registered users of Friend connect.

Industry: Technology, Consulting, & Professional Services
Topic: Experience & Interaction, Technology Implementation
Region: Global
Audience: Business to Consumer, Peer Groups & Communities

Following The Trends: Internet Levels Playing Field For Small Businesses (BtoB Online)

Posted: 08/05/2010

Thanks to the Internet, small companies having difficulty competing with large companies for customers are in luck. Despite the fact that search query results are crowded, small business owners can take steps to maximize their online presence via search and social media by following a few simple tips. For instance, by updating business listings or creating new ones for companies and choosing social media networks wisely, marketers can integrate the increasingly important localization of their product or company. Becoming “vertical” is also key, since doing so means companies participate in many social sites, as is getting one-to-one with customers by paying specific attention to exactly what products they prefer.

Industry: Marketing, Design, & Interactive Communications, Retail & Products
Topic: Content Strategy, Experience & Interaction
Region: Global
Audience: Business to Business, Peer Groups & Communities

FranchiseOpportunities.com Increases Own Opportunities (BtoB Online)

Posted: 02/18/2010

In an effort to increase its leads in finding potential franchise owners, FranchiseOpportunities.com changed its usual e-mail marketing tactics. Rather than sending the standard monthly e-mail newsletter highlighting six or seven franchises to all 100,000 of its prospects, the company now sends out targeted e-blasts. These e-blasts, which are sent to specific, smaller groups of prospects, highlight a single franchise (based on prospects’ industry, geographic location, available liquid capital, and net investment capabilities), and provide a direct link to the franchise owner’s page. E-blast copy is also more action-oriented. “It’s all about semantics—taking an active voice that uses language our prospects use,” said Garth Snider, president of FranchiseOpportunites.com. An increase in leads resulted. “From 2008 to 2009 we have increased the number of leads coming from e-mail campaigns by 50% to 75%,” Snider said.

Industry: Marketing, Design, & Interactive Communications
Topic: Content Strategy, Experience & Interaction, Marketing Communications
Region: Global
Audience: Business to Business

From Business Revolution to Evolution in 15 Minutes (Harvard Business)

Posted: 12/17/2009

Struggling to create a breakthrough in your business strategy? The solution is as simple as turning the revolutionary into the evolutionary. It may sound like a slow process, but with the “15 minute competitive advantage” individual progressive steps occur quickly. As you build your business, each new lesson learned and experience gained (every 15 minutes) evolves into a step toward progress. Scott Cook, founder of Intuit, advises business owners “to turn business concepts into hypotheses to test fast.” Akin to rapid prototyping, this kind of “hypothesis testing” doesn’t require radical change when based on success markers like: Trial-able, Reversible, Familiar and Congruent with future directions, among others. The process gently leads consumers to the next level of business evolution without forcefeeding revolutionary new ideas before they are primed for mass consumption.

Industry: Technology, Consulting, & Professional Services
Topic: Content Strategy, Experience & Interaction, Technology Implementation
Region: Global
Audience: Business to Business

From Buzz to Buy: Social Commerce and Word-of-Mouth Marketing (ClickZ)

Posted: 04/01/2010

There’s a new buzz in town: social commerce skilfully links customers to customers online and then bridges them into commercial connections... driving customers to transition from "buzz" to "buy." The ultimate goal for delivering a meaningful and measurable social commerce program is to integrate all marketing activities into one streamlined campaign, blending social programs like Facebook, Twitter and company blogs with more traditional programs like in-store, direct marketing and mobile advertising. Building a social commerce program entails the following: (1) give your customers a venue for creating user-generated content; (2) expand your customer-voice from the outside-in and (3) leverage customer feedback in all your marketing initiatives. The challenge then is to deliver meaningful products and services that meet your customers’ needs.

Industry: Marketing, Design, & Interactive Communications, Technology, Consulting, & Professional Services
Topic: Content Strategy, Experience & Interaction, Marketing Communications, Technology Implementation
Region: Global
Audience: Business to Business, Business to Consumer, Peer Groups & Communities

Fuel Your Facebook Fan Page In 4 Easy Steps (Ecommerce Times)

Posted: 07/22/2010

Marketers may successfully be racking up the fan numbers on their Facebook Fan Pages, but they are ultimately failing to establish long-term relationships with customers in the process. Companies shouldn’t lose hope, however, because the code to successfully reaping rewards on Facebook lies in four critical steps. According to an E-Commerce News article, in order to retain customers, marketers need to “1) develop a strategy; 2) create a solid presence; 3) motivate [their] fans to take action; and 4) use Facebook to amplify other campaigns, promotions and marketing activities.” Committing to the management of their Facebook walls after business hours, considering brand contribution cadence, and asking if they are doing what their fans want will also aide companies in amping up their fan totals.

Industry: Marketing, Design, & Interactive Communications, Retail & Products
Topic: Content Strategy, Experience & Interaction, Technology Implementation
Region: Global
Audience: Business to Consumer, Peer Groups & Communities

Get The Scoop: Ben & Jerry’s Launches Sweet Twitter Campaign (Promo Magazine)

Posted: 09/16/2010

This summer there was a new way to get the latest scoop, and this time it wasn’t breaking news – it was free samples of ice cream from Ben & Jerry’s. Led from destination to destination by consumer tweets via Twitter, the “Scoop Truck” went on a sampling tour of New York City in June and July. While the initial campaign plan left one weekday open to a virtual “see-which-way-the-tweets-blow-the-truck” kind of spontaneity, by the end of the nearly two-month tour nearly half of the sweet stops were those requested by the 3,000 local followers the tour handle @benjerrytruck amassed. Responses to outgoing tweets yielded anywhere from five to 100 responses. Although followers will still be able to get the latest scoop through Twitter and view images of the happy samplers on Flickr, the next tour is aimed Boston, where stops will be announced primarily via Facebook.

Industry: Marketing, Design, & Interactive Communications, Retail & Products
Topic: Business Intelligence, Experience & Interaction, Marketing Communications, Technology Implementation
Region: North America
Audience: Business to Consumer, Peer Groups & Communities

Getting Social with Adobe Flash Platform Services (InformationWeek)

Posted: 10/22/2009

Adobe partnered with Gigya, a social media management platform, to launch Flash Platform Services, to add more sociability and measurability to developers creating Flash applications. The service’s three core principles: Distribution, Collaboration, and Social, aim to take Flash viral and social in the online distribution of Flash applications over platforms like Web, desktops and mobile devices. Available later this year, users will be able to “Flash” forward with the service that enables them to share, collaborate and facilitate real-time application distribution, tracking, and monetization to get one solid application that can ultimately deploy over 70 social networks and services. 98% of PCs with Internet connections are equipped with Adobe's Flash software, but applications are not always installed.

Industry: Technology, Consulting, & Professional Services, Telecommunications
Topic: Business Intelligence, Technology Implementation
Region: Global
Audience: Business to Business, Business to Consumer, Peer Groups & Communities

Giving Voice to Smartphones’ Other Applications (Marketing Vox)

Posted: 01/06/2010

The advent of smartphones has virtually made it obsolete to use mobile phones solely as phones. Current consumer uses of smartphones are exploding for non-voice communications like connecting to the internet, emailing and text messaging. Mobile Market View recently revealed a growing class of "heavy users" of non-voice communications. One example MarketingCharts wrote about was the percentage of users making more than 10 mobile internet accesses per week. The percentage continues to rise and currently represents more than one-fifth of all mobile users. This rise blows the door open for mobile advertising based on the exponential increase of commerical searches, particularly for local products. "Between waves one and three of Mobile Market View, consumers have basically doubled their use of the mobile platform for non-voice communications," said Rick Ducey, chief strategy officer, BIA/Kelsey.

Industry: Marketing, Design, & Interactive Communications, Telecommunications
Topic: Business Intelligence, E-Commerce, Marketing Communications
Region: Global
Audience: Business to Business

Global Spending on Mobile Advertising to Rise Exponentially by 2013 (Marketing Vox)

Posted: 11/08/2009

New data from Gartner predicts that global spending on mobile ads will rise 74%, reaching $913.5M this year, escalating to more than $13B by 2013. The report claims that location-based targeting and bigger gains in GPS technology, along with wide adoption of smartphones, 3G network data plans and downloadable applications will incite the growth as early as 2010. Parks Associates reports that advertising revenues in the US and Canada will grow from $208M in 2009 to $1.5B by 2013, with smartphone sales accounting for 45.5% of all mobile phone sales that year. JiWire reports a 79% increase in the use of mobile devices at public Wi-Fi hotspots in North America in the first half of 2009, and while research from MRI shows early consumer disapproval with mobile ads, 20% of that same audience would like to watch live TV via their cellphones.

Industry: Marketing, Design, & Interactive Communications, Technology, Consulting, & Professional Services, Telecommunications
Topic: E-Commerce, Experience & Interaction, Marketing Communications, Technology Implementation
Region: Global, North America, Asia Pacific, Europe
Audience: Business to Consumer

Google and Bing Prepare Real-Time Searches to Compete with Social Media (BusinessWeek)

Posted: 12/03/2009

In a socially-driven market it’s tough even for the big dogs like Google and Microsoft to stay relevant. Harder still when Web surfers turn first for information to the sites they spend the most time on like Twitter and Facebook. Google and Microsoft will soon feature information plucked from social media sites on search pages. Microsoft users can perform searches for tweets and eventually status updates posted to Facebook. Google will add Twitter updates in search results and offer a search tool that delivers feeds posted by the searcher’s friends on social sites. Traffic to U.S. search engines grew 15% in the past year while traffic to Twitter exploded tenfold and tripled on Facebook. Considering those stats, Microsoft and Google are hoping to diversify their offerings by adding the new features and functionality searchers expect and capitalize on new ad revenue generated through targeted advertising.

Industry: Marketing, Design, & Interactive Communications, Retail & Products, Technology, Consulting, & Professional Services
Topic: Content Strategy, Experience & Interaction, Marketing Communications, Technology Implementation
Region: Global
Audience: Business to Consumer, Peer Groups & Communities

Growing the List: Hot New Tactics for 2009 (Marketing Vox)

Posted: 07/31/2009

Research conducted by ExactTarget, Ball State University, and the Email Marketers Club, provides an insider’s view into successful list growth. Best practices include on-site registration and capturing information through inbound call centers. Collecting customers’ email addresses during times of active participation-at point of sale, during online shopping and in store via text messaging- is an actionable strategy with a 60% higher success rate than offline activities like list rental and display advertising. The fastest-growing tactics for 2009 include email subscriptions via text messaging and enabling consumers to share email content with their social networks, with growth projected at 500% and 348%, respectively. The study also reports that B2B marketers entice more new subscribers with ‘incentivized’ registrations while ‘non-incentivized’ subscriptions are more effective for B2C marketers.

Industry: Marketing, Design, & Interactive Communications, Retail & Products, Telecommunications
Topic: Business Intelligence, Content Strategy, E-Commerce, Experience & Interaction, Marketing Communications
Region: Global
Audience: Business to Business, Business to Consumer

Hooked on Location: Skyhook Plug-In Delivers with Pin-Point Accuracy (Information Week)

Posted: 07/03/2009

Building on the recent wave of location-centric applications, three leading Web applications–MapQuest, Flickr, and WeatherBug–are using Skyhook Wireless’s Loki plug-in to determine the precise location of any Wi-Fi enabled device that permits it. With a database featuring more than 100 million Wi-Fi access points, Skyhook triangulates signals from GPS and cell phone towers to deliver precise locations. The app can be seamlessly added to any Web site with a few simple lines of JavaScript. Companies utilizing the technology include Glympse, T-Mobile and Apple’s iPhone App Store. For example, T-Mobile G1 phone users can now download free software from Glympse that enables them to establish local links with other phones to track users' changing locations with pin-point accuracy.

Industry: Technology, Consulting, & Professional Services, Telecommunications
Topic: Business Intelligence, Content Strategy, Experience & Interaction, Marketing Communications, Technology Implementation
Region: Global
Audience: Business to Business, Business to Consumer

How Big Is Big? The Rise Of The Mobile Advertising Market (Marketing Vox)

Posted: 12/01/2010

eMarketer recently revised its assessment of the mobile ad market, predicting it will grow 79% to over $743 million this year alone – growing to more than $1.1 billion in 2011 and more than $2.5 billion by 2014. Based on these numbers, it’s safe to say mobile has been elevated to mainstream status. The report indicates that SMS is still the largest format, with an estimated tally of $327 million for 2010. Companies like Phizzle and Skycore are further enhancing their service offerings to engage audiences and allow increased functionality to their users, including enabling mobile marketers to run applications such as movie trailers sent with tickets or sports videos sent with tickets. eMarketer predicts that display formats will increase. Apple’s iPhone remains the top choice with 82.7% of marketers, but Android’s 9% increase since last quarter indicates it is quickly gaining traction. Other services new to the market include Opera Software’s Ad Marvel, Sprint’s Sprint ID and Burstly.

Industry: Marketing, Design, & Interactive Communications, Technology, Consulting, & Professional Services, Telecommunications
Topic: Business Intelligence, Content Strategy, E-Commerce, Experience & Interaction, Marketing Communications, Technology Implementation
Region: Global
Audience: Business to Business, Business to Consumer

If At First You Don’t Succeed: Give It Another Go (Ecommerce Times)

Posted: 05/27/2010

A new Google feature is giving advertisers another go at customers they may have baited, but didn’t fully hook with a purchase. Tested in beta last year, the “remarketing” feature is now available throughout the Google Content Network (GCN), including on YouTube. Although remarketing is not a novel idea, it does help marketers limber up their campaigns. The feature can be tied into search campaigns, leveraged with targeted messages across different Web pages or run simultaneously with other remarketing campaigns. Here’s how it works: companies drive traffic to their Web site via search ads and then retarget those same customers with customized ads as they browse other sites across the GCN. Remarketing is an often underutilized yet successful tactic – only 31 percent of marketers surveyed by Advertise.com and the Search Engine Marketing Professional Organization (SEMPO) have tried it yet 53.1 percent of those enjoyed great success with it.

Industry: Marketing, Design, & Interactive Communications, Retail & Products
Topic: Business Intelligence, E-Commerce, Experience & Interaction, Marketing Communications
Region: Global
Audience: Business to Business, Business to Consumer

InterContinental Hotels Group Offers Hospitality With A Technical Twist (InformationWeek)

Posted: 10/14/2010

It’s easy to chalk IHG's, InterContinental Hotels Group, ubiquitous success up to one thing: customer loyalty. Tom Conophy, IHG's CIO, said the company’s core focus is on making customers "the center of our universe," and customer loyalty is vital to growth in the hospitality industry. The ever-growing hotel group, which owns seven hotel chains, including Crowne Plaza, Holiday Inn, and InterContinental Hotels, keeps its guest doors swinging by making business intelligence one of their core competencies. 200 million guest profiles currently occupy the company’s 25 TB database, with detailed information on 43 million loyalty plan members. The company currently receives 30 million availability requests per day, supported by its own proprietary search technology, the Bottom-Up Optimum Search Strategy(BOSS). "Search is the killer app for us," Conophy says, and with IHG’s iPhone app as the industry’s most downloaded, adding mobility is another success factor with a concept the group has named “Virtually Me.”

Industry: Marketing, Design, & Interactive Communications, Retail & Products, Technology, Consulting, & Professional Services, Telecommunications
Topic: Business Intelligence, Content Strategy, Creative & Design, E-Commerce, Experience & Interaction, Marketing Communications, Technology Implementation
Region: Global
Audience: Business to Consumer

Kitty Crowdsourcing? New Service Helps Businesses Collect And Rank Innovative Ideas (Fast Company)

Posted: 09/02/2010

When Princeton sociology professor Matthew Salganik came across KittenWars.com, he knew he found a valuable model for his own crowdsourcing website, All Our Ideas, which merges sociology and computer science techniques to enable organizations to collect ideas and rank them more effectively. A virtual idea factory, the service allows users to launch their own question and answer websites. If neither answer presented is acceptable to visitors, they can simply add their new ideas to the mix. Those new ideas then get filtered into the voting pool. Salganik explains, “If you ask for suggestions, especially online, you may get thousands of ideas that can take weeks to sort through. On the other hand, if you use a survey with preset questions and answers, you can get lots of data but few new ideas." The service is already gaining traction with organizations like Princeton’s class of 2008 student government, which used the tool to pinpoint the most pressing issues on undergrads minds.

Industry: Marketing, Design, & Interactive Communications, Technology, Consulting, & Professional Services
Topic: Business Intelligence, Content Strategy
Region: Global
Audience: Business to Business, Business to Consumer, Peer Groups & Communities

Latinos Make Up Huge Piece Of Mobile Marketing Pie (ClickZ)

Posted: 03/31/2011

Mobile phone use is on the upswing among the Latino population, rising 26 percent from 2006 to 2010 compared to 18 percent of the general population. Three key markers indicate that the Hispanic population will continue to drive mobile marketing: they care about social connectivity, they are actively seeking fun experiences and they are open to innovation. The proof is in the pudding: 82 percent of the market has been penetrated; mobile phones are outpacing landlines among this demographic as the primary source of communication; this group is more interested in mobile web browsing than the average population; 24 percent of mobile users have downloaded at least one app; and the group has demonstrated that enhancing their lives through social connectivity is a priority.

Industry: Marketing, Design, & Interactive Communications, Telecommunications
Topic: Content Strategy, Creative & Design, Experience & Interaction, Marketing Communications
Region: Global
Audience: Business to Consumer

Market Intelligence the Smartphone Way (CRM Daily)

Posted: 02/04/2010

Context-aware software tries to connect the real world with the vast stores of information about places in a virtual world: the Internet. The technology channels the knowledge amassed to provide useful tools to the smartphone user. Consumers gain more control over their buying experiences and save time when they purchase from vendors who have critical insight into their shopping habits. The software’s diverse industry applications include retail, business management, hospitality, and food and beverage. Research firm Gartner projects the market for this technology will grow to $12 billion by 2012, with Google standing in prime position to address and profit from the new wave of demand. Other companies that stand to benefit are Nokia, Cisco Systems, Avaya, large telcos like China Telecom or potentially even social networks such as Facebook, Gartner says.

Industry: Marketing, Design, & Interactive Communications, Retail & Products, Technology, Consulting, & Professional Services, Telecommunications
Topic: Business Intelligence, Experience & Interaction, Marketing Communications, Technology Implementation
Region: Global
Audience: Business to Business, Business to Consumer, Peer Groups & Communities

Mastercard Campaign Praises Hockey’s “Unsung Heroes” (Strategy Magazine)

Posted: 06/09/2010

“Unsung heroes” are typically the faces behind the scenes, eschewing the limelight to help launch others to the top spot. In an unexpected turn, Mastercard’s new campaign casts new light on the "unsung heroes" of the hockey world. In support of its title sponsorship of the 2010 MasterCard Memorial World Cup, MasterCard’s saucy, mockumentary-style campaign features live-action vignettes that pit inanimate objects against each other to battle it out alongside real athletes. The digital campaign celebrates mundane objects like alarm clocks, cups of coffee, garage doors, dumbbells, slush and shock absorbers, whose efforts are often overlooked in the hockey player’s quest to meet challenges. Designed to be dynamic, memorable and cost-effective, the campaign extends the creative theme with trading cards featuring each item and rich media ads on TSN.ca, Sportsnet.ca, CHL.ca and NHL.com, as well as the major Canadian portals that drive visitors to the Mastercard.ca site to vote on their favorite videos. Mastercard will run the "Unsung Heroes" campaign until the end of the Memorial Cup on May 23.

Industry: Marketing, Design, & Interactive Communications
Topic: Content Strategy, Creative & Design, Experience & Interaction, Marketing Communications
Region: North America
Audience: Business to Business, Business to Consumer

Mastering The Whole Customer Experience (.net)

Posted: 04/15/2010

In a recent interview, Oliver Lindberg caught up with Paul Dawson, EMC Conchango’s experience director, to discuss the company’s methodology. EMC Conchango concentrates on what it calls “total experience design,” taking a comprehensive look at the customer journey from beginning to end, and all the points in between. EMC Conchango operates as the European arm of EMC Consulting, allowing it to leverage its global reach and cast a wider net to capture more global business. Based on fact, the experience planning process incorporates Agile methodology, regularly released software and eye tracking to analyze how people interact with the content of a page. The agency is also experimenting with electroencephalograms that are literally wired to reveal what consumer’s brains are thinking and feeling. The agency also partners with Microsoft to adopt new user-facing technology to better understand customer behavior and devise ways to prolong consumer interactions with brands and products.

Industry: Marketing, Design, & Interactive Communications, Retail & Products, Technology, Consulting, & Professional Services
Topic: Content Strategy, Creative & Design, E-Commerce, Experience & Interaction, Marketing Communications, Technology Implementation
Region: Global, Europe
Audience: Business to Business, Business to Consumer

Maximize your Web Site’s Mobilization with CSS (Practical eCommerce)

Posted: 09/11/2009

With mobile internet use and mobile-friendly browsing on the rise, expert Armando Roggio is encouraging businesses to consider his “Web Design Tips” before redesigning their e-commerce sites to address their mobilization. Simple techniques such as adding a second style sheet or slightly revising a page’s HTML can enhance mobile shopping experiences without wasting time to register new mobile domains or create mobile-specific styles. The best solution? According to Roggio, it’s more efficient to redesign your current site to render well across multiple platforms including mobile, desktop, RSS, and more, using CSS. To illustrate his advice, Roggio creates a home page for an e-commerce comic book store with an instructional video demonstrating how to create mobile-friendly background images.

Industry: Marketing, Design, & Interactive Communications, Retail & Products, Technology, Consulting, & Professional Services, Telecommunications
Topic: Creative & Design, E-Commerce, Experience & Interaction, Technology Implementation
Region: Global
Audience: Business to Business, Business to Consumer

Microsoft Vine: A New Twist on Social Marketing (CNN Money)

Posted: 06/05/2009

In an effort to untangle a new path toward social networking prosperity, Microsoft Vine is branching out into unchartered territory: charging subscription fees. Hailed as the 911 for the 21st Century, the new platform will focus on climbing the social networking ladder into the public safety and emergency information arenas by limiting activity to two actions: alerts and reports. Users can customize profiles and bunch their friends and family into groups, creating a virtual safety net to keep informed about events as major as hurricanes or national crises, or as minor as a snow day. The testing phase offers the opportunity to discover how city emergency management agencies across the country might implement this new communication tool. While the basic service will be free, premium services like smartphone access will come with a price tag.

Industry: Marketing, Design, & Interactive Communications, Technology, Consulting, & Professional Services
Topic: Content Strategy, Experience & Interaction, Technology Implementation
Region: North America
Audience: Business to Business, Business to Consumer, Peer Groups & Communities

Motricity Delivers User-Preferred Content On-the-Go (CIO Magazine)

Posted: 10/27/2010

Motricity recently launched mCore MobileCast, a service that allows wireless carriers and large companies to define content based on their smartphone users’ preferences. Requiring "zero touch" by the users, the cloud-based service takes a user’s location and prior usage into account before delivering audio, video, text and HTML5 content streamlined to the user’s preferences. For instance, a mobile user purchases tickets to a rock concert via a mobile device. Enter mCore MobileCast: The service ingests the concert data in combination with GPS data to disseminate auxillary information to the user, such as the concert's opening act, parking locations and even places to eat nearby. "All that information is in separate places today, but we aggregate it all up," said Jim Ryan, Motricity’s chief strategy and marketing officer. The company provides mobile infrastructure services to "hundreds of enterprises" and 10 major wireless carries, including the top four in the U.S., Ryan said.

Industry: Marketing, Design, & Interactive Communications, Retail & Products, Technology, Consulting, & Professional Services, Telecommunications
Topic: Business Intelligence, Content Strategy, E-Commerce, Experience & Interaction, Marketing Communications, Technology Implementation
Region: Global
Audience: Business to Consumer

New Old Spice Campaign Aims To Go Viral With A Little Mystery (Fast Company)

Posted: 08/19/2010

Ad firm Wieden+Kennedy has taken a successful “Old” television ad concept viral. Old Spice, owned by Procter and Gamble, is leveraging the appeal of its TV spot star, Isaiah Mustafa, by taping 30-second YouTube videos in response to Twitter feeds. The team behind the campaign works in conjunction with technology to scan responses and identify the social influence of those responders to choose messages that will create a wow factor and perpetuate themselves throughout “virally-relevant” communities. Wieden's global interactive creative director Iain Tait asserts that rather than using a dedicated proprietary site, the campaign gets maximum exposure on YouTube, especially since the current spots are being watched and re-tweeted extensively. The ability of embedded material on YouTube to be liked, shared, favored and dispersed quickly factored into the decision for which social medium to use. Heeding the nature of the ‘want it new, want it now” internet culture, the company strives to produce the video responses in real time to the keep the content fresh, relevant to the brand and newsworthy. The content goes successfully beyond pure entertainment value to make “the connection between the content, the product and the experience of the product.”

Industry: Marketing, Design, & Interactive Communications, Retail & Products, Technology, Consulting, & Professional Services
Topic: Content Strategy, Creative & Design, Experience & Interaction, Marketing Communications, Technology Implementation
Region: Global
Audience: Business to Consumer, Peer Groups & Communities

On-Demand Software Adds Flexibility to Direct Digital Marketers (Ecommerce Times)

Posted: 01/21/2010

The robustness of Software-as-a-Service (SaaS) products positions them to effectively tackle emerging trends in direct digital marketing. The secret to their success? They share the same “it” factor ideals that often boost the best new businesses to the top of the rung: they are cost-effective, easy to implement and inherently scalable. On-demand products must seamlessly integrate between the three primary channels of direct digital marketing–email, mobile and Web–meaning developers must create software that is simultaneously heightened in usability and simple to implement. The bottom line is that the functionality and flexibility of SaaS and universal profile management systems enhance direct digital marketers’ own flexibility and success in their drive to leverage customer information and boost sales.

Industry: Marketing, Design, & Interactive Communications, Retail & Products, Technology, Consulting, & Professional Services
Topic: Business Intelligence, Content Strategy, E-Commerce, Marketing Communications, Technology Implementation
Region: Global
Audience: Business to Business, Business to Consumer

On-the-Go with Target’s Mobile Gift Cards (Promo Magazine)

Posted: 03/18/2010

Now, with its mobile gift card option, Target, the second-largest U.S. discount chain, makes paying with plastic old school. The retailer is letting customers use mobile phones to redeem gift cards as more consumers use phones with Internet access. Shoppers simply save the account numbers for their Target GiftCards to a PIN-protected area at either online or at the retailer's mobile-optimized site. Customers access the mobile site on their phones, enter the login and PIN for the card and complete the purchase when the cashier scans the unique 2D barcode on the display screen into Target’s P-O-S system, which has been outfitted across all 1740 Target stores nation wide. Customers can also access the mobile site to view merchandise, check product availability, manage gift registries and find locations, among other things. Other retailers like Starbucks and 7-Eleven are testing similar barcode technology to incorporate into their mobile business strategies.

Industry: Retail & Products
Topic: E-Commerce, Experience & Interaction, Technology Implementation
Region: North America
Audience: Business to Consumer

Online Communities Strengthen Brand Power (Chief Marketer)

Posted: 05/24/2009

No matter your product or service, building online brands means building virtual communities that cultivate customer loyalty and provide lasting value. Shaping customer experiences that allows for custom-control, targeted e-mail follow-ups and strategic communications will not only maximize the time your customers spend with your brand, it will also increase your messaging impact and build mindshare, too. It never hurts to make the experience enjoyable, too, through elements like compelling visual design, intuitive navigation and user-generated content. Take for instance, the Pen Collective, by eROI and Wacom. The group now boasts more than 3000 active members, due to the brand’s intuitive mix of tutorials, testimonials, wit and social networking to create an inimitable personal connection to the brand.

Industry: Marketing, Design, & Interactive Communications, Retail & Products
Topic: Business Intelligence, Content Strategy, Experience & Interaction, Marketing Communications, Technology Implementation
Region: Global
Audience: Business to Business, Business to Consumer, Peer Groups & Communities

Online Game Features Upscale Brands To Give Users A Virtual Retail Fix (BrandWeek)

Posted: 09/02/2010

Popsugar's new online game, "Retail Therapy", merges social gaming with e-commerce to give users an insanely addictive fashion fix. Available on Facebook and at Playretailtherapy.com, the game can be played for free or users can purchase virtual goods priced from $1 to $100. Here's how the fashion-forward game works: players fill empty store shelves with virtual goodies from premier labels like Banana Republic, Barneys New York, Gap and Juicy Couture. Sponsors like Diane von Furstenberg and Topshop have even opted to launch virtual stores in which users can purchase products. Players can also make the leap into any of the retailers' sites to fill their shopping carts with real merchandise. Friends can visit other friends' shops or create unique looks to share among their networks. By modeling aspects of the game after the wildly popular Farmville, CEO Brian Sugar "believes that Retail Therapy can entice users to open up their wallets . . . to purchase virtual goods by promising competitive advantages and overall better game play."

Industry: Marketing, Design, & Interactive Communications
Topic: Content Strategy, E-Commerce, Experience & Interaction, Marketing Communications
Region: Global
Audience: Business to Consumer, Peer Groups & Communities

Opening the Line of Communication with Feedback-Form Analytics (Electronic Commerce Guide)

Posted: 02/04/2010

We’ve all heard of shopping cart abandonment. Until now, companies have had no way of knowing if this so-called digital window shopper’s syndrome was due to Web glitches or other, more personal, reasons. Kampyle is changing that by offering on-demand feedback-form analytics so companies can improve their turnover rates by learning more about their customers. The customizable forms promote open communication between customer and company by directly asking customers relevant questions to reveal why they chose not follow through with their purchases. The software also features “smart pop-ups” that can be personalized to appear when the visitor clicks off the site. Easy to implement, companies can have the service converting clicks into sales in as little as five minutes.

Industry: Marketing, Design, & Interactive Communications, Retail & Products, Technology, Consulting, & Professional Services
Topic: Business Intelligence, Creative & Design, E-Commerce, Experience & Interaction, Technology Implementation
Region: Global
Audience: Business to Business

Playing it Safe: Conservative Web Site Design (Fast Company)

Posted: 10/08/2009

There is one critical factor to Web site design that cannot be ignored: the reader rules. Designing Web sites with a conservative approach first addresses readers’ expectations, with just the perfect dose of panache to make your site sizzle. The conservative rule of thumb? Organize your information in a way that flows effectively. Fast moving elements like flash should take center stage while slower moving elements like columns and news bites should flank the outer rails. Smashing Magazine sampled 50 top Web sites to pinpoint the definition of 'readability' and establish some basic guidelines for effective type layout, including font type, font size and link styling. So the next time you try to equate "conservative" with "boring" consider this: sometimes slow and steady really does win the race.

Industry: Marketing, Design, & Interactive Communications
Topic: Content Strategy, Creative & Design, Experience & Interaction
Region: Global
Audience: Business to Business

Previous 1 2 Next

What We Are Reading

Browse By: