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Blazing the Broadband Trail Along the East Coast (Internet Retailer)
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Posted: 08/27/2009
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Akamai Technologies Inc.’s “State of the Internet Report” revealed that U.S. broadband adoption is on the rise, with East coast states tallying the most broadband Internet connections for the first quarter of 2009. Eastern states garnered eight of the top ten slots, topped by Delaware, where 62% of households have high-speed broadband web access, a 6.7% year over-year increase. Based on results from data collected from Akamai’s global server network, the study examined countries and U.S. states that averaged over 1,000 unique monthly IP addresses. The report also states that one-fifth of global internet connections operate at speeds greater than 5 Mbps, up significantly from the previous year. “The implication… is that Internet retailers can continue to add more rich media content to their site... to bring buyers and keep them on the site longer,” says David Belson, editor of the report.
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Industry:
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Creative & Design,
E-Commerce,
Technology Implementation
Region:
North America
Audience:
Business to Business,
Business to Consumer
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BI, Best-of-Breed Web Tactics Broaden Scope for Consumer Goods Companies (InformationWeek)
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Posted: 11/08/2009
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An InformationWeek 500 survey shows that consumer goods companies like Herbalife and E&J Gallo Winery are banking on business intelligence to control cost and boost Internet and mobile sales channels. The study reports that as many as 68% of consumer goods companies plan to make BI readily accessible to employees, compared to 37% for all InformationWeek 500 respondents. Gallo, the largest family-owned winery in the world, optimizes its product packaging, pricing, and channel strategies with SOA architecture, SaaS, and its BI repository. 32% of respondents consider improving Web operations critical to boosting their business globally compared to 26% from other groups. Herbalife, a company that dominates domestically, only attributes 10-15% of their global business to internet sales.
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Industry:
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
E-Commerce,
Technology Implementation
Region:
Global
Audience:
Business to Consumer
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Asian Persuasion – Social Media Marketing In Japan (ClickZ)
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Posted: 09/16/2010
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Before MySpace and Facebook were even a glimmer in the virtual eye, Japan had Mixi – one of the country’s most popular SNS (social networking sites). While businesses in the U.S. are really only just beginning to tap into social media as a viable marketing tool, savvy businesses in Japan have been on the social bandwagon for more than 10 years, using platforms like Mixi, Gree and 2channel. Japan’s preponderance of social media might even prompt some to say that Japan was the genesis for social media marketing. The country’s rich social media platforms include: general social networking sites; video and photo sharing sites, social bookmarking sites; blog network sites, mini-blogging sites and micro social networking (SNS) sites. With most services available for both PC and mobile (unlike the U.S. where mobile is just gaining traction), mobile is already a key part of the countries inhabitants’ online lives.
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Industry:
Marketing, Design, & Interactive Communications
Topic:
Business Intelligence,
Content Strategy,
Marketing Communications,
Technology Implementation
Region:
Asia Pacific
Audience:
Business to Consumer,
Peer Groups & Communities
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Art Meets Internet Commerce, Reality TV, Social Media (Promo Magazine)
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Posted: 06/05/2009
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Continuing the surge of story-based marketing, Coca-Cola brand Sprite is launching a new European campaign that boldly unites art with multi-channeled commerce. A young, unknown British singer headlines the ongoing YouTube series that follows as she hits the New York music scene. With the prequel getting upwards of 60,000 views on YouTube, the show is also linked to Facebook Connect, creating the first interaction of its kind between YouTube and Facebook.
“With this show, Sprite shifts from creating the perfect branded content to content that perfects the brand,” Coca-Cola head of European digital marketing Stafford Green said in a release. “Instead of repeating single messages in traditional media, Sprite supports these new experiences and deep storytelling to communicate our core brand values over time. It’s a fresh advertising model, and everyone wins: the artist, the brands and especially the audience—getting free on-demand, truly interactive content without commercial interruption.”
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Telecommunications
Topic:
Creative & Design,
Experience & Interaction,
Technology Implementation
Region:
Global,
Europe
Audience:
Business to Consumer,
Peer Groups & Communities
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Apple and Facebook Key Influencers in New Tech Cycle (eWeek)
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Posted: 02/04/2010
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Apple and Facebook have literally changed the face of mobile internet. With mobile internet users projected to double by 2013, it’s easy to see a "mobile Internet cycle" emerging, a new cycle detailed in Morgan Stanley's "The Mobile Internet Report." Cited as the fifth computing cycle in five decades, the report claims this one is faster and bigger with a wider global net than previous cycles. While Apple, Google and Amazon.com lead the pack, the report suggests that the key influencers from previous cycles won’t necessarily be given the keys to this new kingdom. The analyst team, headed by Mary Meeker, attributes the high level of anticipation for mobile users to five of the most promising IP-based products and services: social networking, 3G network adoption, video, Voice over IP and "impressive mobile devices."
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Industry:
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
E-Commerce,
Experience & Interaction,
Technology Implementation
Region:
Global,
North America,
Asia Pacific
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
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We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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