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What's In A Name? The Term Cloud Computing Breathes New Life Into An Existing Technology (Forbes)
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Posted: 08/05/2010
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In an industry where fancy buzzwords abound, "cloud computing" really signifies more of a generational evolution than a new technology. While there may be some hype related to doing business "in the cloud," on-demand, internet-based computing leverages the same technology companies like Google and Amazon pioneered and perfected through trial and error. Now, companies can access even more highly evolved programs like Google App Engine and Apache Hadoop - as well as a steadily increasing list of other options - to write their own data center infrastructure applications. In a virtual world where complete computer security is always somewhat questionable, the flexible and economical strengths of cloud computing remains very attractive to corporate computing operations. The end-goal is to partner with trustworthy, security-focused services that respond to and eliminate threats as they are exposed.
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Industry:
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Technology Implementation
Region:
Global
Audience:
Business to Business
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Video Girl Barbie Goes Viral (Promo Magazine)
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Posted: 09/30/2010
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In true Barbie fashion, the social girl charged the virtual social world this July to build the buzz for her latest professional stint: videographer. Mattel tapped into social networks Foursquare and Twitter to launch a campaign that criss-crossed the boundaries of traditional marketing. The campaign celebrated the new Video Girl Barbie with a scavenger hunt that had fans scouring San Francisco, Los Angeles, Chicago and New York to locate Barbie’s real whereabouts. The first follower to find the fashion-forward doll in each city won a Barbie Video Girl doll. “We really embraced social media as a marketing platform a year ago as part of a major campaign in support of Barbie’s 50th anniversary,” says Lauren Dougherty, director of Barbie marketing at Mattel. Barbie currently has 17,600 Twitter followers and about 440,000 likes on Facebook—more than 200,000 of those added since January. Future plans include a promotion that puts the camera in the consumers’ hands with user-generated video, as well as introducing other members of Barbie’s entourage, including Ken, onto the social platforms.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
Creative & Design,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global,
North America
Audience:
Business to Consumer,
Peer Groups & Communities
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Uplift Modeling: The Upside to Marketing (Ecommerce Times)
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Posted: 07/08/2010
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The key to spending a lot less on marketing while receiving better sales results may be uplift modeling. Specific customers have specific wants and needs; uplift modeling uses intelligent predictive analysis to target relevant needs specific to certain customers. Uplift divides customers into segments, allowing companies to focus solely on the “Persuadables”- customers likely to respond to being contacted through marketing outreach tactics and begin or renew their purchasing as a result. Time and money isn’t wasted on “Sure Thing”, “Lost Cause”, and “Sleeping Dog” customers- those who always buy, never buy or just don’t want to be bothered. Uplift modeling saves valuable company time and money, while avoiding the negativity associated with uninterested customers.
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Industry:
Marketing, Design, & Interactive Communications
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Business
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Trigger Happy: Ways To Create Successful E-Mail Campaigns (Practical eCommerce)
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Posted: 02/03/2011
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When it comes to e-mail campaigns, there are a handful of strategies to use that can help capitalize on the power of triggered mailings, which have a proven track record of phenomenal response and conversion rates. The best approach is to begin with the simplest e-mails proven to elicit conversion, and then scale up the campaign to include more nuanced and complex e-mails. Here are six proven examples that can help your company establish a personal connection with your customers: (1) Welcome e-mails; (2) Reorder or order reminder e-mails; (3) Birthday or special-occasion e-mails; (4) Transactional emails; (5) Abandoned cart e-mails and (6) Abandoned site browse or search emails. All these examples offer the marketer’s toolbox a number of ways to create and maintain long-term relationships with customers and stimulate repeat business at the same time.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Consumer
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The Good, The Bad And The Ugly: Crowdsourcing Provides Answers For Online Marketers (Marketing Vox)
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Posted: 07/22/2010
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For marketers looking for solutions to a plethora of problems, crowdsourcing could be the answer. Marketers gain key insight while spending minimal dollars to survey the expertise of entire online communities. Still, crowdsourcing is not without limitations. Primarily, crowdsourcing is dogged by knowing how to separate the great ideas from the bad ones. To illustrate, Jez Frampton, CEO of Interbrand, tells of a creative director who tried crowdsourcing for a campaign and within 48 hours received hundreds of ideas, leaving him with the even bigger problem of how to sift through the crowd’s offerings. (via Forbes). Marketers should not be deterred, as crowdsourcing has a number of advantages, including web usability testing sites like UserTesting.com and Feedback Army, where companies post questions about their websites and testers choose which questions to answer.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Content Strategy,
Technology Implementation
Region:
Global
Audience:
Business to Consumer
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