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Google and Bing Prepare Real-Time Searches to Compete with Social Media (BusinessWeek)
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Posted: 12/03/2009
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In a socially-driven market it’s tough even for the big dogs like Google and Microsoft to stay relevant. Harder still when Web surfers turn first for information to the sites they spend the most time on like Twitter and Facebook. Google and Microsoft will soon feature information plucked from social media sites on search pages. Microsoft users can perform searches for tweets and eventually status updates posted to Facebook. Google will add Twitter updates in search results and offer a search tool that delivers feeds posted by the searcher’s friends on social sites. Traffic to U.S. search engines grew 15% in the past year while traffic to Twitter exploded tenfold and tripled on Facebook. Considering those stats, Microsoft and Google are hoping to diversify their offerings by adding the new features and functionality searchers expect and capitalize on new ad revenue generated through targeted advertising.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Content Strategy,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
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Jruby is a Gem for Gilt.com (CNET News)
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Posted: 12/03/2009
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In a conversation with the Gilt Groupe’s CTO and co-founder Michael Bryzek, Software, Interrupted’s Dave Rosenberg unearths how Jruby powers the luxury shopping site. JRuby’s ability to seamlessly integrate and leverage mature libraries entices Java developers seeking additional productive frameworks to turn to the high-performance platform. Because Gilt.com deals with spikes in traffic when new items are released and items surge in popularity, the IT infrastructure must have the capability to scale and burst in order to meet customer demands. The company is gearing up to deploy Ruby on Rails 3.0, which offers great performance, scalability and the ability to write and expose elegant APIs written in the Ruby language.
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Industry:
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
E-Commerce,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
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Mozilla’s Raindrop Seeks to Personalize the In-box Again (CNET News)
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Posted: 11/19/2009
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E-mail no longer has the last word in online communication. Mozilla's Thunderbird team created Raindrop to consolidate communications channels like e-mail, Facebook and Twitter into a single interface intelligent enough to differentiate correspondence from the high-priority to the pedestrian, from the personal to the pile. Raindrop developers blogged, "We hope to lead and spur the development of extensible applications that help users easily and enjoyably manage their conversations, notifications, and messages across a variety of online services." The smart technology will pinpoint and file messages from e-mail lists, retailers and social media outlets that send continual updates. Unlike Mozilla’s flagship applications Firefox and Thunderbird, Raindrop is a Web application, not downloadable software, but the vendor will also support front-end software, including mobile applications, that can use the Web-based service.
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Industry:
Technology, Consulting, & Professional Services
Topic:
Experience & Interaction,
Technology Implementation
Region:
Global
Audience:
Business to Consumer,
Peer Groups & Communities
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Wharton’s Future of Advertising Project (Knowledge@Wharton)
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Posted: 11/19/2009
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According to Wharton School's SEI Center for Advanced Studies in Management, advertising has gone the way of the black and white television. Asking the question, “what will replace it?” Wharton’s effort is aptly named the Future of Advertising Project. Practicing what it preaches, Wharton is not only collecting case studies, data and fresh expert insight to identify best practices for the future; it is employing New Media techniques to expand its own audience. Wharton’s approach includes partnering on the launch of a new channel on Google's YouTube site called Fast.Forward. The site features short video clips called "quick perspectives" that elaborate on the future of marketing from executives, ad gurus and academic thought leaders. The project examines the creative combinations of old and new media that are defining the radical new terrain of advertising and expands it to a wider audience.
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer
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Legally Broadband: Finland Declares High-Speed Internet Access a Legal Right (CNN)
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Posted: 11/19/2009
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Finland recently declared broadband Internet access a legal right. While it is a view shared by the United Nations, Finland is the first country to actually make it legally required for telecommunication providers to supply connection speeds of at least 1 megabit per second for all 5.2 million Finnish citizens by July 2010. The mandate is an intermediary step to reach Finland’s real goal of reaching speeds 100 times faster–100mbps–by 2015. "We think it's something you cannot live without in modern society,” said Laura Vilkkonen, the legislative counselor for the Ministry of Transport and Communications. While the majority of the Finnish population (95%) is currently wired, the new law aims to stretch the Web to internet deprived rural areas.
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Industry:
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
Technology Implementation
Region:
Europe
Audience:
Business to Consumer
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We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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