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Microsoft Vine: A New Twist on Social Marketing (CNN Money)
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Posted: 06/05/2009
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In an effort to untangle a new path toward social networking prosperity, Microsoft Vine is branching out into unchartered territory: charging subscription fees. Hailed as the 911 for the 21st Century, the new platform will focus on climbing the social networking ladder into the public safety and emergency information arenas by limiting activity to two actions: alerts and reports. Users can customize profiles and bunch their friends and family into groups, creating a virtual safety net to keep informed about events as major as hurricanes or national crises, or as minor as a snow day. The testing phase offers the opportunity to discover how city emergency management agencies across the country might implement this new communication tool. While the basic service will be free, premium services like smartphone access will come with a price tag.
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Content Strategy,
Experience & Interaction,
Technology Implementation
Region:
North America
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
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Mini 5 Mobile Browser Means Big Business for Opera Software (Internet Evolution)
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Posted: 11/08/2009
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Norway's Opera Software, the leading maker of mobile browsers, recently released Mini 5, a redesigned, more user-friendly instrument. According to John Strand, chief executive of Danish consultancy Strand Consult, “Opera Mini has been the main driver of growth for Opera.” New features are designed to simplify web surfing: like speed dial, tabs and a password manager. Statistics from StatCounter show that Opera captures 25% of global mobile internet traffic, while Apple (22%) and Nokia (21%) are close behind. Google’s recent entry into the market and Mozilla Foundation’s plans to enter soon promises to widen the playing field. Opera, which markets its browser to cell phone makers and operators, gained 22% for its shares over the first three quarters of 2009. The browser can be downloaded directly by consumers for free.
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Industry:
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
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Mirror, Mirror On The Wall: Macy’s Magic Fitting Room (CNET News)
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Posted: 12/01/2010
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Looking for an interactive dress-up experience without actually taking your clothes off? Clothes shoppers had the chance to, quite literally, tap into a 21st-century shopping experience at the new Macy's Magic Fitting Room in the retail chain's New York's Herald Square flagship store. The 72-inch multi-touch screen let shoppers select clothing items like tops, dresses, bottoms, and coats and then superimpose the pieces on their reflection. Macy's hired LBi International to create the interactive mirror, heralding in a new era the company deems as “the future of retail.” The experience becomes even more interactive and social when customers share their new looks on Facebook, or via SMS or e-mail.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Creative & Design,
Experience & Interaction,
Technology Implementation
Region:
North America
Audience:
Business to Consumer,
Peer Groups & Communities
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Mobile Commerce Sales Grow Exponentially In 2010 (Internet Retailer)
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Posted: 02/17/2011
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Reports from research and consulting firm ABI Research indicate that total U.S. mobile commerce sales, excluding travel, exceeded $3.4 billion in 2010, up 143% over $1.4 billion in 2009. Previous skyrocketing growth also occurred between 2008 to 2009, up over 253% from $396.3 million to $1.4 billion. Mark Beccue, senior analyst, consumer mobility, at ABI Research said, “Mobile online shopping growth in the U.S. has been fueled this year by the massive migration of consumers to smartphones, the explosion of highly innovative use-cases deployed by retailers and third-party players, and a significant shift in consumer behavior as more consumers choose mobile shopping over traditional online shopping.” Rather than being driven by one or two product categories, mobile shopping crosses all retail boundaries (and product and service lines), helping brands connect directly to their customers in meaningful ways across all types of mobile marketing campaigns.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Telecommunications
Topic:
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Consumer
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Mood Guides Consumer Choice For The Perfect Cup Of Tea (Strategy Magazine)
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Posted: 12/16/2010
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Tea-maker Tetley discovered surprising results in their focus group testing, namely that tea drinkers are primarily motivated to buy tea based on their current mood. In response, the company launched a new “Colour Therapy” campaign. The campaign allows consumers to discover which herbal tea colour best matches their personality. The site features two threads: “Find your colour” and “Find everyone’s colour,” and recommends the perfect cup of tea based on visitors’ answers to criteria like the current weather, time of day and even the customer’s state of mind. The site also incorporates a social element that allows visitors to share their “tea” colors among social networks. Users can view the color mood of Canada, which is based on Twitter posts, via the "Everyone" stream. A "Colour Therapy" page for Facebook launched on November 11.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Creative & Design,
Experience & Interaction,
Marketing Communications
Region:
North America
Audience:
Business to Consumer,
Peer Groups & Communities
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We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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