 |
|
|
Zappos Implements “Video Experience” (CIO Magazine)
|
|
Posted: 04/15/2010
|
|
 |
|
|
Zappos recently launched interactive videos detailing Nike products, one of the shoe and clothing company’s largest brands. Initiated from customer queries that were best addressed visually, Zappos used software from Overlay.tv to link videos about various Nike items to its supply-chain system. Among the perks: shoppers can click on featured items to view any current promotions and find out if the product is available in stock. Customers can post video links on Facebook, upload their own videos to Zappos.com and post comments. Zappos objective is not necessarily the bottom line, but it will track stats on customer click-thrus and purchases. "The goal is to create a more pleasurable experience on our site," Kalma says. "The general philosophy is that will lead to purchases."
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
|
|
|
|
Write It. Snap it. Post it. Done. Posterous Launches Mobile App PicPosterous (Fast Company)
|
|
Posted: 09/25/2009
|
|
|
|
|
Touted as the simplest blogging tool to date, Posterous makes it easier for bloggers to post content to multiple accounts with just one step: by emailing post@posterous.com. Anytime users send a document or upload a photo or link, Posterous autoposts the content to any other accounts users specify, including other administered blogs and emailing posts to subscribers. Add the photoblogging app PicPosterous to the mix for yet an even easier way to upload photos and video to your sites quickly. By replacing your built-in camera app and using Apple’s in-app emailing, you snap photos continuously and post them live instead of having to wait until the end of an event. With ease and speed at the forefront of this power-tool app, this may just be the app to woo even non-experts.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Peer Groups & Communities
|
|
|
|
Where New Technologies Emerge: The Consumer Electronics Show in Las Vegas (New Media Knowledge)
|
|
Posted: 03/18/2010
|
|
|
|
|
Driven by innovation, the annual Consumer Electronics Show in Las Vegas again brought hot products to the forefront. A traditional showcase for new and emerging technologies and gadgets, the show provides an interactive forum for companies to reveal their latest and greatest products and services. This year, Yahoo announced a host of new partners for its Connected TV project, which aims to provide Internet service to televisions. In addition, Panasonic TV’s new built-in video camera allows customers to make Skype video calls. Andrew Lim, editor of mobile reviews site Recombu, told NMK, “It's about giving consumers better access to existing services….” Car manufacturer Ford is integrating social media into their services with its Sync MyTouch in-car Internet system, which allows on-the-go drivers to access the Web via WiFi or 3G mobile connection. CES 2010 demonstrated that once-complex technology continues to become more user-friendly.
|
|
Industry:
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Consumer
|
|
|
|
What's In A Name? The Term Cloud Computing Breathes New Life Into An Existing Technology (Forbes)
|
|
Posted: 08/05/2010
|
|
|
|
|
In an industry where fancy buzzwords abound, "cloud computing" really signifies more of a generational evolution than a new technology. While there may be some hype related to doing business "in the cloud," on-demand, internet-based computing leverages the same technology companies like Google and Amazon pioneered and perfected through trial and error. Now, companies can access even more highly evolved programs like Google App Engine and Apache Hadoop - as well as a steadily increasing list of other options - to write their own data center infrastructure applications. In a virtual world where complete computer security is always somewhat questionable, the flexible and economical strengths of cloud computing remains very attractive to corporate computing operations. The end-goal is to partner with trustworthy, security-focused services that respond to and eliminate threats as they are exposed.
|
|
Industry:
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Technology Implementation
Region:
Global
Audience:
Business to Business
|
|
|
|
Wharton’s Future of Advertising Project (Knowledge@Wharton)
|
|
Posted: 11/19/2009
|
|
|
|
|
According to Wharton School's SEI Center for Advanced Studies in Management, advertising has gone the way of the black and white television. Asking the question, “what will replace it?” Wharton’s effort is aptly named the Future of Advertising Project. Practicing what it preaches, Wharton is not only collecting case studies, data and fresh expert insight to identify best practices for the future; it is employing New Media techniques to expand its own audience. Wharton’s approach includes partnering on the launch of a new channel on Google's YouTube site called Fast.Forward. The site features short video clips called "quick perspectives" that elaborate on the future of marketing from executives, ad gurus and academic thought leaders. The project examines the creative combinations of old and new media that are defining the radical new terrain of advertising and expands it to a wider audience.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
|
|
We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
Title (Z-A)
|
M3W Favorites
