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Tapping Into Customer Life Cycle Via Emails (BtoB Online)
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Posted: 03/04/2010
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Experian Marketing Services’ “The Remarketing Report” recently reported significant findings regarding the efficacy marketers experience when they send targeted emails to their customers based on where they are at in the sales cycle. From responding to new customer sign ups to bringing them back from the brink of abandoning their shopping carts, marketers that send emails when a targeted event occurs expereince as much as double the open rates and quadruple the click-through rates when compared to other email campaigns. Such campaigns not only influence consumer purchasing habits through cross-sells and up-sells, they also help build customer loyalty. The report clearly demonstrates that, when handled with care, marketers benefit from building campaigns around your visitors’ and customers’ life cycle events.
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|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Business Intelligence,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Consumer
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FranchiseOpportunities.com Increases Own Opportunities (BtoB Online)
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Posted: 02/18/2010
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In an effort to increase its leads in finding potential franchise owners, FranchiseOpportunities.com changed its usual e-mail marketing tactics. Rather than sending the standard monthly e-mail newsletter highlighting six or seven franchises to all 100,000 of its prospects, the company now sends out targeted e-blasts. These e-blasts, which are sent to specific, smaller groups of prospects, highlight a single franchise (based on prospects’ industry, geographic location, available liquid capital, and net investment capabilities), and provide a direct link to the franchise owner’s page. E-blast copy is also more action-oriented. “It’s all about semantics—taking an active voice that uses language our prospects use,” said Garth Snider, president of FranchiseOpportunites.com. An increase in leads resulted. “From 2008 to 2009 we have increased the number of leads coming from e-mail campaigns by 50% to 75%,” Snider said.
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Industry:
Marketing, Design, & Interactive Communications
Topic:
Content Strategy,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Business
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It’s Super Bowl Sunday: “Time to Wear the Pants” (BrandWeek)
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Posted: 02/18/2010
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Watching the Super Bowl and wearing pants went hand in hand on February 7th. During the big game, Dockers presented a 30-second ad to promote its ongoing “Wear the Pants” campaign. The ad portrays childish men, marching and chanting “I Wear No Pants”, who are interrupted with the message “Calling all men, it’s time to wear the pants.” "We’re sending out a humorous call to manhood . . . The campaign celebrates the reemergence of the khaki... as an everyday way for men to convey masculine pride," said Jen Sey,VP of Dockers global marketing. The ad’s incorporation of Shazam mobile technology will allow consumers to use their smartphones for direct interaction with the ad’s content. Downloading the Shazam application and “tagging” the spot will direct consumers to the content page and its various offerings. "We’re on a mission to reinvent khakis and consumers’ relationship to the category, which has been passive in recent years," said Sey.
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|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Telecommunications
Topic:
Creative & Design,
Experience & Interaction,
Marketing Communications
Region:
North America
Audience:
Business to Consumer
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Intel Amps Up, Launching New AppUp Center (Dr. Dobbs)
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Posted: 02/18/2010
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Intel is joining the software application (app) trend with the release of its beta version app, the Intel AppUp center. Meant for netbook computer use, these apps can be purchased or downloaded for free. Apps run the gamut from topics like education, entertainment and health to social networking, games and more. According to Renee James, corporate vice president and general manager of Intel Software and Services Group, "The Intel AppUp SM center offers netbook users quick and easy access to applications specifically tailored to their mobile lifestyle.” Windows and Moblin, the first operating systems to target Intel Atom processor-powered netbook computers, will receive the first applications. Intel’s partners Acer, Asus, Dell and Samsung are also planning app startups. Intel and its partners expect the eventual expansion of stores to include applications for handheld consumer electronic (CE) devices, smartphones, consumer electronics, TVs, and other devices.
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Industry:
Retail & Products,
Telecommunications
Topic:
E-Commerce
Region:
Global
Audience:
Business to Consumer
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Shop Online with Time Inc’s StyleFeeder (Internet Retailer)
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Posted: 02/18/2010
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Time Inc. has announced its acquisition of StyleFeeder.com, a social shopping site. The acquisition is aimed at increasing Time Inc.’s revenue from referring consumers to online retailers, Fran Hauser, who oversees digital strategy for a group of Time Inc. magazines including InStyle and People, tells Internet Retailer. StyleFeeder offers over 14 million products from well-known retailers including Target and Macy’s and provides a customized shopping experience using a shopper’s location, shopping history, and various filters like product price, brand, color, and attributes. Hauser says, “If you look at apparel and accessories, that market is a $26 billion market. We feel that shopping is really an extension to what InStyle does.” While StyleFeeder will improve InStyle’s current shopping engine, Hauser intends to feature StyleFeeder’s use throughout InStyle’s web site, in addition to other Time Inc. magazines.
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|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Business Intelligence,
E-Commerce,
Marketing Communications
Region:
Global
Audience:
Business to Consumer
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Market Intelligence the Smartphone Way (CRM Daily)
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Posted: 02/04/2010
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Context-aware software tries to connect the real world with the vast stores of information about places in a virtual world: the Internet. The technology channels the knowledge amassed to provide useful tools to the smartphone user. Consumers gain more control over their buying experiences and save time when they purchase from vendors who have critical insight into their shopping habits. The software’s diverse industry applications include retail, business management, hospitality, and food and beverage. Research firm Gartner projects the market for this technology will grow to $12 billion by 2012, with Google standing in prime position to address and profit from the new wave of demand. Other companies that stand to benefit are Nokia, Cisco Systems, Avaya, large telcos like China Telecom or potentially even social networks such as Facebook, Gartner says.
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|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Business Intelligence,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
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Apple and Facebook Key Influencers in New Tech Cycle (eWeek)
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Posted: 02/04/2010
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Apple and Facebook have literally changed the face of mobile internet. With mobile internet users projected to double by 2013, it’s easy to see a "mobile Internet cycle" emerging, a new cycle detailed in Morgan Stanley's "The Mobile Internet Report." Cited as the fifth computing cycle in five decades, the report claims this one is faster and bigger with a wider global net than previous cycles. While Apple, Google and Amazon.com lead the pack, the report suggests that the key influencers from previous cycles won’t necessarily be given the keys to this new kingdom. The analyst team, headed by Mary Meeker, attributes the high level of anticipation for mobile users to five of the most promising IP-based products and services: social networking, 3G network adoption, video, Voice over IP and "impressive mobile devices."
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|
Industry:
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
E-Commerce,
Experience & Interaction,
Technology Implementation
Region:
Global,
North America,
Asia Pacific
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
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New Runa Software Helps Convert Customers Into Sales (Electronic Commerce Guide)
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Posted: 02/04/2010
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A huge challenge for e-commerce retailers is getting visitors to actually click through to purchase items. Runa, a company specializing in conversion marketing, is helping companies capture and convert Website vistors into paying customers before they abandon the process entirely. After tracking a variety of “actionable analytics” including key words, transaction history, profile information, products viewed and search patterns, Runa drums up a new dynamic sale price that evolves from the merchant’s criteria and shopper’s preferences. Price is typically the deciding factor for whether consumers follow through with transactions, so the new deal is only revealed once the shopping cart has been abandoned. Retailers can then expect to turn up to 15% of “recapture” offers into sales. Since the dynamic special offers are only revealed to visitors that abandon their carts, those paying full price from the get-go never even get wind of the deals.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business
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Opening the Line of Communication with Feedback-Form Analytics (Electronic Commerce Guide)
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Posted: 02/04/2010
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We’ve all heard of shopping cart abandonment. Until now, companies have had no way of knowing if this so-called digital window shopper’s syndrome was due to Web glitches or other, more personal, reasons. Kampyle is changing that by offering on-demand feedback-form analytics so companies can improve their turnover rates by learning more about their customers. The customizable forms promote open communication between customer and company by directly asking customers relevant questions to reveal why they chose not follow through with their purchases. The software also features “smart pop-ups” that can be personalized to appear when the visitor clicks off the site. Easy to implement, companies can have the service converting clicks into sales in as little as five minutes.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Creative & Design,
E-Commerce,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Business
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eBags’ Sales Spike Due To More Targeted Advertising (Internet Retailer)
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Posted: 01/21/2010
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Thanks to revved up sales starting Cyber Monday, reasonable product prices and some savvy marketing, eBags reported a 40.3% increase in holiday traffic over 2008. eBags, a leading online retailer of bags and accessories, also reported a 32% increase in sales, enjoying four of its top five best-selling days in its 10-year history. Peter Cobb, co-founder and senior vice president of marketing, attributes the boon to eliminating inefficient keyword spending and launching personalized e-mail marketing campaigns. Based on shoppers’ previous purchases, eBags offered products its customers really cared about, resulting in a 25% increase in email returns. The online retailer ramped up the campaign by establishing firm targets for sales resulting from particular keywords, resulting in a 45% increase.
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|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Marketing Communications
Region:
Global
Audience:
Business to Consumer
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Google’s Real-Time, User-Driven Display Ads (Ecommerce Times)
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Posted: 01/21/2010
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Google is paving the way toward revolutionizing online display advertising. The search engine leader’s acquisition of startup Teracent promises to significantly boost Google’s display ad prowess by tapping into machine-learning algorithms able to produce and personalize the ads in real-time. The user-driven ads can be optimized based on influencers like location, time, language, Web-specific content and past performance of similar ads. Proving that what’s good for Google is good for online display advertising in general, the new technology combats the somewhat antiquated, inflexible packaging of display ads and makes them more dynamic and customizable. Giovanni Calabro, vice president of user experience at Siteworx, told the E-Commerce Times, "Instead of merely selling a package, Google can offer a product based on an understanding of who is coming onto a site.”
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|
Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
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On-Demand Software Adds Flexibility to Direct Digital Marketers (Ecommerce Times)
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Posted: 01/21/2010
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The robustness of Software-as-a-Service (SaaS) products positions them to effectively tackle emerging trends in direct digital marketing. The secret to their success? They share the same “it” factor ideals that often boost the best new businesses to the top of the rung: they are cost-effective, easy to implement and inherently scalable. On-demand products must seamlessly integrate between the three primary channels of direct digital marketing–email, mobile and Web–meaning developers must create software that is simultaneously heightened in usability and simple to implement. The bottom line is that the functionality and flexibility of SaaS and universal profile management systems enhance direct digital marketers’ own flexibility and success in their drive to leverage customer information and boost sales.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
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Buying Power: Facebook and Twitter Boost Online Sales (CRM Daily)
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Posted: 01/21/2010
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Taking “social shopping” to the next level, ComScore Inc. revealed that social media sites like Facebook and Twitter impacted 28% of buying decisions during the 2009 holiday season. ComScore Chairman and co-founder Gian Fulgoni said, "We are getting our first real glimpse at the impact social media will play on commerce as we enter the next decade." Retailers like J.C. Penney Co. and Eastman Kodak Co. leveraged the extended social reach enjoyed by Facebook and Twitter to entice bargain shoppers mining for deals. More and more, shoppers are tracking special deals from their favorite brands via social networking sites, reportedly 7% on Facebook and 5% on Twitter.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Business Intelligence,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
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Silk Drinks Up New Media for YouTube Campaign (Strategy Magazine)
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Posted: 01/06/2010
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Silk Soy Milk is milking a new interactive-rich media campaign to boost public perception about its products. The natural strength of the campaign centers around a newly branded YouTube channel which houses “deep link annotation,” a first for YouTube worldwide. Users stay tuned to the Silk-branded and skinned channel while they play the game, “Bust it or Believe it”. The campaign also takes advantage of a QR code-enabled print buy with Metro commuter newspaper, which gives users the opportunity to believe or bust the facts presented when they activate the embedded codes on their phones. "The whole goal here was to use new and innovative technology to engage the consumer," Robin Hassan, digital director, Starcom Mediavest Group, told MiC.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Creative & Design,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
North America
Audience:
Business to Consumer
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Canada’s New Wind Mobile Gets Carried Away by Viral Videos (Strategy Magazine)
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Posted: 01/06/2010
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Imagine a toll both charging pedestrians to use a sidewalk. Ridiculous, right? Canada’s newest mobile phone company, Wind Mobile, agrees and uses this example and others to illustrate problems with the country’s wireless service. Found on YouTube and Wind Mobile’s website, the viral videos promote Wind Mobile’s purpose to provide improved services to Canada’s mobile phone users. “These [videos] were done to till the soil," says Chris Robbins, chief commercial officer at Wind Mobile. "Before we launch, we're trying to keep the conversation going about what's wrong with the current market, the current competition and what's happening in wireless.” Come Christmas in 2009, Wind Mobile’s products will hit the market in Toronto and Calgary, with the intent to bridge Canada’s pesky wireless service gaps.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Telecommunications
Topic:
Marketing Communications
Region:
North America
Audience:
Business to Consumer
|
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U.S. Hispanics Prime Target for Internet and Mobile Advertisers (Marketing Vox)
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Posted: 01/06/2010
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The Hispanic online demographic is growing more than twice as fast as the overall national online population. Add to the equation that 88% of Hispanics consume content from their mobile phones, and the environment grows even riper for advertisers to target a population just shy of 50 million. Mobile initiatives from Yahoo include mobile search, US and global news in Spanish, and email and social networking connections, among others while those via internet from Orange Advertising Network include site-specific placements, customized branded entertainment, and direct-response campaigns. Mobile advertisers including HBO, Harley-Davidson, Rite Aid, Arby's and Cheetos have sent opt-in offers and ads to Hispanic users through HipCricket's Hispanic Mobile Marketing Network, which projects that Hispanic buying power will exceed $1 trillion in the next year.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Telecommunications
Topic:
Content Strategy,
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
North America,
South-Central America
Audience:
Business to Business,
Business to Consumer
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Giving Voice to Smartphones’ Other Applications (Marketing Vox)
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Posted: 01/06/2010
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The advent of smartphones has virtually made it obsolete to use mobile phones solely as phones. Current consumer uses of smartphones are exploding for non-voice communications like connecting to the internet, emailing and text messaging. Mobile Market View recently revealed a growing class of "heavy users" of non-voice communications. One example MarketingCharts wrote about was the percentage of users making more than 10 mobile internet accesses per week. The percentage continues to rise and currently represents more than one-fifth of all mobile users. This rise blows the door open for mobile advertising based on the exponential increase of commerical searches, particularly for local products. "Between waves one and three of Mobile Market View, consumers have basically doubled their use of the mobile platform for non-voice communications," said Rick Ducey, chief strategy officer, BIA/Kelsey.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Telecommunications
Topic:
Business Intelligence,
E-Commerce,
Marketing Communications
Region:
Global
Audience:
Business to Business
|
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The Name Game: The Web Becomes Truly Worldwide (BBC Business News)
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Posted: 12/17/2009
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Until now, Web addresses for other countries have only been written using the English language. Thanks to internet regulator Internet Corporation for Assigned Names and Numbers (Icann), the Web just became more accessible by allowing countries to request new internationalized domain names in their own languages, including non-latin languages and scripts like Chinese. "The IDN [International Domain Names] program will encompass close to one hundred thousand characters, opening up the internet to billions of potential users around the globe," said Peter Dengate Thrush, chairman of Icann. Approved in June 2008 and expected to go live in 2010, the months in between were dedicated to working out kinks in the translation system.
|
|
Industry:
Technology, Consulting, & Professional Services
Topic:
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Consumer
|
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The New SimplicITy – Technology for the Ages (BBC Business News)
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Posted: 12/17/2009
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The Office for National Statistics recently reported that “6.4 million people over 65 have never used the internet.” Responding to this age-old need, a new PC was developed to make computer technology more user-friendly for the 60+ age demographic. The SimplicITy–taking its name to heart–features a mere six buttons that allow users to perform a variety of practical applications like web browsing, file creation and documenting photos. Andrew Harrop, head of public policy for charity Age Concern and Help the Aged said, "Pensioners who aren't online are missing out on... potential savings... [and] also often miss out on the best interest rates for savings accounts, not to mention the social benefits of being online.” The SimplicITy is a smart investment for seniors seeking to further open themselves to a tech-savvy world.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Creative & Design,
Experience & Interaction,
Technology Implementation
Region:
Europe
Audience:
Business to Consumer
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From Business Revolution to Evolution in 15 Minutes (Harvard Business)
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Posted: 12/17/2009
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Struggling to create a breakthrough in your business strategy? The solution is as simple as turning the revolutionary into the evolutionary. It may sound like a slow process, but with the “15 minute competitive advantage” individual progressive steps occur quickly. As you build your business, each new lesson learned and experience gained (every 15 minutes) evolves into a step toward progress. Scott Cook, founder of Intuit, advises business owners “to turn business concepts into hypotheses to test fast.” Akin to rapid prototyping, this kind of “hypothesis testing” doesn’t require radical change when based on success markers like: Trial-able, Reversible, Familiar and Congruent with future directions, among others. The process gently leads consumers to the next level of business evolution without forcefeeding revolutionary new ideas before they are primed for mass consumption.
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|
Industry:
Technology, Consulting, & Professional Services
Topic:
Content Strategy,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Business
|
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|
Watch Out iPhone – Dell’s Android Mini 3 Smartphone is Coming to China (Tech News World)
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Posted: 12/17/2009
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Dell is well-known for its PCs, but smartphones? That’s right. Dell’s answer to the iPhone, the new Android Mini 3, hits the global market in both China and Brazil in December with help from companies like China Mobile and Brazil’s Claro. Facing competition from a crowd of Android smartphones already on the market, Dell’s decision to focus its Mini 3’s release outside of the U.S. could prove to be a smart move. According to Gartner’s predictions, “[the Mini 3] could take the No. 2 spot in global marketshare by 2012, overtaking the iPhone.” Foreign consumers base purchasing decisions more on the brand’s name, which could position Dell to be first to market in China and Brazil. The technological goodies included in the Mini 3 are yet to be revealed. For now, consumers will have to wait until the smartphone is released.
|
|
Industry:
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Business Intelligence,
Technology Implementation
Region:
Asia Pacific,
South-Central America
Audience:
Business to Consumer
|
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|
Developers Welcome Apple’s In-App Purchases with Open Arms (Info World)
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Posted: 12/03/2009
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Apple’s change to allow in-application purchasing for free IPhone apps comes as good news for application developers. Developers can say goodbye to the days when in-app purchasing was only available in apps that cost money. Apple’s newly-enabled in-app purchase feature for free iPhone apps allows developers to include the option to upgrade to the premium level and fulfill transactions within the free applications themselves. The new feature means the Apple App Store won't be flooded with similar versions of the same application and it could also help prevent software piracy, according to Apple. It also relieves redundancy for developers by eliminating the need to create teaser versions of paid applications. The pricing model will remain the same, with Apple fulfilling backend billing and taking a percentage of the in-app purchase price.
|
|
Industry:
Telecommunications
Topic:
E-Commerce,
Experience & Interaction
Region:
Global
Audience:
Business to Consumer
|
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|
|
New AT&T Applications Target Enterprise (Info World)
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Posted: 12/03/2009
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AT&T, the nation’s 2nd largest wireless carrier, launched new hosted applications for BlackBerry and Windows Mobile targeting the merchandising and hospitality industries: AT&T MEAP: Merchandising for the Consumer Goods Industry and AT&T MEAP: Maintenance and Repair for Hospitality. Built on its Mobile Enterprise Applications Platform, the vendor is leading the trend of offering new apps that encourage enterprises to entrench smartphone usage in their daily operations. The merchandising app allows product distributors to submit delivery data in real-time for better tracking, smarter stocking and faster billing. The hospitality app allows hotel maintenance crews to access and update work orders and service requests, report incidents and receive alerts, resulting in quicker response times and more workflow.
|
|
Industry:
Retail & Products,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
|
|
|
|
Google and Bing Prepare Real-Time Searches to Compete with Social Media (BusinessWeek)
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Posted: 12/03/2009
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In a socially-driven market it’s tough even for the big dogs like Google and Microsoft to stay relevant. Harder still when Web surfers turn first for information to the sites they spend the most time on like Twitter and Facebook. Google and Microsoft will soon feature information plucked from social media sites on search pages. Microsoft users can perform searches for tweets and eventually status updates posted to Facebook. Google will add Twitter updates in search results and offer a search tool that delivers feeds posted by the searcher’s friends on social sites. Traffic to U.S. search engines grew 15% in the past year while traffic to Twitter exploded tenfold and tripled on Facebook. Considering those stats, Microsoft and Google are hoping to diversify their offerings by adding the new features and functionality searchers expect and capitalize on new ad revenue generated through targeted advertising.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Content Strategy,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
|
|
|
|
Jruby is a Gem for Gilt.com (CNET News)
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Posted: 12/03/2009
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In a conversation with the Gilt Groupe’s CTO and co-founder Michael Bryzek, Software, Interrupted’s Dave Rosenberg unearths how Jruby powers the luxury shopping site. JRuby’s ability to seamlessly integrate and leverage mature libraries entices Java developers seeking additional productive frameworks to turn to the high-performance platform. Because Gilt.com deals with spikes in traffic when new items are released and items surge in popularity, the IT infrastructure must have the capability to scale and burst in order to meet customer demands. The company is gearing up to deploy Ruby on Rails 3.0, which offers great performance, scalability and the ability to write and expose elegant APIs written in the Ruby language.
|
|
Industry:
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
E-Commerce,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
|
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|
Mozilla’s Raindrop Seeks to Personalize the In-box Again (CNET News)
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Posted: 11/19/2009
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E-mail no longer has the last word in online communication. Mozilla's Thunderbird team created Raindrop to consolidate communications channels like e-mail, Facebook and Twitter into a single interface intelligent enough to differentiate correspondence from the high-priority to the pedestrian, from the personal to the pile. Raindrop developers blogged, "We hope to lead and spur the development of extensible applications that help users easily and enjoyably manage their conversations, notifications, and messages across a variety of online services." The smart technology will pinpoint and file messages from e-mail lists, retailers and social media outlets that send continual updates. Unlike Mozilla’s flagship applications Firefox and Thunderbird, Raindrop is a Web application, not downloadable software, but the vendor will also support front-end software, including mobile applications, that can use the Web-based service.
|
|
Industry:
Technology, Consulting, & Professional Services
Topic:
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
|
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|
Wharton’s Future of Advertising Project (Knowledge@Wharton)
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Posted: 11/19/2009
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According to Wharton School's SEI Center for Advanced Studies in Management, advertising has gone the way of the black and white television. Asking the question, “what will replace it?” Wharton’s effort is aptly named the Future of Advertising Project. Practicing what it preaches, Wharton is not only collecting case studies, data and fresh expert insight to identify best practices for the future; it is employing New Media techniques to expand its own audience. Wharton’s approach includes partnering on the launch of a new channel on Google's YouTube site called Fast.Forward. The site features short video clips called "quick perspectives" that elaborate on the future of marketing from executives, ad gurus and academic thought leaders. The project examines the creative combinations of old and new media that are defining the radical new terrain of advertising and expands it to a wider audience.
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|
Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
|
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Legally Broadband: Finland Declares High-Speed Internet Access a Legal Right (CNN)
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Posted: 11/19/2009
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Finland recently declared broadband Internet access a legal right. While it is a view shared by the United Nations, Finland is the first country to actually make it legally required for telecommunication providers to supply connection speeds of at least 1 megabit per second for all 5.2 million Finnish citizens by July 2010. The mandate is an intermediary step to reach Finland’s real goal of reaching speeds 100 times faster–100mbps–by 2015. "We think it's something you cannot live without in modern society,” said Laura Vilkkonen, the legislative counselor for the Ministry of Transport and Communications. While the majority of the Finnish population (95%) is currently wired, the new law aims to stretch the Web to internet deprived rural areas.
|
|
Industry:
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Technology Implementation
Region:
Europe
Audience:
Business to Consumer
|
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The Divide Among Us: The Classism in Social Networking (CNN)
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Posted: 11/19/2009
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A recent study by market research firm Nielsen Claritas Research points to a class divide online. The study finds that Facebook draws a more affluent crowd than MySpace, with nearly 23 percent of
Facebook users earning $100,000+ a year compared to 16 percent of MySpace users. Twitter and
LinkedIn draw an even more affluent crowd. 38 percent of LinkedIn users pull in $100,000+ per year. Ethnographer danah boyd witnessed a class divide emerge among American teens' use of social networks in a 2006 study. She uncovered a migration from MySpace to Facebook predominantly composed of the educated and the upper-class. Technology writer and blogger Sarah Perez says that people have a tendency to connect with similar people online as they do offline. Jason Kaufman, a Harvard research science fellow, says that with Facebook "The playing field is a lot more level in that you can find yourself having a wall-to-wall exchange with just an acquaintance. If you pick up the unlikely friend, not of your race or income bracket, the network may [help you]establish a more active friendship than if you met them in real life."
|
|
Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction
Region:
Global,
North America
Audience:
Peer Groups & Communities
|
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|
BI, Best-of-Breed Web Tactics Broaden Scope for Consumer Goods Companies (InformationWeek)
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Posted: 11/08/2009
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An InformationWeek 500 survey shows that consumer goods companies like Herbalife and E&J Gallo Winery are banking on business intelligence to control cost and boost Internet and mobile sales channels. The study reports that as many as 68% of consumer goods companies plan to make BI readily accessible to employees, compared to 37% for all InformationWeek 500 respondents. Gallo, the largest family-owned winery in the world, optimizes its product packaging, pricing, and channel strategies with SOA architecture, SaaS, and its BI repository. 32% of respondents consider improving Web operations critical to boosting their business globally compared to 26% from other groups. Herbalife, a company that dominates domestically, only attributes 10-15% of their global business to internet sales.
|
|
Industry:
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
E-Commerce,
Technology Implementation
Region:
Global
Audience:
Business to Consumer
|
|
|
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Global Spending on Mobile Advertising to Rise Exponentially by 2013 (Marketing Vox)
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Posted: 11/08/2009
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New data from Gartner predicts that global spending on mobile ads will rise 74%, reaching $913.5M this year, escalating to more than $13B by 2013. The report claims that location-based targeting and bigger gains in GPS technology, along with wide adoption of smartphones, 3G network data plans and downloadable applications will incite the growth as early as 2010. Parks Associates reports that advertising revenues in the US and Canada will grow from $208M in 2009 to $1.5B by 2013, with smartphone sales accounting for 45.5% of all mobile phone sales that year. JiWire reports a 79% increase in the use of mobile devices at public Wi-Fi hotspots in North America in the first half of 2009, and while research from MRI shows early consumer disapproval with mobile ads, 20% of that same audience would like to watch live TV via their cellphones.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global,
North America,
Asia Pacific,
Europe
Audience:
Business to Consumer
|
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Mini 5 Mobile Browser Means Big Business for Opera Software (Internet Evolution)
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Posted: 11/08/2009
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Norway's Opera Software, the leading maker of mobile browsers, recently released Mini 5, a redesigned, more user-friendly instrument. According to John Strand, chief executive of Danish consultancy Strand Consult, “Opera Mini has been the main driver of growth for Opera.” New features are designed to simplify web surfing: like speed dial, tabs and a password manager. Statistics from StatCounter show that Opera captures 25% of global mobile internet traffic, while Apple (22%) and Nokia (21%) are close behind. Google’s recent entry into the market and Mozilla Foundation’s plans to enter soon promises to widen the playing field. Opera, which markets its browser to cell phone makers and operators, gained 22% for its shares over the first three quarters of 2009. The browser can be downloaded directly by consumers for free.
|
|
Industry:
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
|
|
|
|
HP Closes the BI Gap with Informatica (Intelligent Enterprise)
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Posted: 11/08/2009
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HP recently advanced its partnership with Informatica to round out its business intelligence portfolio by offering a host of new “solution bundles,” including: HP Neoview, HP Master Data Management Services and HP Information Quality Management Services, all with Informatica Data Integration Platform. Informatica upped the ante of its own services portfolio with its recent acquisition of complex event processing (CEP) vendor Agent Logic to isolate events and patterns of events within high-volume, fast-moving data. Shipping, e-commerce, utility and IT are among CEP’s real-time applications, and HP will likely combine the new technology with Informatica's identity resolution capabilities to drive even more e-commerce applications like as real-time rewards, cross-selling and up-selling.
|
|
Industry:
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Technology Implementation
Region:
Global
Audience:
Business to Business
|
|
|
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Digital Window Shopping: The Return of the Online Cart Deserter (Marketing Vox)
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Posted: 10/22/2009
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A McAfee study found that online cart deserters may simply suffer from a temporary case of cold feet. Digital Window Shopping: The Long Journey to Buy, finds that 65% of online window shoppers simply wait a day or two before committing to a purchase. The study, which examined 163 million online transactions, suggests that these shoppers may just open their wallets a little more slowly than others. "The good news is that those shoppers who you thought were disappearing may not be gone, they may just be delaying," said Research Analyst Shane Keats of McAfee. Sales conversions are 11% higher when accompanied by security cues like Trustmark and a PayPal/comScore study found that 21% of buyers will abandon a site completely without security verification, further suggesting that abandonment and security issues go hand-in-hand.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Consumer
|
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Motorola SmartPhone Targets Social Network Crowd (Internet Evolution)
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Posted: 10/22/2009
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Motorola’s new smartphone, the Cliq, targets a young crowd addicted to social networking. The Cliq features a dynamic home screen with a collage of emails, tweets and status updates flashing over the sender’s profile pictures. The moderately priced Cliq, estimated to cost around $100, will be available this fall from T-Mobile. Another more expensive version will be available from Verizon. Both phones use Google’s Android operating system, but Motorola transformed the Cliq’s software to include Motoblur–the wow factor that makes the phone stand out from the crowd of Android phones expected to launch in the 2009 holiday season. Users simply supply their account information and the Internet-based service will combine all the information from a user’s e-mail and social networking accounts into one handy address book.
|
|
Industry:
Telecommunications
Topic:
Creative & Design,
Experience & Interaction,
Technology Implementation
Region:
North America
Audience:
Business to Consumer,
Peer Groups & Communities
|
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Getting Social with Adobe Flash Platform Services (InformationWeek)
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Posted: 10/22/2009
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Adobe partnered with Gigya, a social media management platform, to launch Flash Platform Services, to add more sociability and measurability to developers creating Flash applications. The service’s three core principles: Distribution, Collaboration, and Social, aim to take Flash viral and social in the online distribution of Flash applications over platforms like Web, desktops and mobile devices. Available later this year, users will be able to “Flash” forward with the service that enables them to share, collaborate and facilitate real-time application distribution, tracking, and monetization to get one solid application that can ultimately deploy over 70 social networks and services. 98% of PCs with Internet connections are equipped with Adobe's Flash software, but applications are not always installed.
|
|
Industry:
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Business Intelligence,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
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SaaS Hits the Sweet Spot for Business Intelligence (Intelligent Enterprise)
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Posted: 10/22/2009
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You’d be hard-pressed to describe a major business intelligence deployment as fast, flexible, and affordable. Which is exactly why BI service software (SaaS) is primed to change business intelligence. SaaS-based BI vendors aim to get the implementation process off the ground in days rather than the months it usually takes. Shaklee CIO, Ken Harris, views SaaS as more than a stopgap to on-premises BI software deployments. Harris deploys SaaS to stretch his small IT staff and budget by storing data in a PivotLink-hosted data warehouse and using report and query tools to evaluate the data across a network that has expanded from 50 employees to as many as 5,000 independent business people who sell Shaklee products. The cost is perfectly reasonable for small to mid-size companies with limited IT resources.
|
|
Industry:
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Technology Implementation
Region:
Global
Audience:
Business to Business
|
|
|
|
Doritos iD3: Unveils the Mysterious Flavor of London’s Underworld (Digital Arts)
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Posted: 10/08/2009
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Dubbed iD3, Doritos’ newest flavor plays on the mysteriously hard-to-identify flavors often found in packaged foods. To launch the savory snack, Doritos tapped rehabstudio to build an interactive advergame set among the grit and grime of London’s seedy crime world. The hook? Identify the exact flavor for the chance to win £20,000. Rather than going straight to the masses, Doritos engaged rehabstudio to design an interactive experience using elements of film and narrative to lead gamers through a suite of ‘choose your own adventure’ options. Utilizing a sophisticated back end system, the game pushes its cutting-edge technology to the max and extends beyond Doritos’ website. The 3D game uses the Facebook Connect app, allowing developers to create a personalized advergame that draws content from and links back to a user’s Facebook profile.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Creative & Design,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Europe
Audience:
Business to Consumer,
Peer Groups & Communities
|
|
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|
A Candid Conversation with OpenID’s David Recordon (.net)
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Posted: 10/08/2009
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Six Apart’s David Recordon, co-developer of OpenID, sat down with Oliver Lindberg to discuss his vision for the open web. The web is becoming more social and Recordon emphasizes that critical build-outs must enable users to interact between multiple sites without asking them to recreate accounts requiring repetitive data and tasks. OpenID enables users to sign in to thousands of online services with the same digital identity, which ultimately means users can access and share information from across various platforms. With its focus on user experience and usability, as well as benchmarking successful efforts like
Facebook Connect, OpenID is carving a path toward mainstream technology by engaging major stakeholders like Microsoft and Google. A few months ago Recordan announced the Open Web Foundation, whose initial goal is to create open specifications for the web that anyone can implement for free.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Peer Groups & Communities
|
|
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|
Transforming Innovation: New Technology. New Speed. New Price. New Customers. (Massachusetts Institute of Technology)
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Posted: 10/08/2009
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Technology continues to transform the face of innovation at breakneck speed. Where it used to take major moxie, manpower and minutes to launch comprehensive testing campaigns, the newfound ability to incorporate new Web features faster and immediately measure consumer response means companies can now achieve rapid fire results for next to nothing cost. The result? Innovation–the lifeblood of growth–is not only more efficient and cheaper, it also more accurately pinpoints behavior to identify exactly what consumers want. Sophisticated tracking systems enable businesses–from web-based companies to retailers–to exploit new information technology to conduct testing and collect meaningful consumer data to ultimately capture even more consumer spending.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Creative & Design,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
|
|
|
|
Playing it Safe: Conservative Web Site Design (Fast Company)
|
|
Posted: 10/08/2009
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|
There is one critical factor to Web site design that cannot be ignored: the reader rules. Designing Web sites with a conservative approach first addresses readers’ expectations, with just the perfect dose of panache to make your site sizzle. The conservative rule of thumb? Organize your information in a way that flows effectively. Fast moving elements like flash should take center stage while slower moving elements like columns and news bites should flank the outer rails. Smashing Magazine sampled 50 top Web sites to pinpoint the definition of 'readability' and establish some basic guidelines for effective type layout, including font type, font size and link styling. So the next time you try to equate "conservative" with "boring" consider this: sometimes slow and steady really does win the race.
|
|
Industry:
Marketing, Design, & Interactive Communications
Topic:
Content Strategy,
Creative & Design,
Experience & Interaction
Region:
Global
Audience:
Business to Business
|
|
|
|
Write It. Snap it. Post it. Done. Posterous Launches Mobile App PicPosterous (Fast Company)
|
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Posted: 09/25/2009
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|
Touted as the simplest blogging tool to date, Posterous makes it easier for bloggers to post content to multiple accounts with just one step: by emailing post@posterous.com. Anytime users send a document or upload a photo or link, Posterous autoposts the content to any other accounts users specify, including other administered blogs and emailing posts to subscribers. Add the photoblogging app PicPosterous to the mix for yet an even easier way to upload photos and video to your sites quickly. By replacing your built-in camera app and using Apple’s in-app emailing, you snap photos continuously and post them live instead of having to wait until the end of an event. With ease and speed at the forefront of this power-tool app, this may just be the app to woo even non-experts.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Peer Groups & Communities
|
|
|
|
A Sweet Flight: Chocolate Takes to the Sky (Chief Marketer)
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Posted: 09/25/2009
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Sweetriot, a New-York based candy company, will take to the skies this spring to hawk their $3 chocolate bar on Virgin America. “It's a good way to get the chocolate bars into people's hands,” notes Sarah Endline, company mastermind and chief rioter. In addition to being available online at www.sweetriot.com, the new product also has limited distribution at retail stores like Whole Foods. The company participates in sampling events and is cultivating a sweet relationship with its vivacious, well-educated customer base via social media outlets like Facebook and Twitter. Endline also contributes to the company’s blog, highlighting consumer events like the Fancy Food Show and engaging customers to vote on artwork that captures the best spirit for the company’s holiday tins.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
North America
Audience:
Business to Consumer,
Peer Groups & Communities
|
|
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|
Where Only the Strong Survive: Market Testing on the Social Scene (Chief Marketer)
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Posted: 09/25/2009
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Given the ongoing technology explosion, it’s no surprise that consumers’ collective (and opinionated) voice is growing louder and marketers’ ears bigger, or at least more attune to what they’re hearing via the social web. Tapping in to social networks allows marketers to listen to what consumers are saying to not only drive, but refine market testing and distill the ideas that most deeply resonate with their audiences. Marketers must harness the power of social media by immediately engaging as many consumers as they can from the start. By the time ideas and messaging run through various tiers of sub-panels, what’s left is a virtual survival-of-the-fittest where only the strongest ideas survive and “smartness” is ruled only by the human imagination.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
Creative & Design,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Business,
Peer Groups & Communities
|
|
|
|
EZ-Lube Plugs Into Mobile Campaign to Tune-Up Loyalty Program (PromoMagazine)
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Posted: 09/25/2009
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|
Oil Change specialists EZ-Lube took customer care and loyalty to new heights last spring with a mobile campaign to boost its customer base. With more than 80 stores, the Southern California auto lube chain partnered with mobile marketing and loyalty experts SmartReply to launch a campaign targeted at existing loyalty customers and others who opted in to receive special messaging. 500,000 text messages touting car-care value offers were sent over a six-week period. In addition to boosting its database by 1,700 opt-ins for future promotions and fortifying the company’s competitive advantage, the campaign also garnered a 5% redemption rate among general responders and 15% among the existing loyalty club members at a cost of less than $6 per opt-in.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Telecommunications
Topic:
Experience & Interaction,
Marketing Communications
Region:
North America
Audience:
Business to Consumer
|
|
|
|
Report Shows That B-to-B Marketers Harness the Power of Social Media (BtoB Online)
|
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Posted: 09/11/2009
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B-to-B marketers tend to dedicate a greater portion of their budgets to newer media platforms, so it’s no surprise that the report, “Harnessing the Power of Newer Media Platforms for More Effective Marketing,” shows a dramatic increase in social media among b-to-b marketers. The updated report from BtoB and the ANA (Association of National Advertisers)documents that 66% percent of marketers surveyed currently employ social media, up from 20% in 2007. An overwhelming 57% now target social media, a 42% increase over respondents two years ago. Blogging and mobile are the “newer media” tactics not currently being employed, but respondents claim they’ll begin using both in the next year. LinkedIn is chief among the social networks utilized by b-to-b marketers, while Facebook ranked highest overall. Viral video and podcasts are chalked up to be the next go-to b-to-b marketing tactic over the next year.
|
|
Industry:
Marketing, Design, & Interactive Communications
Topic:
Business Intelligence,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Peer Groups & Communities
|
|
|
|
Figuring Out the Tools of the Social Trade: How Intuit Benefits from Social Media (BusinessWeek)
|
|
Posted: 09/11/2009
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|
|
For many companies it may seem impossible to get measurable results from social media campaigns, but Intuit (INTU) appears to be profiting from its new social community, Quickbooks
Live Community. Intuit’s secret to success? The accounting software maker aggregates tried-and-true users into a live community where they can exchange meaningful information. For customers, that means quicker responses to troubleshooting while the company is relieved of providing more paid technicians. The live community is immediately accessible to users
opening QuickBooks 2009 on a PC or Mac. Since launching the new social element, the company has enjoyed multiple benefits from decreasing costs for tech support and enhancing customer service to tripling its channel traffic and increasing market share by 4 points, to 94%.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
|
|
|
|
Breaking Through the Barriers to Adopting Social Media in Email Marketing (New Media Knowledge)
|
|
Posted: 09/11/2009
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A recent survey by email experts StrongMail cited that 62 percent of firms plan to increase social media spending while 66 percent plan to integrate social media into their email marketing campaigns. NMK sat down with Paul Bates, managing director of StrongMail, to get an insider’s
perspective for breaking through the barriers to effectively engage social media. Find out where your customers are hanging out online and observe their behavior there; engage competitive analysis across the social spectrum to find out where your competitors are lurking and determine whether they are or are not enjoying success. The conversation with Bates is packed
with stats, insights and tips for marketers to engage customers in meaningful conversation and begin to integrate social media into an email marketing strategy with enormous ROI on their marketing dollars.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
Creative & Design,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Peer Groups & Communities
|
|
|
|
Maximize your Web Site’s Mobilization with CSS (Practical eCommerce)
|
|
Posted: 09/11/2009
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|
|
With mobile internet use and mobile-friendly browsing on the rise, expert Armando Roggio is
encouraging businesses to consider his “Web Design Tips” before redesigning their e-commerce sites to address their mobilization. Simple techniques such as adding a second style sheet or slightly revising a page’s HTML can enhance mobile shopping experiences
without wasting time to register new mobile domains or create mobile-specific styles. The best
solution? According to Roggio, it’s more efficient to redesign your current site to render well
across multiple platforms including mobile, desktop, RSS, and more, using CSS. To illustrate his advice, Roggio creates a home page for an e-commerce comic book store with an instructional video demonstrating how to create mobile-friendly background images.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Creative & Design,
E-Commerce,
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
|
|
|
|
Is Real-time Internet Worth All the Buzz? (New Media Knowledge)
|
|
Posted: 08/27/2009
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|
|
You may be wondering what’s behind all the real-time Internet buzz. Before you determine the real worth of real-time Internet, consider Dell’s success with their @DellOutlet platform on Twitter, the front-runner in the real-time game. The company has experienced real financial gain (to the Tweet of $3 million dollars in revenue) from real-time marketing, “Tweeting” followers a
mixture of exclusive content and time specific discount incentives. According to Joe Hughes of Yomego there are two key elements to real-time Internet: (1) practically no delay between composition and publishing and (2) the ability for users to discover content in real-time. With an estimated three to four hundred million people currently using some version of real-time Internet (across platforms like Facebook, Friendfeed, Yauba and jabber), the numbers are too large to ignore as merely a fad.
|
|
Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
|
|
We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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