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Mood Guides Consumer Choice For The Perfect Cup Of Tea (Strategy Magazine)
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Posted: 12/16/2010
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Tea-maker Tetley discovered surprising results in their focus group testing, namely that tea drinkers are primarily motivated to buy tea based on their current mood. In response, the company launched a new “Colour Therapy” campaign. The campaign allows consumers to discover which herbal tea colour best matches their personality. The site features two threads: “Find your colour” and “Find everyone’s colour,” and recommends the perfect cup of tea based on visitors’ answers to criteria like the current weather, time of day and even the customer’s state of mind. The site also incorporates a social element that allows visitors to share their “tea” colors among social networks. Users can view the color mood of Canada, which is based on Twitter posts, via the "Everyone" stream. A "Colour Therapy" page for Facebook launched on November 11.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Creative & Design,
Experience & Interaction,
Marketing Communications
Region:
North America
Audience:
Business to Consumer,
Peer Groups & Communities
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Digital River Is Getting Social With Ecommerce (Electronic Commerce Guide)
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Posted: 12/16/2010
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Digital River, a global ecommerce service provider, recently launched SocialStream, a new social media tool. Using the tool, Digital River customers can rapidly set in motion new e-store promotions and then manage them over different Facebook and Twitter accounts. Ecommerce-Guide.com reported Jim Wehmann, senior vice president of global marketing for Digital River saying that “Social Stream lets marketers and e-store owners optimize social media campaigns with just a few clicks from within the standard Digital River interface they already know and use.” While SocialStream is certainly not the first ecommerce service offering of its kind, the package’s most significant advantage is that it provides e-store owners with access to social analytics. The ability to report critical commerce data relating to social media activities like unique clicks, conversions and revenue generated for each social campaign for each social account allows companies to validate the success of each campaign.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products,
Technology, Consulting, & Professional Services
Topic:
Business Intelligence,
Content Strategy,
E-Commerce,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
Global
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
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Mirror, Mirror On The Wall: Macy’s Magic Fitting Room (CNET News)
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Posted: 12/01/2010
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Looking for an interactive dress-up experience without actually taking your clothes off? Clothes shoppers had the chance to, quite literally, tap into a 21st-century shopping experience at the new Macy's Magic Fitting Room in the retail chain's New York's Herald Square flagship store. The 72-inch multi-touch screen let shoppers select clothing items like tops, dresses, bottoms, and coats and then superimpose the pieces on their reflection. Macy's hired LBi International to create the interactive mirror, heralding in a new era the company deems as “the future of retail.” The experience becomes even more interactive and social when customers share their new looks on Facebook, or via SMS or e-mail.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Creative & Design,
Experience & Interaction,
Technology Implementation
Region:
North America
Audience:
Business to Consumer,
Peer Groups & Communities
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Call Me Social: Zingaya Hooks Up Twitter To Telephone (Red Herring)
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Posted: 12/01/2010
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Ever get the feeling that there’s more to a post than ‘tweets’ the eye? For those tweets that deserve a little elaboration, UK-based VoIp startup Zingaya recently unveiled a new social media application that allows Twitter followers to call the tweeter to get the inside scoop. The service, called zin.to elevates Twitter feeds to conversation status. The company also offers a VoIP service that enables voice calls through any computer right from a web page via a microphone. “Zin.to can be a very powerful tool for businesses,” the company explains on its website. "For example, company can send promotional offers to its followers asking them to call within a certain time to get an additional discount or to win a prize.” It's only available in the US currently but will likely expand as the company develops this capability. While call forwarding is eventually based on purchased credits, the first 30 minutes of the call forwarding service is free. Those looking for a more cost-effective solution with unlimited options can simply use their Skype user name.
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Industry:
Marketing, Design, & Interactive Communications,
Telecommunications
Topic:
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
North America
Audience:
Business to Business,
Business to Consumer,
Peer Groups & Communities
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Clearasil’s Secrets & Science Of Looking Awesome (B&T)
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Posted: 11/11/2010
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Achieving clear, radiant skin is the ultimate goal from the onset of adolescence into maturity. Now, Reckitt Benckiser’s Clearasil brand has launched a new website to promote its new ‘Secrets & Science of Looking Awesome’ brand positioning. The Website uses an online magazine to offer practical advice based on user generated content and integrates social media into the campaign by prompting users to share links and “iLike” via Facebook. “The 11 - 24 target market for Clearasil is going through life changing landmarks and with the new online platform we’ve designed and developed for them, Clearasil is acknowledging the journey and forming a deeper bond with the brand’s users,” said Tim O’Neill, joint managing director of Reactive, the digital agency that launched the campaign.
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Industry:
Marketing, Design, & Interactive Communications,
Retail & Products
Topic:
Content Strategy,
Creative & Design,
Experience & Interaction,
Marketing Communications,
Technology Implementation
Region:
North America,
Europe
Audience:
Business to Consumer,
Peer Groups & Communities
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We cut through the clutter of the web to highlight innovation and forward-thinking. The best stories from leading publications – hand selected and organized to provide you a single point of access.
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