 |
|
|
Zappos Implements “Video Experience” (CIO Magazine)
|
|
Posted: 04/15/2010
|
|
 |
|
|
Zappos recently launched interactive videos detailing Nike products, one of the shoe and clothing company’s largest brands. Initiated from customer queries that were best addressed visually, Zappos used software from Overlay.tv to link videos about various Nike items to its supply-chain system. Among the perks: shoppers can click on featured items to view any current promotions and find out if the product is available in stock. Customers can post video links on Facebook, upload their own videos to Zappos.com and post comments. Zappos objective is not necessarily the bottom line, but it will track stats on customer click-thrus and purchases. "The goal is to create a more pleasurable experience on our site," Kalma says. "The general philosophy is that will lead to purchases."
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
|
|
|
|
Web Analytics Key to Performance (Target Marketing)
|
|
Posted: 05/13/2009
|
|
|
|
|
Carol Ott, director of e-commerce finance and web analytics, of the San Diego based company PETCO gets a fond feeling when she considers how web analytics serve her company. In a discussion with Target Marketing she explains why following the complete picture of customer behavior online can more clearly gauge marketing ROI than first and last click. She emphasizes the importance of continuous assessments and optimization of online programs to stay on top of and adjust to the constant changes in customer behavior. This combined with benchmarks and key performance indicators will help companies evaluate their success.
|
|
Industry:
Retail & Products
Topic:
Business Intelligence,
E-Commerce,
Experience & Interaction
Region:
Global
Audience:
Business to Consumer
|
|
|
|
U.S. Hispanics Prime Target for Internet and Mobile Advertisers (Marketing Vox)
|
|
Posted: 01/06/2010
|
|
|
|
|
The Hispanic online demographic is growing more than twice as fast as the overall national online population. Add to the equation that 88% of Hispanics consume content from their mobile phones, and the environment grows even riper for advertisers to target a population just shy of 50 million. Mobile initiatives from Yahoo include mobile search, US and global news in Spanish, and email and social networking connections, among others while those via internet from Orange Advertising Network include site-specific placements, customized branded entertainment, and direct-response campaigns. Mobile advertisers including HBO, Harley-Davidson, Rite Aid, Arby's and Cheetos have sent opt-in offers and ads to Hispanic users through HipCricket's Hispanic Mobile Marketing Network, which projects that Hispanic buying power will exceed $1 trillion in the next year.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Telecommunications
Topic:
Content Strategy,
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
North America,
South-Central America
Audience:
Business to Business,
Business to Consumer
|
|
|
|
Turning a New Page: Penguin Demos Interactive Books For The iPad (Digital Arts)
|
|
Posted: 04/01/2010
|
|
|
|
|
Imagine pointing on an interactive screen to accurately reveal constellations lighting up the night sky. Penguin Books recently unveiled fantastically interactive books like this one, which uses iPad’s compass app, at the Financial Times Digital Media and Broadcasting Conference in London. Taking Apple’s ePub application beyond the traditional narrative text it is designed to support, CEO John Makinson demoed how a number of titles ranging from popular children's literature to medical textbooks could be ported for the iPad. Makinson views the iPad as an out-of-the-box approach for e-book publishers, saying that "the definition of a book itself, as we can see, is up for grabs." Extended capabilities include embedded audio, video and streaming for both “learning and leisure apps” to further strengthen “Pearson’s, the publishing powerhouse that owns both Penguin Books and The Financial Times, push into digital and online education.”
|
|
Industry:
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Creative & Design,
E-Commerce,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Consumer
|
|
|
|
Trigger Happy: Ways To Create Successful E-Mail Campaigns (Practical eCommerce)
|
|
Posted: 02/03/2011
|
|
|
|
|
When it comes to e-mail campaigns, there are a handful of strategies to use that can help capitalize on the power of triggered mailings, which have a proven track record of phenomenal response and conversion rates. The best approach is to begin with the simplest e-mails proven to elicit conversion, and then scale up the campaign to include more nuanced and complex e-mails. Here are six proven examples that can help your company establish a personal connection with your customers: (1) Welcome e-mails; (2) Reorder or order reminder e-mails; (3) Birthday or special-occasion e-mails; (4) Transactional emails; (5) Abandoned cart e-mails and (6) Abandoned site browse or search emails. All these examples offer the marketer’s toolbox a number of ways to create and maintain long-term relationships with customers and stimulate repeat business at the same time.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Consumer
|
|
We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
Title (Z-A)
|
M3W Favorites
