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The Divide Among Us: The Classism in Social Networking (CNN)
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Posted: 11/19/2009
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A recent study by market research firm Nielsen Claritas Research points to a class divide online. The study finds that Facebook draws a more affluent crowd than MySpace, with nearly 23 percent of
Facebook users earning $100,000+ a year compared to 16 percent of MySpace users. Twitter and
LinkedIn draw an even more affluent crowd. 38 percent of LinkedIn users pull in $100,000+ per year. Ethnographer danah boyd witnessed a class divide emerge among American teens' use of social networks in a 2006 study. She uncovered a migration from MySpace to Facebook predominantly composed of the educated and the upper-class. Technology writer and blogger Sarah Perez says that people have a tendency to connect with similar people online as they do offline. Jason Kaufman, a Harvard research science fellow, says that with Facebook "The playing field is a lot more level in that you can find yourself having a wall-to-wall exchange with just an acquaintance. If you pick up the unlikely friend, not of your race or income bracket, the network may [help you]establish a more active friendship than if you met them in real life."
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
Experience & Interaction
Region:
Global,
North America
Audience:
Peer Groups & Communities
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Global Spending on Mobile Advertising to Rise Exponentially by 2013 (Marketing Vox)
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Posted: 11/08/2009
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New data from Gartner predicts that global spending on mobile ads will rise 74%, reaching $913.5M this year, escalating to more than $13B by 2013. The report claims that location-based targeting and bigger gains in GPS technology, along with wide adoption of smartphones, 3G network data plans and downloadable applications will incite the growth as early as 2010. Parks Associates reports that advertising revenues in the US and Canada will grow from $208M in 2009 to $1.5B by 2013, with smartphone sales accounting for 45.5% of all mobile phone sales that year. JiWire reports a 79% increase in the use of mobile devices at public Wi-Fi hotspots in North America in the first half of 2009, and while research from MRI shows early consumer disapproval with mobile ads, 20% of that same audience would like to watch live TV via their cellphones.
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Industry:
Marketing, Design, & Interactive Communications,
Technology, Consulting, & Professional Services,
Telecommunications
Topic:
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global,
North America,
Asia Pacific,
Europe
Audience:
Business to Consumer
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Digital Window Shopping: The Return of the Online Cart Deserter (Marketing Vox)
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Posted: 10/22/2009
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A McAfee study found that online cart deserters may simply suffer from a temporary case of cold feet. Digital Window Shopping: The Long Journey to Buy, finds that 65% of online window shoppers simply wait a day or two before committing to a purchase. The study, which examined 163 million online transactions, suggests that these shoppers may just open their wallets a little more slowly than others. "The good news is that those shoppers who you thought were disappearing may not be gone, they may just be delaying," said Research Analyst Shane Keats of McAfee. Sales conversions are 11% higher when accompanied by security cues like Trustmark and a PayPal/comScore study found that 21% of buyers will abandon a site completely without security verification, further suggesting that abandonment and security issues go hand-in-hand.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
E-Commerce,
Experience & Interaction,
Marketing Communications
Region:
Global
Audience:
Business to Consumer
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Motorola SmartPhone Targets Social Network Crowd (Internet Evolution)
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Posted: 10/22/2009
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Motorola’s new smartphone, the Cliq, targets a young crowd addicted to social networking. The Cliq features a dynamic home screen with a collage of emails, tweets and status updates flashing over the sender’s profile pictures. The moderately priced Cliq, estimated to cost around $100, will be available this fall from T-Mobile. Another more expensive version will be available from Verizon. Both phones use Google’s Android operating system, but Motorola transformed the Cliq’s software to include Motoblur–the wow factor that makes the phone stand out from the crowd of Android phones expected to launch in the 2009 holiday season. Users simply supply their account information and the Internet-based service will combine all the information from a user’s e-mail and social networking accounts into one handy address book.
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Industry:
Telecommunications
Topic:
Creative & Design,
Experience & Interaction,
Technology Implementation
Region:
North America
Audience:
Business to Consumer,
Peer Groups & Communities
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Doritos iD3: Unveils the Mysterious Flavor of London’s Underworld (Digital Arts)
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Posted: 10/08/2009
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Dubbed iD3, Doritos’ newest flavor plays on the mysteriously hard-to-identify flavors often found in packaged foods. To launch the savory snack, Doritos tapped rehabstudio to build an interactive advergame set among the grit and grime of London’s seedy crime world. The hook? Identify the exact flavor for the chance to win £20,000. Rather than going straight to the masses, Doritos engaged rehabstudio to design an interactive experience using elements of film and narrative to lead gamers through a suite of ‘choose your own adventure’ options. Utilizing a sophisticated back end system, the game pushes its cutting-edge technology to the max and extends beyond Doritos’ website. The 3D game uses the Facebook Connect app, allowing developers to create a personalized advergame that draws content from and links back to a user’s Facebook profile.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Creative & Design,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Europe
Audience:
Business to Consumer,
Peer Groups & Communities
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We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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