 |
|
|
Alcatel-Lucent Takes the Plunge Into Mobile Advertising (Information Week)
|
|
Posted: 07/18/2009
|
|
 |
|
|
Redefining the drive-by, Alcatel-Lucent recently announced plans to launch a product allowing cellular carriers to reach millions of mobile customers with location-relevant advertisements. Partnering with mobile ad company 1020 Placecast, the technology will
help mobile operators determine the location of the customer with accuracy within a few meters. The new advertising vehicle, dubbed proximity marketing, is poised to reach sales of $10 billion by 2013. So don’t be too surprised if soon it’s more than your taste
buds beckoning you into the nearest Starbucks for a cup of joe and coffee cake.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Telecommunications
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
|
|
|
|
Club Med Latest Hotel to “Check In” with its Own Social Network (ClickZ)
|
|
Posted: 06/19/2009
|
|
|
|
|
Travelers now have the chance to ‘check in’ to Club Med’s new social network long after checking out from an exotic Club Med vacation. After testing its viability on Facebook, the luxury brand recently launched its own social network, Club Med Insiders, offering guests the opportunity to share experiences long past the last Mai Tai. Since its April launch, the site is exceeding its platform goals to encourage bookings, pass along expert travel advice, and create a loyal community of Club Med vacationers. In a down economy, the French-based company has already seen a nearly 2 percent jump between first quarter revenues in 2009 and the first quarter of 2008.
|
|
Industry:
Marketing, Design, & Interactive Communications
Topic:
Business Intelligence,
Content Strategy,
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global,
Europe
Audience:
Business to Consumer,
Peer Groups & Communities
|
|
|
|
Giant Hydrophobic Duck Peddles Oasis Brand in Japan (New Media Age)
|
|
Posted: 06/19/2009
|
|
|
|
|
Seeking to captivate a young, hip audience, the Coca-Cola-owned Oasis brand is flooding the Japanese market with a giant rubber duck harboring a distinct aversion to water. The multi-channel marketing strategy has plans to deluge the market with internet, television, strategic media relationships and billboard advertising in its continuation of the brand’s “For people who don’t like water” campaign. Literally upstream without a paddle... or water, for that matter, this is one duck that is sure to generate a marketing splash in the wave of competition for alternatives to water.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
Creative & Design,
Experience & Interaction,
Marketing Communications
Region:
Asia Pacific
Audience:
Business to Consumer
|
|
|
|
Study Finds That Mobile Ads Deliver the Goods to One in Three Smartphone Owners (Promo Magazine)
|
|
Posted: 06/19/2009
|
|
|
|
|
Now that nearly one of every seven minutes of digital media consumption takes place over a mobile device, it’s no small wonder that more smartphone users are actively embracing the ‘smart’ technology to enhance their lives. A recent study by Interpublic Group division Universal McCann and sponsored by Platform-A, AOL’s digital ad service, discovered that more than half of all smartphone users have responded to ads, requesting more information from their Web-enabled devices. The study also found that thirty-five percent actively requested to receive a mobile coupon, while 245 made purchases from their high-end handsets. UM director of consumer insights Graeme Hutton said in a statement. “Now mobile is less about ‘wireless online’ and more about being a highly personal, customized medium. Smartphone users are reaching for their devices to help answer unmet needs. Services that don’t have dedicated mobile formats are going to miss out on this huge and continual media consumption shift.”
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Telecommunications
Topic:
Business Intelligence,
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Business,
Business to Consumer
|
|
|
|
Driving the Competition (BrandWeek)
|
|
Posted: 06/19/2009
|
|
|
|
|
With 1.2 million members worldwide and more than 145,904 fans on Facebook, brand behemoth Harley-Davidson is now driving their brand power home online with social media and mobile marketing. Proud of its powerful offline impact, according to Randy Sprenger manager of electronic advertising and direct promotions, online campaigns and mobile marketing are helping the company get in touch with what people are saying outside the walls of Harley. Sprenger claims the brand’s strength can be attributed to the personal connection established between company and rider. “We are actually riders. We participate in events as riders. I think one of the greatest strengths is the passion and enthusiasm here at the motor company for our riders. We always want to be out, talking to them.”
|
|
Industry:
Marketing, Design, & Interactive Communications
Topic:
Business Intelligence,
Content Strategy,
Creative & Design,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
|
|
We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
Newest
|
M3W Favorites
