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Zappos Implements “Video Experience” (CIO Magazine)
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Posted: 04/15/2010
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Zappos recently launched interactive videos detailing Nike products, one of the shoe and clothing company’s largest brands. Initiated from customer queries that were best addressed visually, Zappos used software from Overlay.tv to link videos about various Nike items to its supply-chain system. Among the perks: shoppers can click on featured items to view any current promotions and find out if the product is available in stock. Customers can post video links on Facebook, upload their own videos to Zappos.com and post comments. Zappos objective is not necessarily the bottom line, but it will track stats on customer click-thrus and purchases. "The goal is to create a more pleasurable experience on our site," Kalma says. "The general philosophy is that will lead to purchases."
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
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Wise Foods’s Scan It To Win It Sweepstakes (Promo Magazine)
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Posted: 03/31/2011
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The 2009 launch of Wise Foods’s first sweepstakes generated 37,000 opt-in email addresses to its database. Last year, the company ran the same program during the same time frame and added another 20,000 addresses to its list. "The biggest chunk of our yearly database has come through this one promotion," said Kevin Foltz, marketing manager for Wise Foods. Designed to capture return visitors, this year, the 90-day sweepstakes is being tied to Wise’s 90th birthday celebration. The company promotes the sweeps via its Website and Facebook page, on partner Coupons.com Web pages, through text messages and banner ads and via in-store displays and header cards.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction,
Marketing Communications
Region:
North America
Audience:
Business to Consumer,
Peer Groups & Communities
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Where New Technologies Emerge: The Consumer Electronics Show in Las Vegas (New Media Knowledge)
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Posted: 03/18/2010
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Driven by innovation, the annual Consumer Electronics Show in Las Vegas again brought hot products to the forefront. A traditional showcase for new and emerging technologies and gadgets, the show provides an interactive forum for companies to reveal their latest and greatest products and services. This year, Yahoo announced a host of new partners for its Connected TV project, which aims to provide Internet service to televisions. In addition, Panasonic TV’s new built-in video camera allows customers to make Skype video calls. Andrew Lim, editor of mobile reviews site Recombu, told NMK, “It's about giving consumers better access to existing services….” Car manufacturer Ford is integrating social media into their services with its Sync MyTouch in-car Internet system, which allows on-the-go drivers to access the Web via WiFi or 3G mobile connection. CES 2010 demonstrated that once-complex technology continues to become more user-friendly.
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Industry:
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Consumer
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Wharton’s Future of Advertising Project (Knowledge@Wharton)
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Posted: 11/19/2009
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According to Wharton School's SEI Center for Advanced Studies in Management, advertising has gone the way of the black and white television. Asking the question, “what will replace it?” Wharton’s effort is aptly named the Future of Advertising Project. Practicing what it preaches, Wharton is not only collecting case studies, data and fresh expert insight to identify best practices for the future; it is employing New Media techniques to expand its own audience. Wharton’s approach includes partnering on the launch of a new channel on Google's YouTube site called Fast.Forward. The site features short video clips called "quick perspectives" that elaborate on the future of marketing from executives, ad gurus and academic thought leaders. The project examines the creative combinations of old and new media that are defining the radical new terrain of advertising and expands it to a wider audience.
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
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Web Analytics Key to Performance (Target Marketing)
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Posted: 05/13/2009
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Carol Ott, director of e-commerce finance and web analytics, of the San Diego based company PETCO gets a fond feeling when she considers how web analytics serve her company. In a discussion with Target Marketing she explains why following the complete picture of customer behavior online can more clearly gauge marketing ROI than first and last click. She emphasizes the importance of continuous assessments and optimization of online programs to stay on top of and adjust to the constant changes in customer behavior. This combined with benchmarks and key performance indicators will help companies evaluate their success.
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Industry:
Retail & Products
Topic:
Business Intelligence,
E-Commerce,
Experience & Interaction
Region:
Global
Audience:
Business to Consumer
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We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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